Customer Testimonial Sources

We all know how important it is to showcase testimonials on a website. It’s certainly worth checking out what others have said about a business to reinforce the decision to try out their product or service. Here, we look at the sources which can be used to generate testimonials on a site, there may be an opportunity to showcase customer feedback which is currently overlooked or underutilized.

testimonial sources blog

Old fashioned ‘thank you’ notes

When you receive a ‘thank you’ by mail it’s not as easy as cutting and pasting to capture the text – or is it? Actually, this kind of customer feedback can come across as the most genuine as its unique handwriting and choice of note set it apart from the more common online text – we all rely on technology for just about everything. Take a picture of the card and share it to social media or copy the text to the website as a testimonial. It will stand out precisely because it is not ‘run of the mill’.
thank you

Feedback from colleagues

When you get great feedback from another professional who interfaces with your team or uses your product, that is just as valid and valuable. For instance, if your cake supplier is happy that you’re always flexible and easy to arrange logistics with, the implication is that your team will bring that professionalism to their interactions too.

Social media comments

If you post to social media and get a great reaction, those comments can be recorded and reused. Better still, everyone else who sees that post will also likely pick up on the positive feedback.

Emails

Similar to the ‘thank you’ notes above but perhaps more common nowadays, emails are a treasure trove of feedback – good and bad. The good ones can help build data for reviews and the feedback which is negative should be addressed as soon as possible.

Video testimonials

Don’t shy away from getting feedback which can be shown as a compilation or featured video. Especially if there is already videography at an event. An example would be a skydive which is being filmed. When back on the ground it would be easy to ask “how was your experience today with this company?” Clever editing would mean no compromise to the skydiver’s keepsake and some great footage promoting the firm.

Quotes

When a customer says something fantastic to you directly, ask if you can quote them. Hopefully, the answer will be “yes” but even if the answer is “no”, nothing ventured, nothing gained!
social media campaign blog
When the testimonials are used, it’s easy to state the source, so look around and make sure your customer feedback is being leveraged. If you are looking for creative internet marketing ideas, contact us today. We can help integrate your reviews into your online presence so that more people see them.

 

15 SEO Acronyms explained

When you enter the world of Search Engine Optimization (SEO), there are many terms which get reduced to acronyms so commonly that it can be rare to hear the full version. This can make for awkward or plain confusing conversations where meanings can be ambiguous or totally misunderstood. Fear not! Here is our guide to 15 common acronyms which will help cut through the jargon and level the playing field when you are talking about your website, your rankings and the wonderful world of SEO TLAs (three letter acronyms!).

 

  1. SEO – Search Engine Optimization – the art of maximizing a website’s chances to rank high in searches
  2. SEO Acronyms SERP – Search engine results page – when you have entered a search string, the SERP is presented back to your screen. As a general rule, the higher up the page your listing appears, the more chance you have of being noticed and clicked on
  3. ROI – Return on Investment – The amount of money or another benefit that you expect to receive after investing
  4. PPC – Pay per click. You’ve probably noticed ads appearing at the top of search engine results pages, you can pay to promote your site to gain higher visibility and will be charged per click. You can limit your financial exposure by setting a budget.
  5. CPC – Cost Per Click –  when you are using a Pay per Click campaign, the cost per click indicates the cost to you when the ad is selected
  6. URL – Uniform Resource LocationThe unique address of a web page eg http://www.trulium.com
  7. HTML – HyperText Markup Languagethe language used to code how a website should look and how to format it. eg  bold  text can be coded as <strong>bold</strong>
  8.  CSS – Cascading Style Sheets Sets of code which allow the developer to choose a ‘look and feel’ for a site. eg. All headings within a page should be a certain font, specific size and a fixed color.
  9. CMS – Content Management System – A software application that allows management of digital data, most commonly on the web. The interface facilitates many actions – Upload, create, edit, delete, link, display ….. The most popular example of a CMS currently is WordPress.
  10. WYSIWYG – literally – What You See Is What You Get, so if you see text underlined, it will print underlined, if you see italics, it will print italics.
  11. SEM – Search Engine Marketing – online marketing to promote websites to improve their rank in searches, usually through paid advertising campaigns
  12. CTR – Click Through Rate – This statistic is measured as a percentage and shows the number of clicks which resulted from the site being presented on a results page. This can be misleadingly optimistic is the sample size is very small so a CTR of 50% sounds great but could mean 1 person clicked because the site was only found twice.
  13. SEO Acronyms SMM  – Social media marketing – marketing your products or services through other platforms like facebook, pinterest, instagram, google plus.
  14. KPIs – Key Performance Indicators – statistics which can measure performance of a business and then can be leveraged as a marketing tool eg. 78% of all calls to the helpdesk are answered within 3 minutes.
  15. UGC – User Generated Content – often the most valuable data on your site, this material (pictures, testimonials, feedback) is contributed by users of your product or service and can help potential clients relate to your brand more directly.

