Customer Testimonial Sources

We all know how important it is to showcase testimonials on a website. It’s certainly worth checking out what others have said about a business to reinforce the decision to try out their product or service. Here, we look at the sources which can be used to generate testimonials on a site, there may be an opportunity to showcase customer feedback which is currently overlooked or underutilized.

testimonial sources blog

Old fashioned ‘thank you’ notes

When you receive a ‘thank you’ by mail it’s not as easy as cutting and pasting to capture the text – or is it? Actually, this kind of customer feedback can come across as the most genuine as its unique handwriting and choice of note set it apart from the more common online text – we all rely on technology for just about everything. Take a picture of the card and share it to social media or copy the text to the website as a testimonial. It will stand out precisely because it is not ‘run of the mill’.
thank you

Feedback from colleagues

When you get great feedback from another professional who interfaces with your team or uses your product, that is just as valid and valuable. For instance, if your cake supplier is happy that you’re always flexible and easy to arrange logistics with, the implication is that your team will bring that professionalism to their interactions too.

Social media comments

If you post to social media and get a great reaction, those comments can be recorded and reused. Better still, everyone else who sees that post will also likely pick up on the positive feedback.

Emails

Similar to the ‘thank you’ notes above but perhaps more common nowadays, emails are a treasure trove of feedback – good and bad. The good ones can help build data for reviews and the feedback which is negative should be addressed as soon as possible.

Video testimonials

Don’t shy away from getting feedback which can be shown as a compilation or featured video. Especially if there is already videography at an event. An example would be a skydive which is being filmed. When back on the ground it would be easy to ask “how was your experience today with this company?” Clever editing would mean no compromise to the skydiver’s keepsake and some great footage promoting the firm.

Quotes

When a customer says something fantastic to you directly, ask if you can quote them. Hopefully, the answer will be “yes” but even if the answer is “no”, nothing ventured, nothing gained!
social media campaign blog
When the testimonials are used, it’s easy to state the source, so look around and make sure your customer feedback is being leveraged. If you are looking for creative internet marketing ideas, contact us today. We can help integrate your reviews into your online presence so that more people see them.

 

New Year Resolutions Reinvented for a Modern Website

This could be a deliberately misleading title but we’re not thinking about the definition of your monitor, we’re thinking about the resolutions linked to this time of year – New Year!

When it’s ‘out with the old and in with the new’, January prompts a fresh look at old habits so why not apply the same thinking to your website? If your website is looking ‘so 2016′ (or 2010!) then here are a few pointers to revamp your online storefront.

Out with the Old

A common resolution – on your website it could be compared to renewing your images. Did you take some great promotional shots in 2016 but haven’t got around to uploading them yet?  It’s easy to put things on the back burner and before you know it, December is history and your customers are thinking of spring. Make sure when a new potential client clicks in to look at your products or service, they are seeing the best you have to offer.

Lose weight

Oh – that does sound like a common New Year’s Resolution. On a website that could translate into cutting down on clutter. Re-reading your content and editing out the fillers. Visitors to your site often will skim the text blocks so make sure the text you carry is direct and represents your message.

modern website

Get Organized

If your site has organically grown over the years and now covers many pages, ask a colleague or a new employee to  give them your opinion on how easy it is to navigate. Would the site benefit from a new menu structure? Would it be more intuitive or look more inviting?

Stop Procrastinating

If you have plans to develop or redesign your site, there is no time like the present! If you have been mulling over ideas for a while then maybe it is time to take action.

Spend less time on Facebook

(yes, that is really one of the top resolutions for many people!)

If you worry about how much time you (or your employees) spend on Facebook, then at least make sure your business has a presence and you are using social media to help with your marketing strategy. Social media marketing is a valuable tool in business today.

Keep up with the times

Does your site have a copyright date on the footer? If so, does it need to be updated soon…

Modern website

Don’t get left behind

For some business types, this time of year is the busiest of all, no time to relax and maybe even a bigger team working seasonal hours. Once the rush turns into a trickle you may want to cut prices and sell the rest of your inventory (especially if it is stenciled with 2016!). That’s a prime opportunity to put a banner on your site as well as promoting your bargain across your social media profile. If you expect the promotion to be relatively short term then let it ‘take over’ your graphics so you can draw attention instantly.

