Social Media Marketing – Breaking down what to DO

If you are looking to launch a social media campaign, the last thing you want to hear is that a bad campaign may be worse than no campaign but once you see the potentials negatives, they’re easy(ish) to avoid. Going into a campaign it’s easy to underestimate the requirements:

  • The time it takes to post (or schedule)
  • Imagination to make your posts unique
  • Time to engage with people who leave comments
  • Choosing the right platform(s)

Having said that, the biggest plus points to starting a social media campaign:

  • it’s free
  • it’s easy to see which posts are received well
  • you can learn as you go – at least having a presence is a start

the Do’s

DO take the time to find out which days of the week and which time of day work best for your audience – using analytics will help you get those ‘likes’ instead of posting to no response.

DO engage visitors who take the time to comment on your post. Starting a dialogue will reinforce your connection and could lead to valuable feedback or a new client. This must be done in a timely manner – no checking the account weekly!

DO be unique – take your best images or slogans and brands. Post them in a way that is consistent with your business image but put a social twist on them to make them interesting and engaging within a split second. The same content that viewers search for on your site probably won’t work.

DO be colorful and quirky – boring just doesn’t get shared or remembered.

DO encourage people to share your posts and visit your feed – actively foster excitement via a contest or a ‘live’ upcoming event. Maybe they are entered into a competition if they share your post and add a comment. That’s a great way to leverage their social media network to spread the word about your great product or service.

DO stick at it – it’s worth the time because it does create leads and raises awareness of your brand. It looks professional and can be a huge asset to your company (not a burden).

DO seek professional help if you can’t take it on yourself.  (OK – it’s then no longer free but hopefully worth the investment)

DO consider paid advertising on your chosen platform is you find you are reaching leads and generating business.

DO walk before you can run. Take on one campaign at a time and learn how best to leverage it. Starting across every platform you can think of will be overwhelming.

DO ask for feedback from colleagues and friends.

DO ask those same colleagues and friends to ‘follow’ you and help share your posts.

DO have a plan and think ahead. It’s no good thinking about a Holiday campaign mid -December. Plan ahead and if you are scheduling posts weeks in advance, pay attention to special dates coming up that you want to mark in a significant manner.

DO re-post a picture or text if it is truly awesome – just not too soon.

DO connect your social media profiles to your website so that if a potential client wants to find out more, they know where to go.

DO change your social media account to a business account if it is for your business – separate your personal accounts from your corporate ones.

DO make your social media easy to reach – display your social media logos with links on your website.

 

If the world of social media marketing seems daunting or if you’re looking for a professional team to create and run a social media campaign, check out our website at trulium.com or contact us today.

How to encourage social media engagement

Social Media Marketing should not be a standalone ‘push’ of messages. Posts are more likely to lead to new clients when conversations are started and a company has the opportunity to interact one-on-one with a viewer. That way, a dialogue can be tailored to their particular questions rather than pitching to a larger audience.

Critical to the success of social media engagement is being prompt in answering.

Let’s look at an engagement timeline for a conversation:

smm engagement

This conversation shows that the business responded quickly and then more interactions followed quickly. (This example was from Instagram where each reply was addressed to the other party via the @name tag)

There are some ways to encourage social media engagement, here we explore some ways which might just make your viewer click ‘reply':

Introduce yourself

In an age where technology rules, it’s nice to know there is a real person listening so don’t be afraid to share a bit of your story, be it in pictures or anecdotes.

Be smart @ work

Replying to a specific comment should be just that – specific. Don’t post a general comment hoping the right person will see it, tag them, address your content to their profile so they know you are focusing on their question.

Ask a question

Asking a question in a post invites a natural answer. It shouldn’t be contrived, just a subtle change in wording can make all the difference.

smm engagement

Share your best pictures

You have a gallery of images and can post every day, twice a day, for 100 days if you use them all… STOP! Using your ‘ok’ pictures can put someone off your brand and you are unfollowed and ignored before your best picture comes along. It is better to post infrequently, the golden rule is quality over quantity. 

Make your audience smile

It can be difficult to bring humor, and there are certainly businesses and times when a sincere approach is the only path to take. If the opportunity arises to make a joke, a pun, share a funny story, then go ahead, you could brighten up a dull social media feed and stand out. If in doubt about the content, ask a colleague or friend to review it first. If the content you have published is badly received, learn from the experience and modify the posts for the future.