You are the expert in your business, if you want to put some TLC into your SEO, let us help you with a plan. Contact us today  info@trulium.com

How to get customer testimonials

Almost every product or service is in a competitive market. Testimonials reinforce your brand and if you receive positive feedback, it’s vital you leverage those reviews to:

  • remind existing customers that it’s worth staying with you and not get itchy feet
  • win new business

Potential clients are looking for more than the price tag, if you can instill confidence and bring a personal connection, that visitor clicking on your site is more likely to become a customer (or at least engage and start a dialogue which gives you the chance to get contact details and follow up).

Before planning how to display your reviews, you have to get the feedback. Here are some hints and tips for getting good testimonials:

  • testimonials blog1Ask open-ended questions like “What was the best aspect of the service you received?”
  • Invite feedback in the form of a survey. This is made easier if you naturally have a follow up communication with your client after the product or service has been delivered. For instance if you are inviting registration of a product or are sending shipments at regular intervals.
  • Gather the information you need so you will be able to use it later. Testimonials listed as coming from Joe in Smalltown, USA may seem ‘cold’ or worse – maybe even made up.  A picture automatically personalizes the review and sparks a connection with the reader –  especially if they are shown with your product or using your service. This adds credibility and is naturally a more eye catching section of your site for a reader to focus on.
  • testimonials blog2Don’t be shy to ask for feedback. This is much more than an exercise to elicit reviews. Feedback – good and bad – will help you grow your business and develop as your customers change. Any criticism or ideas for improvement are arguably the most important feedback you will get. Making it just as easy for customers to give suggestions or report problems gives  you a chance to  rectify promptly,  maintain a good reputation and retain business.
  • Make it easy. If you are asking for a response via mail then include a stamped, pre- addressed envelope. If you are able to ask online, it’s just a click away. Be sure to mention there are only a few questions or that it will take no more than a few minutes time.
  • Showcase existing testimonials and invite feedback. Use your social media accounts to promote reviews and engage customers.
  • Positive stories from colleagues are just as important. If you have a network of professionals, their feedback and quotes are also powerful in strengthening your reputation and business appeal.
  • If you can get a video testimonial or can create a montage of reviews into one video clip, you will have a powerful marketing tool. This can be shared to social media and can feature prominently on your website. If it’s worthy of your home page, that’s where it should be. It can be duplicated inside a ‘testimonials’ tab although traffic to that page may be significantly less. Don’t make it too long and make sure the start sums up your message and keeps the viewer interested. A soundtrack and captions will make it look more professional. Make the link easy to share.
  • If you get a ‘thank you’ the old fashioned way, you can still share the text or share a nice gesture.  Post a picture of the bunch of flowers you receive as thanks to your social media accounts.
  • Show a diverse group of reviewers. You’re more likely to spark a connection with a reader if they identify with someone similar to themselves.

“When you display a testimonial, make sure it looks the part. Use design tools to make it catchy and distinct.”

 

If you’re looking for help fine tuning your website, why not contact us today  info@trulium.com

7 Ways to Repurpose Content

It can be a hard feat to give up on amazing content. You’ve come up with the ideas, you’ve researched all you could to be able to bring that content to life with the potential to fulfill, and you’ve taken the time to find photos, fact check, and make sure it’s ready. Then you bring your content into the world with all the bells and whistles, giving it love and attention and (hopefully) showing it to all the right people. Now that your content has been created and published, what do you do to make sure it lives a fulfilling life?

