SEO Competitor Analysis and Beyond

One of the components of a good SEO campaign is competitor analysis. It’s a common-sense approach to help find your own niche in any market where competition exists.

An example outside the online world may be the startup of a sandwich shop. Before opening for business, a potential location would be scouted and the nearby competitors would be identified. At the outset, if many similar establishments were found within a one-mile radius, it may seem like a deal-breaker – the marketplace is already outwardly overpopulated and it would be too difficult to make a good return. Closer inspection may turn this assumption around in many ways:

  • Nearby offices or schools bring a reliable source of hungry foot traffic
  • The very reason other establishments set up there is the high volume of passing traffic
  • Although there are many other vendors, nobody offers quite what you want to offer
  • The other products are at a higher price point

The same concept applies when setting up a website or launching a campaign to rank higher in the SERPs (Search Engine Results Pages). In an ideal world, this analysis would be done before designing your strategy, but the real world is constantly changing so even if a ‘gap in the market’ is identified, it could disappear in the time it takes to get a site up and running. For this same reason, even when a site ranks well and is attracting business, that platform can be undermined through the actions of others who encroach on your set of keywords. What follows is a constant shifting between companies in search engine results over time.

For these reasons SEO analysis is an important component in researching your competitors but should not be taken in isolation.

SEO Analysis of a competitor could include:

  • Checking ranking results
  • Checking the number and quality of links
  • Checking the targeted audience
  • Check domain authority
  • Social Media Activity
  • Social Media Engagement
  • Keyword analysis
  • Content analysis

SEO Competitor Analysis

Valuable insights, although to get the complete picture, the following should also be considered. It’s impossible to program an online search to check off all the considerations a person takes into account when choosing one supplier over another. Some of these factors could include:

  • Customer Reviews & Testimonials
  • Quality and style of promotional material
  • Website design
  • Ease of navigating the website
  • Price check of product or services
  • Small print/refund policy
  • Rewards programs offered
  • Frequency and attractiveness of sales
  • Quality and style of images
  • Awards and recognition
  • Affiliations
  • Brand recognition
  • Community involvement

This list is much broader than SEO but ‘the big picture’ is valuable and sometimes being too technical overlooks the more aesthetic appeal or the value of trust conveyed by an A+ business rating.

When looking to attract more customers online or offline, competitor analysis makes sense and should be an ongoing process. Standing still and not considering this data may work for a while, but who is looking at you as their competitor and looking to jump ahead by analyzing your strategy?

We don’t claim to be able to help with everything, but we at Trulium can certainly help with the SEO competitor analysis. If you want to benchmark yourself and build from a starting point of solid data, contact us today.

SEO Rankings – is #1 your only goal?

Rankings are a big part of every SEO effort and it is great to see numbers change and watch SERPs display your site nearer to the top.
It’s widely understood that viewers tend to click on sites near the top of the page but here we take a closer look at the fickle world of rankings from a few different angles.

It’s more than a number

Discerning customers use the web so regularly now to shop for products and services that it only takes a glance at a page and a quick skim of the text to decide where the next click is being taken.
This means that the top choice is maybe first to be skimmed through but maybe doesn’t win the next action. Think about when you search the web yourself, do you scan the page first before clicking? So what other factors could be overriding the top position?
  • you recognize a brand name you like in a lower position
  • the title or description of the top ranked page doesn’t resonate with you or your particular search
  • a title or description of a lower ranked page grabs your attention
  • a site looks unprofessional (perhaps the title or description are truncated)
  • the site is not mobile friendly and you’re currently searching from a mobile device
  • the title or description are ambiguous and another ad sums up the service you need better
  • the site looks annoying because some of the text is in ALL CAPS
  • the text is clearly out of date – perhaps it has an old date displayed or is promoting an event which has already taken place.

