If you are looking to launch a social media campaign, the last thing you want to hear is that a bad campaign may be worse than no campaign but once you see the potentials negatives, they’re easy(ish) to avoid. Going into a campaign it’s easy to underestimate the requirements:
- The time it takes to post (or schedule)
- Imagination to make your posts unique
- Time to engage with people who leave comments
- Choosing the right platform(s)
Having said that, the biggest plus points to starting a social media campaign:
- it’s free
- it’s easy to see which posts are received well
- you can learn as you go – at least having a presence is a start
DO take the time to find out which days of the week and which time of day work best for your audience – using analytics will help you get those ‘likes’ instead of posting to no response.
DO engage visitors who take the time to comment on your post. Starting a dialogue will reinforce your connection and could lead to valuable feedback or a new client. This must be done in a timely manner – no checking the account weekly!
DO be unique – take your best images or slogans and brands. Post them in a way that is consistent with your business image but put a social twist on them to make them interesting and engaging within a split second. The same content that viewers search for on your site probably won’t work.
DO be colorful and quirky – boring just doesn’t get shared or remembered.
DO encourage people to share your posts and visit your feed – actively foster excitement via a contest or a ‘live’ upcoming event. Maybe they are entered into a competition if they share your post and add a comment. That’s a great way to leverage their social media network to spread the word about your great product or service.
DO stick at it – it’s worth the time because it does create leads and raises awareness of your brand. It looks professional and can be a huge asset to your company (not a burden).
DO seek professional help if you can’t take it on yourself. (OK – it’s then no longer free but hopefully worth the investment)
DO consider paid advertising on your chosen platform is you find you are reaching leads and generating business.
DO walk before you can run. Take on one campaign at a time and learn how best to leverage it. Starting across every platform you can think of will be overwhelming.
DO ask for feedback from colleagues and friends.
DO ask those same colleagues and friends to ‘follow’ you and help share your posts.
DO have a plan and think ahead. It’s no good thinking about a Holiday campaign mid -December. Plan ahead and if you are scheduling posts weeks in advance, pay attention to special dates coming up that you want to mark in a significant manner.
DO re-post a picture or text if it is truly awesome – just not too soon.
DO connect your social media profiles to your website so that if a potential client wants to find out more, they know where to go.
DO change your social media account to a business account if it is for your business – separate your personal accounts from your corporate ones.
DO make your social media easy to reach – display your social media logos with links on your website.