Do you have a thoroughly modern website? If not then Trulium can help you next year. Contact us today if you resolve to make a change: info@trulium.com

Happy New Year!

Website Content Expiry Dates

When your business website has been serving its purpose for a while, it’s easy to go into ‘autopilot mode’ and just let it be. If nothing seems to be going wrong and you aren’t hearing any complaints then it is natural to assume everything is OK.

In truth, there are very good reasons to periodically check your website because whereas those very familiar with the content may skip over blocks of text, a potential new client will be reading it from a different standpoint and will notice all the out of date material. This looks unprofessional or neglected and they are then less likely to continue exploring your site, products and services.

Let’s get specific, here are a few examples where maybe the content should be removed or swapped out.

Seasonal Promotions

If it’s the middle of winter, your site probably shouldn’t still have a link to that ‘summer cool down’ promo you ran over the summer holidays. It was a great promotion at the time but it is really easy to leave the link in there and forget to swap it out for your ‘winter warmer’!

The exception is if your business takes advance bookings and you are currently taking bookings for next summer, in which case make sure you’re happy with the same price being applied to next year (if the price is quoted) and make sure the text makes sense for advance bookings.

Broken Links

Managing internal links within your own site is easy and when the status quo remains, you can expect these all to remain in great shape. If your site has external links (linking outside your site to another), then  they should be checked from time to time to make sure they are still valid.

The flip side of the same coin is that when you have a website redesign or you switch up your page names (to improve your SEO for instance), think ahead to those websites pointing back to yours. It is courteous and professional to either let them know the changes or apply redirects. This is especially the case if they are sites which could refer traffic back to you to get new clients – each broken link is a missed opportunity.

‘Old Brand’ images

When you have re-branded your company profile with a new color scheme or a new logo, look out for images on your site which still feature the old scheme. Whilst they look nostalgic to you, they dilute your current brand to a new visitor.

Old Testimonials

website content testimonialTestimonials are fantastic – they are golden snippets on your site where real customers give you glowing feedback, truly influential in the eyes of a new business prospect. If you don’t have recent testimonials or if you are not able to frequently update them online then consider a testimonial without a date attached.

Dated Music

If you have audio clips or music on your site, it’s safest to stick to timeless tracks. Likewise, if you are referencing a track, stay away from terms like ‘newly released’.

Now the good news

A few tips to help you look ‘evergreen’

  • Plan ahead with expiry dates in mind. If you always run a contest in December, stay away from Thursday December 1st 2016 and instead write your start date as December 1st. That way, the material can be reused year on year.
  • Work out a page naming convention that works for your business and stick to it. That way, when products are retired or replaced, you can easily isolate the pages affected.
  • If you make revisions to a document or file, use version numbers instead of dates as they will carry you through without looking outdated.
  • When you get a new employee, it is likely that one of their first jobs will be to get to know your business by exploring your site. This is a valuable opportunity to get ‘fresh eyes’ to click around your site and report back if anything looks amiss. They will value your trust so it is a win-win situation.

If you’re ready for a new website or a website redesign, Trulium can help you with your project. Contact us today if you’re ready for a change: info@trulium.com

To hashtag or not to hashtag

That is the question

It was familiar, it’s still right there on our telephones, trusty and recognizable – “Please enter your date of birth followed by the pound sign ….”

Social Media Marketing DenverNowadays a whole generation will have to translate in their heads “Oh .. by pound sign they mean hashtag”, because for every time you see or use the ‘pound’ sign (#) you will see the same symbol followed by keywords or catchy phrases as hashtags, ubiquitous on social media platforms like twitter, facebook, instagram, google+ and pinterest.

So should you pay attention?