seo rankings blog

All this scanning is done very quickly. The key takeaway is that first impressions count. If your keywords are showing great rankings but that is not converting into clicks there are a few things to check immediately
  • Are those keywords (or strings) still right for your business (in other words, are they still relevant enough to invest time in further investigation)
  • How popular are those keywords
  • Is your ranking analysis accurate
If your keywords are no longer relevant then a keyword review is long overdue. It’s better to start off with a new list and let go of the old reports with their months of historical data.
If the keywords are not popular then ranking at number 1 may sound nice but is not going to generate much interest. The logical step is to look for a new string which you can focus on in the rankings which maybe has a bigger share of the searches.
Double check your rankings and look at which search engine they are being recorded from. (Ranking #1 on Yahoo and bing is a good start but are those engines the main funnel into your site?)
It is normal for rankings to fluctuate so also look for a trend. In the absence of an SEO toolkit to report on rankings, just key in the searches on your own device and see how your business is presented on the search engine results page.

 

The aim for a business is not to rank highly for a string of 10 or 20 keywords. The aim is to attract new potential clients to your site, so when rankings are looking good but traffic isn’t being won, it’s time to dig deeper and understand the data. A good SEO agency will take the time to understand your business to tailor a plan for you. There is no ‘one size fits all’ and ongoing evaluation of the effectiveness of the keywords and their rankings should be a part of the discussion. If you are ready to explore a new SEO strategy and pin down the keywords which will work for your business, contact us today.

 

SEO – Making the most of Impressions data

Search Console offers a treasure trove of information when running an SEO campaign. In this blog, we’re exploring the role of ‘impressions’ and how they can help steer your keyword strategy.

Where to find the Impressions data

Within Google search console, log in then

  • click on Search Traffic
  • click on Search Analytics
  • check the box next to ‘clicks’ for ‘impressions’ (the other data available from the same line is CTR (Click Through Rate) and Position

By default, the clicks should already be graphed so after checking ‘impressions’, the timeline should have 2 lines. Ensure ‘Queries’ is selected in the box immediately below.

What are Impressions – Why should I look at them?

Impressions are a count of the number of times your site appeared in a search result. The site may or may not have been in direct view. On some devices, the site may have been presented lower on a search page and the viewer would have had to actively scroll down to see it. Whereas initial keyword research at the onset of an SEO campaign takes an educated ‘best guess’ at the keywords your site may want to focus on, the impressions will show which words and strings are flagging as relevant to your content. If they are the terms which are predictable then the site is matching its content to the relevant searches. If they are unexpected, then it may be that the site is missing the niche market being aimed for or perhaps you are missing an opportunity to tap into a new keyword which is not part of your current SEO strategy.

 

Check your Sample Size

Depending on the popularity of your site and the frequency of the keyword searches being entered that your site attracts clicks from, the sample size of data could be small or large. If the site being studied gets hundreds of clicks per day then the default date range of the last 28 days is enough to give a representative range of information. If the number of clicks and impressions is low then consider changing the default date range to extend the analysis. This will extend the sample size so that anomalies are evened out and valuable insights are less likely to be overlooked.

Changing the data sample timeline

  • Click on the drop down arrow next to ‘Last 28 days’
  • Click on Set Date Range
  • Either select ‘Last 90 days’ for approximately 3 months’ data or enter a custom date range (this works particularly well if you have a seasonal window where searches are not typical of the entire year)

Looking at the chart, there will probably be a correlation between impressions and clicks. The higher the number of impressions, the higher the number of clicks. In the chart below, the blue line is ‘clicks’ and the red line is ‘impressions’.

clicks vs impressions

To display the queries in order of popularity (ie the words or strings which were entered into a Google search in which this site made an impression), simply click on ‘impressions’ and ensure the arrow is pointing down. (Clicking it again so that the arrow is pointing up will list the queries in order from the least popular to the most)

What to look for

An increase in the number of impressions over time means that your site is ‘on the radar’ of more searchers which is a good thing. The first step to getting a click is to be presented on a search engine results page.