Share inside secrets

You can make your social media audience feel special by sharing product details early, by offering tickets to an event exclusively for them, or by taking them behind the scenes before a product line or new location starts up. It’s a win-win as the viewer gets to find out more, and the business creates a ‘buzz’ about the changes.

Competitions!

Maybe the biggest driver for engagement is offering a prize through social media. It could be ‘like our page and share this post for a chance to win … ‘

For a measured outlay (the prize), your social media reach could double, triple or better. What’s more, the people who ‘like and share’ are saying they want to win your prize and therefore they endorse your product or service. Their friends are likely to have the same interests so you are reaching your ideal target audience.

 

If you are looking for a social media marketing strategy, Trulium can help set up your profiles and reinforce your brand, cementing bonds with existing customers and connecting with new prospects. Contact us today to get started!

 

SMM – Practical Instagram Tips for a Small Business

Social Media Marketing can be an important tool for any small business and whilst money may not be a factor (for a change in a marketing campaign!) as posting is free, there are practical tips to using Instagram which really only become obvious once an account is up and running. Some are intuitive and others follow unpredictable paths as the audience grows and engagement increases.

Be Attentive

Posting is not meant to be a one-way ‘push’ of data. As a business looking to build a client base or strengthen the existing relationship with customers: monitor the posts, check for comments and then respond in a timely manner. Starting a dialog builds trust and shows that you care about your audience. This gives an opportunity to further showcase products and point potential customers towards the product which might best suit their needs.

Use an Instagram business account

Don’t cross over between personal accounts and business accounts. Keep the two separate to maintain a professional profile. In addition, it will be easier to contact you through the business account by clicking on the ‘contact’ button which appears when an account is changed from ‘personal’ to ‘business’.

instagram business account blog

Switch up the hashtags

If you are using hashtags to attract new potential customers, try new ones sometimes. Instead of throwing out all of the regular ones you use and totally reinventing the wheel, try out new #s sparingly so it takes less time to see which new tags are working for you. What are you looking for? Using a new hashtag could connect you with a new target audience and some of those people new to your content may like what they see. That will hopefully turn into new people following you so it may look like this:
instagram new followers

Remember that increasing the number of followers is only a tangible benefit if they are looking for a company like yours so keep new #s relevant and on point.

Be Inquisitive

When you get new followers and it isn’t clear how they found you, take a look at some of their posts to see what hashtags they use. Chances are you’ll find one of yours matches one of theirs. It could be relevant to one aspect of your business that you share. That is the perfect time to scope out the other hashtags they are using to see if it sparks any new ideas for you and your business.

Be Creative

There are so many filters and photo editing apps about that it can be hard to stand out in a crowd. Don’t be afraid to create an eye-catching visual that will grab a viewer’s attention.

PPC advertising blog

This example uses a color filter, a lens flare, ‘instafill’ and different types of text (a bubble and normal text).

Great pictures can be recycled over time or edited to bring a different ‘look and feel’ for instance, take a great product picture and convert it to a black and white image.

Location, location, location

If your business is looking to attract local clients or you know that potential clients are watching your location (think a popular beach resort or a newly opened restaurant), make sure to use the location when you post and perhaps even consider #placename in your post

 

Social Media Marketing is not magic, it can reach new prospects and can bolster your brand however it takes direction and purpose to steer it in the right direction. For companies looking to start (or improve) their SMM, Trulium has the experience to improve brand visibility and build awareness. For internet marketing strategies to take your business to the next level, contact us today.

 

 

How Often Should I Post To Social Media?

It’s impossible to give a blanket answer to such a broad question as every business is different, but there are factors to consider in helping you find the right balance for you.

Time Requirement

It’s fine deciding to launch a social media marketing campaign and obviously, the hope is to reach new prospects, engage with current clients and promote your brand.That’s easy to say although the time commitment involved may be more than you anticipated. There are ways to mitigate the time outlay, one is to choose a single social media platform only – ideally the one favored by your customer demographic – and focus on doing one campaign well. This could be a better strategy than spreading your time too thinly across multiple platforms, being unable to do a really good job on any. Another way is to hire a social media marketing agency to action the posts on your behalf.
The time commitment is not merely in creating content for social media as a good campaign should be interactive – this means in addition to posting, time needs to be scheduled to monitor feedback and engage with any customer comments or questions.