The answer (whether you are still denying their meteoric rise or not) is yes. Their popularity shows no sign of slowing down and even if you weren’t jumping onto a ‘popularity’ bandwagon, they work as an effective tool in marketing. The seemingly fickle # can:

  • help you connect with other vendors in the same arena
  • help you find new customers
  • bring your brand to a wider audience
  • get you marketing exposure
  • give your social media campaign credibility
  • help you keep pace with competitors who are leveraging the #’s reach

Even more food for thought:

  • It’s free
  • It takes time to discover what works best for your brand, so the sooner you start, the sooner you’ll find out what works for you and how much time and effort is worth investing – every product or service provider has a different niche and it would be naive to suggest that everyone would benefit equally.
  • If your sector or brand name are not already popular in the world of #s and their search results, you can ‘claim’ them now and make them work for you. If someone else has a very similar name or is already using hashtags which would fit your campaign, it will be harder to join that established forum, whereas a savvy marketing campaign starting from scratch would look to set up something unique.
  • What works on one platform works on another – not only does this make your hashtag strategy easier, it reinforces your branding and helps pass your message consistently across your social media platforms.

10 Tips on becoming a successful #er

  1. Social Media Marketing DenverDon’t focus so much on the hashtags that you lose the focus of your message. Describe your post or picture and then apply hashtags that are appropriate to that particular post rather than your brand in general. When you have diverse posts the selection will automatically find the right audience. For example, if you sell tiaras and anklets, you may always #jewelry (which has over 25 million posts on instagram so far) but then only use #anklet on specific anklet pictures – don’t have a standard list you always use like #jewelry #anklets #tiaras #everythingelseIsell as viewers who don’t find what they expect are less likely to trust your brand.
  2. Switch it up! If you use the same set of hashtags on every post, you will be reaching the same audience each time. For the people who have already found you, they have the option to ‘follow’ you if they want to see more. Your goal in marketing is to reach new potential customers and impress them enough to be noticed.
  3. Do use your brand – # your business name if possible and you can reinforce that by adding your business name to the post as floating text or in a text bubble.
  4. Don’t be afraid of the #. The limit on instagram is 30 #s but rarely does anyone go anywhere near that limit. If you’re creative, you should be able to get your brand and everything you want to promote with 3-8 hashtags.
  5. Don’t make them too long. #ItsHardForYourAudienceToPayAttentionIfItGetsRidiculous
  6. Social Media Marketing DenverLearn what works for you. Look at the success of your posts and tweak future posts to explore that direction. It isn’t a popularity contest. Success here doesn’t mean the number of ‘likes’. A post with less likes but a solid lead which you can convert to a dialogue is worth more.
  7. Look at how your competitors are leveraging hashtags to give you ideas – don’t copy but instead let that inspire you to find your own social media identity.
  8. Have fun. Humor can be used effectively by almost every business.
  9. If you are a local business reliant on local customers, use your location as a hashtag as your customer base may well be searching to support local business interests.
  10. If you don’t know where to start, look to your SEO keywords as a great launching pad.

You are the expert in your business, if you want to launch an effective social media campaign, let us help you with a plan. Contact us today  info@trulium.com

What is your website missing?

Having a website is a great start but maximizing its potential takes your marketing power to a new level. Remember that it doesn’t matter how perfect the site looks to you, it has to appeal to the readers you are looking to attract. Here we look at some of the common omissions, most of which are super easy to fix.

denver web designCall to Action – you’re reaching your target audience and they like what they see. What is going to make them pick up that phone or click to inquire? A CTA (call to action) encourages immediate contact and initiates that first conversation.  It could be “Sign up for free” or “Start here” or pretty much any short punchy line that makes that mouse click in before they search for another website. If you have a call to action, it should be eye catching and easily visible (near the top of the page or near your best images)

Contact info – it needs to be clear and easy to find. Nobody is going to click all around your site, it’s just too easy to look for someone else who makes it simple.

Testimonials – let your happy customers lead the charge in winning new business. It adds credibility and potential clients can easily relate.

“About Us” – it helps to add a human perspective to the interaction. It’s easier to pick up the phone if you know something about who may answer and why they are the team for you.

denver web designSocial media integration – put the links to all your social media platforms prominently on your site. Increasingly customers ‘follow’ vendors to validate their decision making before choosing a provider.

Appropriate terms – when you become an expert in your field it’s easy to slip into technical jargon and three letter acronyms galore. If your customer base are not experts, they are likely searching for a different set of keywords. Put yourself in the shoes of the person you want to meet and focus on the language they are familiar with.