Look for popular queries or phrases which you are missing from your current campaign. Should you switch out some of your lower volume terms for some of the more popular ones? This is a trade-off as it may be a very competitive market. Is it better to rank #6 in a high volume term than #2 in a lower volume term? Only time and experimenting will show how the balance works in your niche market. If you make changes, do so deliberately and record them so that you can revert if a change does not produce the results you hoped for.

If you are looking for customized search engine optimization that is tailored to your small or medium sized business, contact us today for a fresh look at your SEO.

 

SEO Keyword Strategy – Long tail vs Short Tail

How Long Should Your Keywords Be?

An ongoing debate for anyone choosing an SEO keyword strategy, what are the factors which can help you decide which keywords to use? One way to split out groups of keywords is by their length:

SEO keyword strategy

Examples include lifeboat, chocolate, chicken soup, gold necklace,  garden soil, hot cross buns, navy blue dress.

seo keyword strategy

Examples include chicken noodle soup recipe, Australian fire opal silver ring, search and rescue urban search techniques.

What do long tail keywords offer?

Most obviously the long tail keywords are much more specific. If there is a clear way to define your niche in the marketplace, and you can put into words the likely search terms that your ideal customer would use to find your business, long tail keywords offer several advantages:

  1. The visitors to your site are more likely to find what they are looking for as their search was more detailed.
  2. Your site is likely to rank higher as there is less competition in specific searches.
  3. Visitors who find your site are ALREADY looking for exactly what you offer so they are more likely to be ready to make a purchasing decision.
  4. If you decide to kickstart your marketing with a Pay-Per-Click (PPC) campaign, the long tail keywords are likely to cost less per click than broad targeting, short tail keywords which many others will also be trying to win.

The major downside – and it is a big disadvantage – is the volume of searches being done. Although you are likely to win a higher click through rate and connect with the right prospects, the overall number of searches being done for that particular (long tail) keyword will be lower than a broader search. For example, there might be 1000 searches for jewelry, 400 for gold jewelry and only 25 searches for gold jewelry necklace Figaro chain. Working the numbers: if your site converted 100% which matched that long tail keyword, it would be the same as converting   2.5% of the top level (jewelry) search but that may be difficult if you are ranking significantly lower – maybe pages lower than your competition.

What do short tail keywords offer?

They basically offer the flipside of all the points mentioned above – the biggest advantage being the sheer volume of searches being done. The bad news is that it can be difficult to rank highly and the field is competitive, leading to a high CPC (cost per click) if you decide to try PPC and a potentially long struggle to improve rankings to get anywhere near page 1, let alone position 1.

When a very specific search is entered (a long tail keyword), the viewer knows EXACTLY what they are looking for. That’s precisely why they are more likely to convert into a buyer after they reach a site. When a potential customer doesn’t know exactly what they want, they are more likely to enter a short tail keyword and may stumble across your site and then start to hone in on your product. It’s like an almost ‘accidental’ acquisition because your site has the chance to convert a general search into a specific interest in your product or service.

seo keyword strategy

SEO Keyword Strategy is a fine tuning exercise which has to be ongoing. Experimenting with long tail keywords could unlock a new marketing opportunity. If you’re looking for an SEO agency to help identify new keywords, contact us today.

Is It Time To Review Your SEO Keywords?

In the SEO world, there is always a lot of buzz around tools used to help identify keywords and key phrases. However the list was created, here we explore reasons why they should be revisited periodically to make the most of an effective SEO campaign.

seo keywords review

Popular can search strings change over time

New terms are being coined all the time. Month on month, the difference in your leading key phrases may only display a subtle shift. Over time this can compound so that your original ‘heavy hitters’ which attracted the most matches are no longer the terms you should be focusing on.
SEO Keywords Review

Seasonal Phrases

There are two angles to having a business with keywords that change over the seasons. The first is that unless you review the search strings across the year, there is a chance you could be losing the opportunity to optimize your SEO. The second is that if keyword research was done at one of the times when time sensitive searches skewed normal data, you could be honing in on a term which isn’t relevant year round. Chances are it is very clear within your business if you are affected by seasonally popular terms.
An example would be a nursery selling evergreen wreaths over the holiday season. Search strings related to the wreaths may have represented a high percentage of interest and consequently sales over the winter but could be virtually nonexistent in the spring. That’s an extreme example to illustrate the point but depending on your particular business, an SEO model where keywords are rotated may provide a better strategy.

