Change Control Principles

We all have to make changes to our websites from time to time. It could be a straightforward change to prices or text, or it could be a relaunch of a whole new site. There are some fundamental principles around how we do those changes which can

  • save time
  • save money
  • reduce stress
  • convey professionalism

Plan Ahead

Change Control PrinciplesPerhaps the most fundamental aspect in making a change is measuring the impact and taking enough time to plan ahead so that wherever possible the change is proactive and not reactive. Making changes ‘on the fly’ may affect other parts of your site or cause confusion with your own personnel or customers.

Document your Changes

Take note of what you do and when you do it. Later, when you are measuring the effectiveness of a change it is easy to confuse dates. This also effectively provides a ‘handover’ to colleagues if you are absent or leave your role.

Don’t make changes too frequently

If you are able to spread out changes, then it will be clear how each change independently impacts your business. This may not be possible if you want to present one ‘set’ of changes so that customers only see one design shift.

Schedule Changes Sensibly

This is certainly the case if your change is going to require some ‘downtime’ in the system or site. If your peak hours are 9-5 Mon-Fri, then try to schedule changes at the weekend or overnight.

Communicate Effectively

Within your own company and particularly to customers. You can promote the updates in advance so that regular visitors to your site will expect a different ‘look’ on your launch date. Effective communication will reduce the stress of getting to know a new process and will reduce the load on customer service afterwards. Use your social media accounts to create a buzz around new features or design. You could even ‘trail’ a sneak peak of the ‘new look’.

Provide Customer Service

change control blog contact details copyWhen making changes, update processes and procedures as well as Frequently Asked Questions (FAQs). When there is a potential for confusion or new education, ensure a helpline number or email support details are visible and easily accessed.

Break it Down

Change Control PrinciplesComplicated changes may be able to viewed as a series of small revisions. In this instance, even if one component fails, other parts of the change may still be on track. If you hoped to accomplish tasks A, B & C, would A & B alone be enough to move forwards? This analysis should all be a part of the planning process.

Have a backup plan

What happens if your changes don’t work or are not well received? Make sure you know how to either revert back or create a workaround. If personnel are key, ensure you have cover or on-call resources.

Measure Effectiveness

change control blogIf your change was designed to increase traffic to your site or increase calls to your business, measure the success. Take time beforehand to quantify your goal and then review after a reasonable time. You may be able to use analytics to help with this.

Be Flexible

When everything goes as planned, great! It takes experience and confidence to adapt when things go wrong. Bring in your experts, make sure you have done your research up front and then be prepared to improvise.

If you’re looking for help with Change Control Principles and adapting your website, why not contact us today  info@trulium.com

Website Redesign: Tips & Tricks for Building a Competitive Site

Have you sized up your competitors’ website lately? With website design you don’t just want to keep up with the Joneses. You want to outrank the Joneses in your industry with your search engine optimization. After all, most of your new customers are likely to find you while searching the internet and you want to be the one they notice first.

 

While you don’t want to be just like your competitors it pays to know what they’re doing on their websites. This can help you do better within your industry, especially when it’s time to redesign your own website. Here are tips and tricks Trulium recommends when you want to redesign your website. These can help you to not just keep up with the Joneses but outrank them in today’s competitive marketplace.

  • Determine the best keywords for search engine optimization and rankings within your industry.

Trulium can help you identify them with tools such as Google Analytics or help you refine your market niche.

  • Try doing your own searches and notice what comes up on the web.

This will show you where you are and who shows up along with you.

  • Check out your competitors’ websites and compare them to yours.

Are your competitors’ websites easier to navigate? Are they more organized than yours? Do they contain more content and pages than yours? We don’t recommend copying your competitors, but seeing what they do well or aren’t doing well is very valuable information. Take that kind of data, fill in the gaps for your own business, and redesign your website to be even better and stronger than the rest. This will help you bring in more customers and it will likely boost your search engine optimization.

  • Build a new site with a fresh look, better navigation, and lots of relevant content, plus more ways to generate content.

Identify what works with your old website and add to it. Build clean navigation, better website links, and add more channels for creating new content regularly. These include articles, new ages, blogs, and social media.

  • Create your new website so that you can become a content-generator and an industry expert in your field.

Google rewards you in the search engines for generating fresh, new content on a regular basis. Be sure to build your website with a blog and social media links so you can add new pages easily and quickly.

  • Make sure your new website redesign is responsive design and mobile ready. If your website doesn’t include these elements you are likely losing customers and business.

Today 46% of people use their mobile devices exclusively to search the web. (Statistic from www.searchenginewatch.com.) It’s critical you redesign your website to be responsive design and mobile – meaning that the website is designed so that the layout adjusts to be readable and accessible from multiple formats (computers, smart phones, tablets, and mobile devices).

Customize your website redesign to beat the competition today

A customized website redesign can put your boost your business and search engine optimization almost immediately, but you’ll also want to make sure it’s done right from the beginning. Otherwise it can fail. At Trulium we understand the complexity that a website redesign entails. It takes professionalism, experience, attention to details, and web designers who care about and listen to your specific and unique business needs, and who also understand the evolving nature of SEO. That’s what you get here at Trulium. We take the guess work out of website redesign and make it easy, manageable, and affordable