Here are seven ways to repurpose (and, in the same breath, nourish) content:

1. Use your content in emails, newsletters, etc
If you have subscribers to a newsletter, it never hurts to use parts of your old blog as a ‘Daily Tip’ or a ‘Reminder’. This way you can stretch the life of your content by splitting it up and serving it to your readers over the course of a few emails.

2. Get creative with quotes
Utilizing photo-editing software can turn posts into art. Instead of posting about your baby once and then letting it go, you can attach quotes from your blogs to relevant stock photos and use them as filler.

3. Use each number of your list blog as a single piece of content
This one is similar to the first tip, except you’re using a single tip and expanding on it. For list blogs, make a blog per tip until exhausted. If you have a blog listing 10 Brilliant Ways to Turn a Craft into Cash, that’s ten extra blogs that you can expand on. Be sure to let some time pass between each blog to assure the topic doesn’t go stale from overuse.

4. Everyone’s favorite: INFOGRAPHICS
Infographics are perfect for repurposing content. Break your points up and make a fun (and unique) infographic to lure the more visual in your audience.

5. Do a ‘Blog of the Month’
On the homepage of your site, save some space to have a blog of the month feature. Set older blogs to automatically cycle through this section to continue to give your blogs a huge spotlight.

6. Post your blog on LinkedIn
Now that LinkedIn allows users to create content, you can take a blog that may not be doing well on your site and upload it there. LinkedIn posts see a lot more traffic than your site may see, and you’ll get the added bonus of people sharing and discussing your blog (you can also link back to the original to boost visibility to your site).

7. Hey, guys, it’s the anniversary of my amazing content!
Your content is having a birthday. Be a doting parent and be sure to remind people that, a year ago, your content was born and exposed to the world, and that most (if not all) of it still applies.

Of course, it’s important to know when it’s time to lay a good piece of content to rest. Just remember that, with the right tactics, your content is immortal. If you spread it out enough, you can come back to the same content again and again and reach a newer audience each time!

 

Great Content: How Do I Even Do It?

The world is always changing. It’s something to keep in mind when doing just about anything. Scientists, doctors, inventors, and experts of all kinds are constantly adjusting to bring out the best in what you’re doing and how you do it.

Content is no different. Google has made a lot of changes (in a short amount of time) to what makes your content worthwhile. One of the better changes has been to make content more reader focused. These days, it’s better to write with your audience in mind, not your keywords (though they definitely shouldn’t be tossed out the window just yet). Google’s friendly spiders are getting better and better at figuring out what you’re actually trying to say and who you’re trying to say it to.

When setting out to write good, effective content, the biggest thing to remember is that you’re writing to real people. With this in mind, your content needs to be focused, clear, and entertaining. You want your content to get your point across while also attracting the right visitors. While keywords alone may not be enough anymore, combining great writing with keyword phrases is a big help. When your main topic is centered on kites, for example, you want to be sure that your audience can see that. From the title to the meta description to the body of your work, there should be no question as to what your content is about.

You’re not limited to one keyword per page. Great content involves using keyword phrases and terms to help get your point across and attract the right searches. Multi-tasking is a huge part of SEO rich content, and the keyword phrases you choose can be utilized on the same pages. There’s no need to waste an entire blog on one keyword anymore! Google is now paying attention to your reputation as well. A site that has proven to be a leader in a certain topic in the past has more potential to rank higher and faster. This means that you’re not just waiting to hit the good content lottery. With hard work, you can capitalize on past successes and keep the ball rolling. Reputation also works in your favor by helping you create buzz in other areas. Word of mouth is far from dead and can definitely help boost your site visits (and thus your ranking).

Be sure to measure your success whenever possible. After all, when you do something right you want to do it again. Keep an eye on your traffic to specific pages, blogs, and content in general and match it all up against each other. What are your strong points? What should you be doing more, and what should you be doing less? Learning these things is essential to becoming an expert in content delivery.

Above all else, good content is content that delivers. Your audience decides what stands out and what stands alone. Make sure your content is audience driven at all times (clear, entertaining, and to the point) and you will see results!

Is Blogging Right for My Business Website?