Your business has developed

It could be that your business has morphed through the years to find the niche you are in now. Are the clients you want to connect with correlating you ‘now’ with the same goods or services that you served when your keyword research was done?

Regional differences

If you’ve expanded the area you serve or have relocated your business, different key phrases may be more popular than your original list.

Tools used to find keywords evolve

Sometimes looking at the same data through a different lens can bring new keywords into focus. This can result from trying a different analysis package or using the same package in its latest incarnation.

 

At the end of the day, even if a review of your keywords results in no change, that is still a positive step forward in covering all your SEO bases as you know you have done the due diligence. Shifts can be unpredictable and it could be that a competitor has cornered a market share that was once yours. Bounce rate analysis will show if site visitors found your content valuable. Where it is true that content is king, it has to be easily skimmed and instantly recognizable as your competitor’s site is just a click away. Trulium offers SEO, local SEO and PPC services to help identify and then capitalize on the keywords that are right for you – a tailored approach because each business is unique. Contact us today to start attracting new clients online.

Why Spend Money on Internet Marketing Campaigns?

The short answer is obvious … the hope is that the money invested will generate more revenue that your spend.

That’s the basic premise of any marketing campaign, yet there are specifics around internet marketing campaigns  that make it unique. Here we explore some of the pros and cons.

It’s 24/7

Even when you’re sleeping, your advertising could be attracting a new potential client. The Internet never sleeps and nor do its marketing campaigns. Nowadays a customer needn’t shop when the local store is open, there are online opportunities to browse and with many retail sites offering free (or deeply discounted) shipping rates, it’s just as easy to purchase from another state or another country as from a store around the corner. Often you may have a delivery and you never need to know how many miles it traveled to reach you. The flip side of this argument is that if you are trying to buy local or buy domestic products  then you may have to do extra research online to verify you are not getting imported goods or products that have been shipped cross country.

 

Your competitors are already using it

internet marketing campaigns

Some form of internet marketing is now almost taken for granted. If your ‘online voice’ isn’t at least shouting out to be heard, then your competitors will be reaching a client base you are passing by.

It Works

 

Every now and then a new ‘fad’ comes along and for better or worse, companies big and small like to jump on the bandwagon. The principle is that ‘it is better to try and fail than to miss out on the next Big Thing’.  Well, Internet Marketing campaigns are far from new and the reason that companies stick with them and relaunch new campaigns periodically is because they work! As more and more shopping and browsing is done online, it is likely to increase in importance as the super cyber-savvy younger generations become the big spenders.

 

Keep It Current

 

Your price point has changed or you lose a connection with a critical supplier, there are many things that are beyond your control as well as evolutionary changes that affect your business. Being able to update your online pricing or product lists instantaneously gives you the power to plan ahead and implement change on your schedule. Compare the flexibility of being able to change your marketing with a few keystrokes to printing out hundreds of brochures / flyers / leaflets / postcards / business cards / coupons that then commit you to honor the offer. A potential disaster if there was no expiry date on the promotional material, and now your costs have escalated!

The downside of being in total control and changing things with a few keystrokes? If you make a mistake,  it may be seen by a customer before you notice the error. Omit a zero off your price and customers will still expect it to be honored.

There are lots of choices

 

Clearly what works for one business may not necessarily work for another. There are lots of choices around how an Internet Marketing Campaign would suit you. It’s important to research your options, weigh the relative strengths and weaknesses including cost and then make an informed choice. A good place to start may be to check out what your competitors are doing and see if their approach appeals to you, could you imagine how you would make your presence unique and appealing?

