The Concept of Ten Second Marketing

"Your website gets 10 seconds to make a lasting impression,

to differentiate or disappear."

If you have a website, you have a better chance of being found online than in a phonebook, flier or other advertisement:

• 70% of the U.S. population regularly uses the Internet
• Over 1 billion people in the world are online
• The average adult spends 3 hours more a day online than watching T.V.

These are all encouraging statistics for small business owners.  It means you have a very large target market, but...

• There are over 400 million active websites; and
• The average person only gives a website 10 seconds before deciding whether the site is worth their time.

This means you've got ten seconds (or less) to:

1. Attract your viewer,
2. Delare your message, and
3. Get them to take action

A challenge for sure, but it's not impossible!  To make the most of your website you simply need to know a few psychological tricks:

Maximize the Focal Point:  Most online viewers can only focus on one thing at a time. So although you may have a bunch of great stuff on your site, find the focal point and make sure it's declaring your message loud and clear.

Make the Message Count:  If it takes 2-3 seconds to read a sentence, that sentence better matter to the reader. Focus on your target market and speak directly to their needs and wants.

Give Them Something to Do:  Most viewers are searching for a site they can DO something on. Provide them with forums, blogs and other ways to connect with you and like-minded consumers.

Give Them a Reason to Return:  Keep your site up-to-date and full of interesting, valuable information. When your viewers realize that you are constantly updating your site, they are much more likely to return.

Ten seconds is all you have to attract and keep prospects online. So, whatever else you do, be sure to collect lead information off your site. And don't forget to offer something free in exchange for their contact information. Even ten seconds gives you enough time to start building that relationship with your prospects. 

Your website is often the first impression potential customers have of your business. Contact Trulium today and let us help you put your best face forward.
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