Here’s a question we get asked a lot here at Trulium Website Design & SEO: Is blogging right for my business website?

In our opinion, it can be a great way to build your voice on the web. It also can help you develop your e-commerce and internet marketing goals, but it takes some thought, planning, and commitment, too.

Before you launch one here are questions and answers to consider:

1. Who is your audience? Who would you be writing for — a B2B or B2C audience?

2. What would be your topics and list of keywords to emphasize?

3. Can you commitment to the writing and upkeep?

We have our own blog and help others with them, and we read a lot of them out there. One of the biggest advantages we see to having one is the ability to create a unique voice within your community. It helps people get to know you.

You can use a business blog to generate fresh content for your social media and website regularly. That’s also great for your Search Engine Optimization.

Those are all helpful, but here’s a big downside to consider. Do you have the time to commit to it? A content gap is not a good thing and oftentimes small firms fall into this trap. In that case it’s better to hire someone to help you.

Our biggest recommendation is that you consider all these elements before you launch one, and be ready to keep it up or hire some help to make it successful.

5 Tips to Generate Leads from Your Business Blog

Blogging for your business website can be a very useful tool for generating leads. According to one recent Benchmark Email report, for example, companies that blog 6 to 8 times per month can double their lead volume. When you consider it that’s a lot of potential new business. It makes the effort worth it.

Trulium strongly suggests you blog regularly. at least once a week, as part of your overall business marketing strategy. However, if you are like many companies out there, especially a small business, you might not know where to begin or have the time set aside or resources to do it. That’s why we’ve compiled this handy list of “5 Tips to Generate Leads from Your Blog” to help you get started and cut to the chase.

Tip #1: Make your blog an extension of your website and business.

Begin by selecting where you’ll host your blog (there are a number of options out there) but whatever you choose, make sure your design has a consistent feel, look, content and voice that matches your business website and style. If you look at our Trulium webpages and Trulium blog side by side, for example, you’ll notice the same logo, color schemes, and a similar voice and motif working throughout both of them.

This is important because it establishes a sense of marketing branding for your business and it will help to establish your credibility with your current and potential customers.

Tip #2: Blog regularly. Create a schedule and stick to it.

Consistency, consistency, consistency: We can’t stress this component enough. Human beings are creatures of habit, and here’s the big upside to that point. Usually the more we do something and practice it, the better we get at doing it. Just like getting more fit with a regular exercise routine, if you blog consistently you’ll get stronger and stronger at doing it. Plus, there’s another big pay-off. You will be creating great new content for your website and are likely to attract more followers, customers, and potential business.

Tip #3: Create links to content, services, and social media pages.

OK, you’ve got blog posts written and posted, and you have regular readers and subscribers to your blog. Now what?

Don’t forget to include links within your blog posts. Just like your regular website pages, your blog posts are great real estate to tell customers about what you do, and not just about the main topic you’re discussing within your post but secondary topics, too. This includes links to your services and products, upcoming promotions, links to your social media pages, and links to other website references and articles. Also remember this: It’s a balancing act. You want to share information but not in a way that’s heavy handed or hard sales. Readers today get hit with a lot of information from everywhere. Be sure to include those links in a way that’s helpful and makes sense.

Tip #4: Build great landing pages and clear calls-to-action.

After someone reads your blog post, what should come next? The answer is a strong landing page and a clear call-to-action. This gives your reader or potential customer somewhere to go if he or she wants to learn more about you and your business. From a business owner’s perspective, it gives you a signal or way to help that person, by giving them more information about what you do or products you can provide.

Tip #5: Focus on your customers and build trust.

Think about this step from your customer’s perspective. What would help him understand your business, products, and services better? What helpful information can you share with him that also demonstrates how unique and valuable your business offerings are? The answer is providing your readers with solid content and explanations that support all those objectives.

Remember that phrase, “Rome wasn’t built in a day”? The same is true for building customer trust and nurturing leads. Sure, it takes some thought, planning, and patience, but ultimately it’s worth it.

Don’t be afraid to offer advice, incentives, and answers to build your credibility as an expert. Word of mouth and viral marketing (about well you treat your current and potential customers) goes a long way. Your blog can be a great showcase for this information.