How much do you have to say?

It’s difficult to rework posts with little or no new content to share. Conversely, when you have exciting news or are frequently launching new products, this lends itself to being able to post more frequently. If you’re lucky enough to have news to share maybe twice a month or more, posting will form its own natural schedule and you needn’t try to bolster the post numbers.

Don’t be over zealous

We all have one (or more!) friends on social media who share everything, it can be exhausting trying to keep up! In the world of social media, quality posts will beat out quantity any day. Raising brand awareness is most effectively done by creating interesting content rather than creating an overwhelming barrage of posts.

Use insights to drive strategy

Check out the data available within the social media accounts to see what are the most popular times of the day or days of the week to post. Tailor your plan to optimize the time you post. If in doubt, switch up your schedules and then record the results. Maybe posting at the weekend is better, maybe posting at 6 pm is your perfect time. Take a mix of the data already available to you and then periodically review your strategy and fine tune your schedule.
 instagram business account blog

Drip feed over time

Maybe your jewelry business has just started selling a new line of necklaces. You have beautiful promotional shots and want to share them on Pinterest. You have an established following who eagerly await new pins for inspiration. You could stretch or drip feed your new material over time to fill your social media posting schedule rather than pinning 50 images and then having nothing new to pin for a few months.

 

If you’re ready to start your own social media marketing journey, Trulium can help. Contact us today to get started.

How to choose Hashtags

If you’re active on social media you’ve probably seen hashtags even if you aren’t using them. A post may end with words or phrases prefixed with the # symbol.

It might seem like a fad but there are real benefits for a business to jump in and adopt a hashtag strategy. On certain social media platforms (like Twitter, Facebook, Google Plus, Pinterest, and Instagram), the hashtags are a great way to extend your reach and present your content to new potential clients.

Hashtags basically act as a filing cabinet across the social media world, they pull together similar posts so that they can be searched for and seen together. Think of a big file with all the #food posts, then each file can be subdivided further to make it more specific eg. #donut or #cake

It’s, therefore, important to stay on track and relevant to the use of hashtags. It would be pointless to post a picture of a waterfall with #delicious, but there are many options which would be more appropriate like #nature #scenic #scenery

There is no need to separate hashtags with commas, just a space, and if you want to use a phrase, run the words together like #naturephotography

It’s best not to get too long and complicated, as it can be difficult to read and it’s very unlikely someone will find your content through a search.

Choose hashtags that reinforce your brand or the quality of your product. For example #businessname #bestnatureshots

One way to find popular hashtags is to click on the magnifying glass within Instagram, click on tags and start to enter one of the words you want to use. A list will come up showing some of the most utilized terms. Here is an example:

instagram hashtags

It’s important to think about the audience you are trying to connect with, reaching thousands of people may not deliver one lead. The secret is to hashtag to hone in on your target demographic. If you are selling honeymoon packages, a good hashtag may be #futureMrs for instance.

As a business, it is likely you will not only connect with potential clients but will also build a network of like-minded professionals who may follow your feed or ‘like’ your posts. If you see a business similar to your own and like their content, click on their profile and look at a couple of posts to see how they are targeting their audience. Are they using a hashtag strategy that could also work well for you? Your inspiration may come from the other side of the world as the searches yield international results. If your business is multilingual, use hashtags in different languages.

Actively searching the hashtags you are using also demonstrates how your posts compare to the competition out there. Are your posts of the best quality? Are others using filters and editing to create more original content?

Taking the first step is the most daunting. Once you get started, experiment with new hashtags, see what works for you. There are many who say don’t use more than 1 or 2 hashtags but every business is unique and your hashtag journey is yours alone.

If you want help planning a social media marketing campaign or want to explore a new internet marketing strategy, contact us today.

5 Reasons to Use Emojis and Emoticons

The acceptance of pictures replacing texts is a bit of a moving target. For some advertising campaigns, this is the new norm and certainly, for a generation of millennials, they are seen as a common part of the digital language. Emoticons tend to convey emotions (like : – ) is a smiley face read sideways – it is a combination of text symbols used together to represent how the author is feeling) whereas emojis portray a wide range of easily recognizable people, expressions,  animals, places, modes of transport, food etc and are actually a picture.

Although a relatively modern concept in communicating, they are now common and widespread, particularly across social media. Here we explore 5 reasons why it’s totally OK and maybe even better to use them than traditional text-only compositions.