Internet Marketing Campaigns

If you’re ready to start and want some professional guidance from a company that specializes in internet marketing campaigns like this, call us today at info@trulium.com

What is the purpose of your website?

Why do you have a website?

Nowadays it is so commonly taken for granted that everyone and everything has a website, it’s easy to forget the fundamentals of why you have one and what is its purpose.

The answer varies from business to business and the lessons we can learn by addressing this question can help us understand how much time and investment it is worth spending on the website and your online presence.

Broadly speaking there are several types  of sites and their goals differ.

Educational Websites

Sites which pass on information or knowledge. This could be directions, methodology, background information, instructions. The education can be provided without enticing visitors to take a deeper look at products or services offered. For these sites, it is more common for clients to seek out the site than for the site to promote them (hence lower investment).

Entertaining websites

The curse of every office manager – sites which you visit to play a ‘quick’ game or browse through some news items, check out the latest fashion trends or find out the showbiz gossip. The sheer volume of traffic makes it worthwhile for the game developers to keep finding new incarnations and for news sites to update throughout the day to keep drawing visitors in to their online world. These sites often rely on word of mouth to reach a greater audience and may be popular only until ‘the next big thing’ inevitably takes over (in the case of games).

Social Media

Hugely popular, these sites keep you in touch with your personal or professional circles of friends and colleagues. From private accounts which can be shared with a select few, to public marketing campaigns reaching millions, the influence and popularity of social media continues to increase. Social Media Marketing is a critical component of a modern business plan.

Business Websites

Business WebsiteThis broad swathe of sites are looking to promote and market their product or service to new clients as well as retain their existing client base. The website acts as a virtual storefront and a gateway to communicate 24/7. In some cases, the website is the only viable storefront. For instance, a small business on a low budget that doesn’t have a physical office. Likewise, if you’re a landscape gardener integrating waterfalls and rockery design, it’s hard to display in the middle of Colorado in the winter – your website offers the opportunity to not only showcase your offering without seasonal limitations – you can choose the very best images when the sky was a perfect blue to invite clients to imagine the same in their garden.

The site could initiate a connection between a client and the business or it could be a website where sales are processed directly.

Likewise, where customer service is of high importance (as it always should be), enabling your customers to contact you at least via email or through a form on the website makes up to some extent for only having a customer service agent or employee at the end of a ‘phone line 8 hours a day, 5 days a week.

These are the websites which are most likely to invest in SEO – search engine optimization and web site design as the site can generate business which translates into your profit . Customers expect

  • a credible business to have a website
  • consistent branding
  • ease of navigation
  • quick page load times
  • responsive design (being able to access the site from a mobile phone or tablet)
  • to find the information they need without too much digging around
  • clear information

Your site may also directly save you time and therefore money if you provide an interface for orders to be tracked, results to be checked, progress to be determined online, quotes to be started.

As a business, you are hoping to be found on a search engine results page and be given a chance to present your site when clicked on. It sounds easy, in practice there are usually competitors in every field and clients looking for professionalism and trust – it’s rarely only about price point.

If your website is not fulfilling the purpose you intend, let us help with a plan to get your online presence back on track, contact us today  info@trulium.com

SEO benefits of long tail keywords

Long Tail Keywords – one key to SEO success

If you’re unfamiliar with the world of SEO (search engine optimization) then even the title of this blog may sound strange – bizarre even. So let’s take a closer look into what long tail keywords are (and aren’t) before we decide if they are valuable in your SEO strategy.

What are long tail keywords?

These are search strings which your potential clients may be keying into a search engine where you want your company to be in the running for their business. They tend to be several words (three generally at a minimum) and are less generic than their one or two worded counterparts – often referred to as ‘short tail keywords’. The best way to demonstrate is with examples.