A gallery to inspire – showcase your product or service with images to stun. You want a ” I must have that now” reaction.

Clear navigation – the simpler the better so that in a few clicks, your visitors know all they need.

A blog – delve deeper into topics and encourage interaction (feel free to leave a comment at the end!)

Analytics – there are tools to help you understand who visits your site, how long they stay looking around, which pages they land on, how they found you … metrics you never even knew existed. The point is  you can learn from the data and tweak your site accordingly.

SEO and local SEO – search engine optimization will get your page ranked higher to give you a better chance of being noticed – that’s the first step to winning new business.

Current data – if your website looks up to date and well maintained, you instill trust in your professionalism.

Branding – Your website should be consistent with your other advertising. Use your logo, your colors, your tagline so that you are memorable.

Responsive design – if you can’t be seen on tablets and mobile phones you are losing traffic, gone are the days when everyone searched online on a desktop.

If you’re looking for help with your website, why not contact us today  info@trulium.com

Great Content: How Do I Even Do It?

The world is always changing. It’s something to keep in mind when doing just about anything. Scientists, doctors, inventors, and experts of all kinds are constantly adjusting to bring out the best in what you’re doing and how you do it.

Content is no different. Google has made a lot of changes (in a short amount of time) to what makes your content worthwhile. One of the better changes has been to make content more reader focused. These days, it’s better to write with your audience in mind, not your keywords (though they definitely shouldn’t be tossed out the window just yet). Google’s friendly spiders are getting better and better at figuring out what you’re actually trying to say and who you’re trying to say it to.

When setting out to write good, effective content, the biggest thing to remember is that you’re writing to real people. With this in mind, your content needs to be focused, clear, and entertaining. You want your content to get your point across while also attracting the right visitors. While keywords alone may not be enough anymore, combining great writing with keyword phrases is a big help. When your main topic is centered on kites, for example, you want to be sure that your audience can see that. From the title to the meta description to the body of your work, there should be no question as to what your content is about.

You’re not limited to one keyword per page. Great content involves using keyword phrases and terms to help get your point across and attract the right searches. Multi-tasking is a huge part of SEO rich content, and the keyword phrases you choose can be utilized on the same pages. There’s no need to waste an entire blog on one keyword anymore! Google is now paying attention to your reputation as well. A site that has proven to be a leader in a certain topic in the past has more potential to rank higher and faster. This means that you’re not just waiting to hit the good content lottery. With hard work, you can capitalize on past successes and keep the ball rolling. Reputation also works in your favor by helping you create buzz in other areas. Word of mouth is far from dead and can definitely help boost your site visits (and thus your ranking).

Be sure to measure your success whenever possible. After all, when you do something right you want to do it again. Keep an eye on your traffic to specific pages, blogs, and content in general and match it all up against each other. What are your strong points? What should you be doing more, and what should you be doing less? Learning these things is essential to becoming an expert in content delivery.

Above all else, good content is content that delivers. Your audience decides what stands out and what stands alone. Make sure your content is audience driven at all times (clear, entertaining, and to the point) and you will see results!

What does SEO have to do with the content on your site?

By this time in your life, you’re probably tired of hearing certain words thrown around when it comes to your website:

Visibility
Engaging
Quality

And then there’s the worst of them all; the dreaded SEO. What is SEO even about and what does it have to do with the content on your site? Well, I’d tell you, but everyone knows that the first rule of SEO club is you don’t talk about SEO club.

That’s only half a joke. ;-P A lot of the practices behind SEO are kept under wraps by the big search engines that you’ll find yourself attempting to cater to. There are, however, some things that they’ve allowed the general public to get a grasp on, and it’s in those tips and tricks that you will find better visibility for your site.

SEO stands for Search Engine Optimization. It deals with the visibility and accessibility of your site (and, therefore, your business) by determining where you will rank on search engines. Though there are countless layers to the SEO world, the biggest layer involves engaging, keyword rich content.

While SEO can seem like some sort of exclusive club (it must be nice up there in the top five results for Google), it isn’t as harrowing as you’ve been led to think. It is, however, absolutely essential and a huge responsibility for your business. Content, from everything written on your site to blogs and all the jazz in-between, is a great way to grow your site’s influence and avoid feeling like you’re being left out of some elite group.