They conquer the language barrier and the age barrier

Even a child learning to read can understand the concept behind a smiley face. It makes them feel happy inside. Likewise, even if a reader didn’t know how to say they were feeling sad or angry, happy or tired, a picture is worth its weight in gold in quickly conveying emotion.

Did you know that they also bolster the reach of your posts? As well as using hashtags, viewers also search on emojis. If you’re a bride looking for inspiration, searching on the ‘bride’ emoji will pull up all the posts no matter what language the hashtags are in. Reason enough to take them as a serious part of your marketing toolkit.

They encourage dialog

Especially on social media platforms like facebook and instagram, it’s just as easy to comment with a heart or clapping hands if you like the post or you are posting, especially important if you are marketing promotional images around the world and don’t want to translate text. A palm tree emoji can reinforce a sunny picture of a tropical beach in Florida, a jumping dolphin has us checking out the waves to catch a glimpse.

social media marketing campaigndolphin emoji

It is widely seen as acceptable

There are certainly some professions and forms of official communication where the use of emoticons or emojis could be seen as inappropriate. Generally, they are reserved for more light-hearted, informal representation. If in doubt, look to your own niche market industry leaders, the first step in adopting a more relaxed attitude to their use will probably come across in social media posts first.

Reaching a new and growing generation of customers – especially in a social media marketing campaign

The millennials and youngest generation of IT-savvy consumers will make up larger percentages of the population of consumers as time goes on. If they are reacting to your advertising and social media with emojis and emoticons then you need to be able to reciprocate to seem relevant, mirroring their tone in your response builds a client relationship. You appear more friendly by replying in the manner they also choose.

It’s so quick and easy

Someone else has already done all the hard work for you so there is no need to make up your own set of images.  Starting an email with a long sentence about what has gone wrong so far that day can be said succinctly

:-(

Maybe some of the detail is lost but the general message is conveyed in an instant.

 

You’re just as likely to see your next emoji on a T-shirt as onscreen, they are widespread everywhere you look.  You’ll soon get feedback if you overuse the symbols and a slow and steady approach is best. There is no need to set a goal as to how often you do use them, they are here, they are here to stay and they can truly help you get your message across to make your clients social media marketing campaign

If you’re ready to launch a social media marketing campaign and want some help exploring which platforms would best suit your needs, contact us at Trulium today.

Instagram Business Accounts

Is an Instagram Business Account right for your business?

Have you thought about converting your Instagram account to a business account? Or setting up a new account? Here’s a look at the ‘how to’ and ‘what you get’ so you can assess if the switch is right for you.

Although Instagram can be used to post ‘text only’ content, this brand of social media marketing definitely works best for a visually pleasing product. With so many stunning sunsets, food, scenery, and yes, super cute furry animal pictures and videos out there, you need to bring something exciting to the table to make this campaign worth your time and effort.

The first question that springs to mind is how much will it cost? Well, switching your account to a business profile is free and delivers certain benefits which you may be able to leverage to improve sales, contacts and help you market in a more optimized (and strategically planned) manner.

How does it look different to visitors

The main difference is that when a potential customer sees your feed and likes what they see, instead of having to work at finding how to contact you, the button is right there for them to click on.

Instagram Business Accounts

When they click on ‘contact’, they are presented with a choice:

Instagram Business Accounts

It’s worth noting at this point that when the business account is setup, instagram pulls contact data from your facebook page (so you need to have your business facebook account up and running first).

 

What are insights?

Instagram then gives you analysis of who is looking at your feed.

‘Nice to have data’

There are some metrics which probably shouldn’t surprise you. If you know your brand appeals to a particular age group or gender, then hopefully the stats will reinforce what you already expect to see. For example:

Instagram Business Accounts

Note: Location bar graphs in the same format are also available showing where your audience are located.

 

‘Really nice to have’ data

Other metrics can help you plan your marketing campaign more effectively. These are valuable threads of information to make sure you aren’t posting at off peak times for the audience you are trying to reach. It’s a bit like marketing across time zones, if you’re in the US marketing to an audience in another part of the world, there is less value in posting in the middle of their nighttime. You want to place your posts at a time when they are fresh and you’re not expecting your audience to scroll back through the whole of the last 24 hours to see your content.