These are examples of short tail keywords

  • necklaces
  • soup
  • gutter
  • weed killer

They are made up of one or two words (typically) and will be very popular search terms across all search engines as they could be a good starting point for consumers to start researching a purchase or service.

As the consumers search around, they may hone in on something more specific. Perhaps the necklace they want is silver, perhaps the weed killer has to target their particular problem which happens to be dandelions, perhaps they are not looking to buy a new gutter but instead want to clean out a blocked gutter.

Long tail keywords could then be the search strings they switch to using. Here are some examples following on from the list above

  • silver unicorn necklace online
  • Italian minestrone soup recipe
  • Tools to help clean a blocked gutter
  • Pet friendly Dandelion weed killer

SEO Analysis

Using online tools, it’s possible to analyze these terms further to demonstrate the difference between the traffic volumes with these search strings. Let’s use the ‘soup’ as our example here.

In one month, the term ‘soup’ is searched for 30.3k-70.8k times (that’s a lot of searches!). That could be made of of recipes, reviews, grocery promotion, diets, definitions, cookbooks, tutorials, menus, the history of soup, most popular soup, gourmet soup, budget soup … you get the picture, the list goes on and on precisely because the search term is so generic and broad.

SEO Denver

In the same month, the term “Italian minestrone soup recipe” was searched between 501-850 times – significantly less – but if you are trying to attract a following and have an awesome Italian minestrone soup recipe, the people who did key in that search string (because that is precisely what they wanted) will have a better chance of finding  you.

SEO Denver

Changing your strategy

If you leverage your SEO to look at some of these long tail keywords, not only will you have a better chance of ranking in the SERP (search engine results page) – which means even if you have a small business you could still rank highly, the people who do click on your link are more likely to be looking for content like yours as the wheat has been sorted from the chaff (the field of search has been narrowed and unrelated results are filtered out). This should translate to

  • a lower bounce rate – that means your visitors are more likely to like what they see when they do click and further explore your site
  • a greater chance of achieving your marketing goal whether that is building a following or selling a product / service

Both of those outcomes are advantageous to your business and you’ve managed to reach your ideal online contact.

SEO Denver

Ultimately, the key to success lies in finding the right mix of keywords for your business. It might not be a quick process, but it could be well worth investigating. You are the expert in your business, if you want to switch up your SEO with some long tail keywords, let us help you with a plan. Contact us today  info@trulium.com

 

 

 

15 SEO Acronyms explained

When you enter the world of Search Engine Optimization (SEO), there are many terms which get reduced to acronyms so commonly that it can be rare to hear the full version. This can make for awkward or plain confusing conversations where meanings can be ambiguous or totally misunderstood. Fear not! Here is our guide to 15 common acronyms which will help cut through the jargon and level the playing field when you are talking about your website, your rankings and the wonderful world of SEO TLAs (three letter acronyms!).

 

