Thanks for reading Trulium’s first blog post. Let me first start out by telling you a bit about
Trulium and our philosophy. Very simply, Trulium builds successful, appropriate and effective websites and helps them get top search engine rankings by means of organic search engine optimization and manages their paid placement campaigns.
Our philosophy is to first start by immersing ourselves in our customer’s business and understanding what they sell, their business model, their audience, their competition, business climate, competitive advantage and their organization. Understanding this information helps to build a solid foundation for the website and SEO campaign.
The first part, and most important we believe, is to develop information architecture that will set the stage for the success of the website. Out of this information architecture we can achieve an appropriate wireframe and recommend the sitemap. With all of this information in hand, we can then have our designers create an appropriate and creative design for the audience.
While design is very important and definitely impacts the first impression, ultimately it is the information and layout that will leave a good taste in the user’s mouth from that point on. Design is like a smell in the room; it is obvious in the beginning and then you get used to it and is not a factor after that. So then it is all about information architecture and navigation.
The reason why I am writing a blog is to interact with people on interesting topics…basically, I
like talking and I feel like I have lot’s to say, which hopefully will be interesting and informative. I may not be shy about topics and I definitely am not afraid to tell you my opinion. I write to inspire and instigate, not dominate and intimidate. I think there is nothing better than intelligent banter…it can be very energetic and satisfying.
Typically, most of my posts are about business and industry related topics, but they can always involve human nature or even politics. I encourage differing opinions and will always applaude them, as long as you have them. I am a bit of a smart-ass, so don’t get too affended and feel free to dish it out…but please be respectful and intelligent. There is nothing better than intelligent banter on meaningful topics.