Instagram Business Accounts

 

Impressions, Reach & Engagement

Instagram gives the definition of these metrics for you, here is an example of a post. By comparing the statistics and relative popularity for a variety of posts, you will soon figure out which of your posts are more interesting to your viewers.

The impressions will not only be built up from your followers, but will show if you did a good job attracting views from other people (ie potential future clients or collaborators) by perhaps using trending hashtags or location centered hashtags.

A quick study of engagement over reach will show how instantly eye catching your post proved to be. The ultimate aim here is to catch attention and get a reaction. A new follower, a comment giving you feedback or a like showing your post is hitting the mark.

Instagram Business Accounts

The post below performed slightly worse than the engagement example above (41/145 = 28%) whereas the post above shows engagement/reach of 39/117 = 33%) even though more people were reached so there were more engagements in total. The details can be tricky to master but the more you look at the data, the clearer the picture becomes.

instagram business account blog

The nitty gritty data

Insights shows you how many clicks into your website instagram generates each week. This gives you an indication if the time you are spending on your marketing campaign is paying off. For some businesses, each new client may be worth thousands of dollars, each click could be valuable.

instagram business account blog

You can flip between your insights to get an overview

instagram business account blog instagram business account blog

This data is backed up within google analytics by studying Aquisition -> Social -> Overview which shows traffic generated from your social media feeds

instagram business account blog

Obviously, the social media channel that is working best for you should be your main focus, but why limit yourself to one interface if you can benefit from several?

 

Social Media is … Social!

When you get good feedback and comments, have a strategy to deal with them in a timely manner. It’s important to form the connection and trust to start a conversation and present your product.

Instagram Business Accounts

So how do you switch?

Within your account options, you’ll see ‘switch to business profile’. Be prepared to also be linked to your facebook page from the device you are accessing.

instagram business account blog

Note: Insights will only be available for posts after the transition to a business account. It will take time to build data to study.

 

What if you do want to promote and pay?

Within the business account setup there is the option to promote posts and then metrics on how well each promotion is doing.  When you go to your own ‘home’ feed and see posts from companies other than those you follow, they will be identified by ‘sponsored’ text on the top right of the post.

instagram business account blog

 

You are the expert in your business, if you want some help with your social media marketing campaign, let us help you with a plan. Contact us today  info@trulium.com

To hashtag or not to hashtag

That is the question

It was familiar, it’s still right there on our telephones, trusty and recognizable – “Please enter your date of birth followed by the pound sign ….”

Social Media Marketing DenverNowadays a whole generation will have to translate in their heads “Oh .. by pound sign they mean hashtag”, because for every time you see or use the ‘pound’ sign (#) you will see the same symbol followed by keywords or catchy phrases as hashtags, ubiquitous on social media platforms like twitter, facebook, instagram, google+ and pinterest.

So should you pay attention?

The answer (whether you are still denying their meteoric rise or not) is yes. Their popularity shows no sign of slowing down and even if you weren’t jumping onto a ‘popularity’ bandwagon, they work as an effective tool in marketing. The seemingly fickle # can:

  • help you connect with other vendors in the same arena
  • help you find new customers
  • bring your brand to a wider audience
  • get you marketing exposure
  • give your social media campaign credibility
  • help you keep pace with competitors who are leveraging the #’s reach

Even more food for thought:

  • It’s free
  • It takes time to discover what works best for your brand, so the sooner you start, the sooner you’ll find out what works for you and how much time and effort is worth investing – every product or service provider has a different niche and it would be naive to suggest that everyone would benefit equally.
  • If your sector or brand name are not already popular in the world of #s and their search results, you can ‘claim’ them now and make them work for you. If someone else has a very similar name or is already using hashtags which would fit your campaign, it will be harder to join that established forum, whereas a savvy marketing campaign starting from scratch would look to set up something unique.
  • What works on one platform works on another – not only does this make your hashtag strategy easier, it reinforces your branding and helps pass your message consistently across your social media platforms.

