Blogging for your business website can be a very useful tool for generating leads. According to one recent Benchmark Email report, for example, companies that blog 6 to 8 times per month can double their lead volume. When you consider it that’s a lot of potential new business. It makes the effort worth it.
Trulium strongly suggests you blog regularly. at least once a week, as part of your overall business marketing strategy. However, if you are like many companies out there, especially a small business, you might not know where to begin or have the time set aside or resources to do it. That’s why we’ve compiled this handy list of “5 Tips to Generate Leads from Your Blog” to help you get started and cut to the chase.
Tip #1: Make your blog an extension of your website and business.
Begin by selecting where you’ll host your blog (there are a number of options out there) but whatever you choose, make sure your design has a consistent feel, look, content and voice that matches your business website and style. If you look at our Trulium webpages and Trulium blog side by side, for example, you’ll notice the same logo, color schemes, and a similar voice and motif working throughout both of them.
This is important because it establishes a sense of marketing branding for your business and it will help to establish your credibility with your current and potential customers.
Tip #2: Blog regularly. Create a schedule and stick to it.
Consistency, consistency, consistency: We can’t stress this component enough. Human beings are creatures of habit, and here’s the big upside to that point. Usually the more we do something and practice it, the better we get at doing it. Just like getting more fit with a regular exercise routine, if you blog consistently you’ll get stronger and stronger at doing it. Plus, there’s another big pay-off. You will be creating great new content for your website and are likely to attract more followers, customers, and potential business.
Tip #3: Create links to content, services, and social media pages.
OK, you’ve got blog posts written and posted, and you have regular readers and subscribers to your blog. Now what?
Don’t forget to include links within your blog posts. Just like your regular website pages, your blog posts are great real estate to tell customers about what you do, and not just about the main topic you’re discussing within your post but secondary topics, too. This includes links to your services and products, upcoming promotions, links to your social media pages, and links to other website references and articles. Also remember this: It’s a balancing act. You want to share information but not in a way that’s heavy handed or hard sales. Readers today get hit with a lot of information from everywhere. Be sure to include those links in a way that’s helpful and makes sense.
Tip #4: Build great landing pages and clear calls-to-action.
After someone reads your blog post, what should come next? The answer is a strong landing page and a clear call-to-action. This gives your reader or potential customer somewhere to go if he or she wants to learn more about you and your business. From a business owner’s perspective, it gives you a signal or way to help that person, by giving them more information about what you do or products you can provide.
Tip #5: Focus on your customers and build trust.
Think about this step from your customer’s perspective. What would help him understand your business, products, and services better? What helpful information can you share with him that also demonstrates how unique and valuable your business offerings are? The answer is providing your readers with solid content and explanations that support all those objectives.
Remember that phrase, “Rome wasn’t built in a day”? The same is true for building customer trust and nurturing leads. Sure, it takes some thought, planning, and patience, but ultimately it’s worth it.
Don’t be afraid to offer advice, incentives, and answers to build your credibility as an expert. Word of mouth and viral marketing (about well you treat your current and potential customers) goes a long way. Your blog can be a great showcase for this information.