  1. SEO – Search Engine Optimization – the art of maximizing a website’s chances to rank high in searches
  2. SEO Acronyms SERP – Search engine results page – when you have entered a search string, the SERP is presented back to your screen. As a general rule, the higher up the page your listing appears, the more chance you have of being noticed and clicked on
  3. ROI – Return on Investment – The amount of money or another benefit that you expect to receive after investing
  4. PPC – Pay per click. You’ve probably noticed ads appearing at the top of search engine results pages, you can pay to promote your site to gain higher visibility and will be charged per click. You can limit your financial exposure by setting a budget.
  5. CPC – Cost Per Click –  when you are using a Pay per Click campaign, the cost per click indicates the cost to you when the ad is selected
  6. URL – Uniform Resource LocationThe unique address of a web page eg http://www.trulium.com
  7. HTML – HyperText Markup Languagethe language used to code how a website should look and how to format it. eg  bold  text can be coded as <strong>bold</strong>
  8.  CSS – Cascading Style Sheets Sets of code which allow the developer to choose a ‘look and feel’ for a site. eg. All headings within a page should be a certain font, specific size and a fixed color.
  9. CMS – Content Management System – A software application that allows management of digital data, most commonly on the web. The interface facilitates many actions – Upload, create, edit, delete, link, display ….. The most popular example of a CMS currently is WordPress.
  10. WYSIWYG – literally – What You See Is What You Get, so if you see text underlined, it will print underlined, if you see italics, it will print italics.
  11. SEM – Search Engine Marketing – online marketing to promote websites to improve their rank in searches, usually through paid advertising campaigns
  12. CTR – Click Through Rate – This statistic is measured as a percentage and shows the number of clicks which resulted from the site being presented on a results page. This can be misleadingly optimistic is the sample size is very small so a CTR of 50% sounds great but could mean 1 person clicked because the site was only found twice.
  13. SEO Acronyms SMM  – Social media marketing – marketing your products or services through other platforms like facebook, pinterest, instagram, google plus.
  14. KPIs – Key Performance Indicators – statistics which can measure performance of a business and then can be leveraged as a marketing tool eg. 78% of all calls to the helpdesk are answered within 3 minutes.
  15. UGC – User Generated Content – often the most valuable data on your site, this material (pictures, testimonials, feedback) is contributed by users of your product or service and can help potential clients relate to your brand more directly.

You are the expert in your business, if you want to put some TLC into your SEO, let us help you with a plan. Contact us today  info@trulium.com

Is WordPress good for SEO?

WordPress is a hot topic and the most popular CMS (content management system) out there. To say it is good for SEO can be a little misleading, in truth it offers the capability for fantastic SEO but it takes skill to find not only a workable solution for your business, but the right one. Easy to use and free to install, WordPress offers literally thousands of plug-ins to help you customize your site with endless possibilities. Its growing popularity drives new updates and assures a reliable platform. Setting up the site initially may seem daunting, but in fact that is only the start of the challenge. SEO is a moving target, where the rules of the game constantly change. Every time your site is updated with a new plugin or new content, your rankings could change, the site loading speed could increase – or worse! It’s therefore critical to conduct regular SEO audits to make sure you’re where you want to be.

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What sets WordPress apart?

WordPress has several SEO plugin options to take much of the legwork out of basic SEO. Choosing which one is right for you depends on the compatibility with your existing site, the level of support you need (initially and down the line) and any future development you have in mind.

WordPress generates a friendly, intuitive URL structure by handling the creation of each URL via its permalink feature. That means by cleverly and inventively titling your pages, you’ll end up with the perfect URL with the keywords you’re trying to highlight. Keywords in the URL are a ranking factor so thinking ahead rewards you with higher ranking on searches for your keywords as well as easy to remember URLs (instead of some kind of ?pageid=1234)

Originally developed as a blogging platform, new content published through WordPress can also be quickly created and easily published. Once you find a format and naming standard that works for you, building the site follows organically. With millions of WordPress sites around, search engines easily crawl them and are able to index and rank the content.

With a massive community using and contributing to the gallery of plugins and WordPress tools, chances are that if you have a niche, someone has already been working on whatever solution you are looking for – it’s a matter of honing in and finding the best fit for you. Look to popular plugins first as they have been tested widely and are popular for a reason!

Trulium blog ranking image

Is WordPress right for you? Well, more and more people are switching to WordPress daily and it has great momentum, with no sign of slowing down.

When your business isn’t SEO there are literally millions of options and it can be overwhelming when your competitors seem to be able to achieve a higher visibility no matter what you try. The good news is that professionals who do understand SEO make it their business to keep up to date with the latest releases and industry best practice. At Trulium, we learn who you are, what you do and about your services and products – then we can tailor a solution to you. A generic ‘one size fits all’ solution may technically give you a presence but to be unique and reach the clients you want to, you need more than a good product to sell – you need a site with great content that has the SEO behind it to get you noticed.

Contact us today  info@trulium.com to start improving your SEO and attracting new clients.