10 Tips on becoming a successful #er

  1. Social Media Marketing DenverDon’t focus so much on the hashtags that you lose the focus of your message. Describe your post or picture and then apply hashtags that are appropriate to that particular post rather than your brand in general. When you have diverse posts the selection will automatically find the right audience. For example, if you sell tiaras and anklets, you may always #jewelry (which has over 25 million posts on instagram so far) but then only use #anklet on specific anklet pictures – don’t have a standard list you always use like #jewelry #anklets #tiaras #everythingelseIsell as viewers who don’t find what they expect are less likely to trust your brand.
  2. Switch it up! If you use the same set of hashtags on every post, you will be reaching the same audience each time. For the people who have already found you, they have the option to ‘follow’ you if they want to see more. Your goal in marketing is to reach new potential customers and impress them enough to be noticed.
  3. Do use your brand – # your business name if possible and you can reinforce that by adding your business name to the post as floating text or in a text bubble.
  4. Don’t be afraid of the #. The limit on instagram is 30 #s but rarely does anyone go anywhere near that limit. If you’re creative, you should be able to get your brand and everything you want to promote with 3-8 hashtags.
  5. Don’t make them too long. #ItsHardForYourAudienceToPayAttentionIfItGetsRidiculous
  6. Social Media Marketing DenverLearn what works for you. Look at the success of your posts and tweak future posts to explore that direction. It isn’t a popularity contest. Success here doesn’t mean the number of ‘likes’. A post with less likes but a solid lead which you can convert to a dialogue is worth more.
  7. Look at how your competitors are leveraging hashtags to give you ideas – don’t copy but instead let that inspire you to find your own social media identity.
  8. Have fun. Humor can be used effectively by almost every business.
  9. If you are a local business reliant on local customers, use your location as a hashtag as your customer base may well be searching to support local business interests.
  10. If you don’t know where to start, look to your SEO keywords as a great launching pad.

You are the expert in your business, if you want to launch an effective social media campaign, let us help you with a plan. Contact us today  info@trulium.com

Which social media platforms are right for your business?

Like it or hate it, social media is an important marketing tool. Chances are when you go to a place where people are having some ‘downtime’, like the airport lounge or riding the train, they’re not talking to each other but instead looking down at their ‘phones busily scrolling away. Along with all the personal catch up with “friends” and family, they’re checking out reviews on the latest restaurant or pricing services that they’re researching. These links matter as they not only represent your business in a different way, they are part of the net you cast to filter potential clients to your door. If your social media posts show your products or services in an engaging and positive manner, you’re one step closer to selling your product or initiating a new dialogue.

social media platformsChoosing which platform to use largely depends on what you are showcasing. A starting point may be to launch in the social media zone you like most and are most familiar with – if you look for ideas on Pinterest and it works well for you, look at if that tool will work for your business. If you don’t have help from a team experienced in social media, this will get you off on the right path and once you’ve taken the first step (no matter which tool you use), the next will follow more easily.

What factors are most important?

  • Who are you trying to reach? What social media platforms will they be using?
  • Do I need my posts to be seen quickly (for instance if you want to post a flash one day sale event, Facebook and Twitter are perfect for spreading the word. Facebook has far and away the most active users and is a good fit for virtually everyone.
  • For building a gallery or portfolio which can build over time and represent your brand, Pinterest is accessible and popular, primarily to females, which is great if they are your core demographic (eg wedding planning). Instagram is another image driven application (with more active users than Pinterest) allowing you to share instantly or filter and enhance your content, allowing you to highlight your brand and set yourself apart from your competitors. A plethora of supporting apps help morph your image into a piece of art!

social media platforms Trulium social media blog - after edit

Use supporting apps
to stand out from the
crowd

 

  • For professionals who want to network and build contacts, LinkedIn was designed just for you.
  • For local business visibility and for the power that Google brings, Google+ will continue to become more relevant – get in early and build your social platform.

If you’re still baffled, look to a competitor that is reaching your audience now. Checkout their website to see their links to social media. When a potential customer likes what they see on your website, they often click on your social media links to be reassured by your professionalism and follow or connect with you whilst considering your product or service.  An important note to take is that your branding should be consistent across all of your platforms, present what make you unique so that customers know you will be a good fit for their needs. The landscape changes over time and the customers of the future are embracing social media as a powerful tool. Your campaign needn’t be a burden – have fun with it, start new avenues for conversation and opportunity.

It’s not a popularity contest, look to build a loyal following of potential clients and attract prospects through new channels. Be attentive to your social media traffic and respond promptly to deliver a good experience. Set up a plan and start the journey. Once you’re up and running, use the tool analytics to guide your next strategy. If you’re looking for a helping hand, why not contact us today  info@trulium.com