Unfortunately, the politics of SEO may seem very high-school. Your site will rank higher the more relevant and important it proves itself to be with a search engine’s spiders (creepy crawly things that peruse your content to assure you’re worthy of your rank). Content that is to the point, but well written, has the power to attract a broader audience. It’s that broader audience that helps you rise in the ranks.

Updating your site regularly (everyday if possible) keeps you under those lovely SEO Spiders’ radar. They’re a finicky bunch and like frequent activity. Being diligent in updating your site can help them realize their eyes should be on you (and that you should be ranked higher).

Spiders have trouble with photos, as there’s not much code to crawl through. It’s important to label your photos and add an alt description. This gives them something to latch onto, and gives you another boost. There are plenty of other tricks, including using headings in your content and linking to other amazing sites (avoid the terrible ones), and it’s well worth it to learn as much as you can.

So remember to put some personality that will spread throughout your content. The right content will do just that, while encouraging the reader to share. It’s up to you to use SEO to the best of your abilities for your world domination plot (or, of course, to get your site some much needed traffic).

And as always, get at us here at Trulium if you need help getting your SEO in order.

5 Tips to Keep Boosting Your SEO

INTRODUCTION:

Search Engine Optimization is more important than ever to the success of a business but it’s also an easy area to let slip if you aren’t diligent.

Listed below are five, simple tips from Trulium Website Design and SEO to help you keep up your SEO rankings.

Tip #1: Focus on Content

Despite everything else you’ll hear content really is still king and it drives your rankings. Good content means creating readable information, including your targeted keywords, on your best web pages possible. When people go out searching for your specific service or products, you want them to find your pages first and that’s where content comes in. Keeping that in mind, you want to write your content with those targeted search requests at the forefront. That also means optimizing your content for Google (or other search engines) so your pages answer those search requests. That’s how your results show up and are judged on search engine results pages.

An example: Let’s say your keywords are “Denver computer repair shop.” Your content should include that key phrase throughout your web pages and when someone types in a search using that phrase your content should answer that request. Otherwise, customers may not find your website or your business.

Tip #2: Write for Your Audience

Writing for your audience means writing naturally. How do you do this? Write in a conversational tone of voice and use your keywords and phrases when appropriate. Don’t try to sprinkle in keywords just for rankings. It doesn’t work and it can backfire. Some examples include Panda, which can detect low-quality and duplicate content and Google’s Hummingbird algorithm, which ranks your content for its understanding level and use of natural language within the context of queries.

Your better bet is to determine the kinds of phrases that get you and your business found and then create content for yourself based on those insights. Don’t be afraid to ask your current customers how they found either. This, too, is valuable information when it comes to honing in on keywords to help you.

Tip #3: Know Who Your Audiences Are

This may seem obvious but sometimes it’s the simplest things that make the biggest difference. Do you know your customers’ profiles and what they are looking for and when they are looking as they type in website queries?

Compile a list of keywords and also keep in mind when potential customers will use them to find you. Some keywords may come up when they find you initially; other phrases may come up more often as they are in the decision-making process.

You might want to look at each of your pages and determine which keywords and phrases are most applicable, again bearing in mind those search requests and queries ahead of time. Also, don’t forget about long-tail key phrases as you develop and write your content.

Tip #4: Optimize Across Your Website

When optimizing content on your website remember to use natural language, synonyms, and varying word lengths and orders. Also, don’t forget to include your keywords in the following places:

• Title tag

• Page URL

• Headlines and sub-headlines (H1 & H2 tags)

• Call-to-action links (hyperlinks)

• Meta description

Tip #5: Use Quality Links Within Your Content

Use good links within the body of your content. (Be sure to test them, too.).  Here’s another benefit to good links. If you produce good, valuable content for yourself, the more likely it is someone else will link back to you. Don’t be afraid to mention statistics and articles that support your ideas and include your social media links, too.

Remember to grow and network as you produce new content. Get the word out about yourself and your business.


CONCLUSION:

The bottom line is to focus on your readers and audiences. Good content, images, and links will always rule the day and ultimately help your SEO and business grow.

For more information, contact us today