10 Tips for Business Blogging

A business blog can be a great tool to generate new content, keep traffic coming to your website, and boost your Search Engine Optimization. Here are 10 tips we suggest to succeed at business blogging.

  • Start with identifying keywords for business and your audience/customer base you want to attract.
  • Decide which app you’ll use to host your blog. Then set it up with your website. (We, at Trulium, can help.)
  • Generate a list of relevant topics. Your writing voice should be more casual and less marketing heavy. Remember: This is a GREAT chance to educate the public about what your business does and the services you offer.
  • Set goals that you want to achieve with your blog. Is it your goal to inform people about what you do or about your new products? Is it to generate more traffic or content to your website? Or is it to bring more sales to your business? All of these aims are possible with a blog.
  • Set up and maintain a schedule for blog posts. Be sure to check it regularly and be ready to answer questions and generate discussions around topics.
  • Designate a team to help you with your blog, especially if you are busy running other aspects of your business. (Again, this is where we, at Trulium, can help.)
  • Mix up ideas and topics on your blog. Examples: Current sales or promotions; discussions that affect your industry; customer success stories; idea lists; news topics; employee or company highlights; answers to common customer questions; top 10 lists; etc.
  • Include artwork, photos, statistics, and graphics often when you can. It helps people relate to your topics and what you do.
  • Set up analytics and track for lead generation from topics.
  • Create a sense of community and keep going with it. It can take time to get rolling, but once a blog takes off, it can provide your company with a great source for new marketing and fresh ideas.

Got a question or idea you want to discuss? Feel free to reply to this blog or contact us at Trulium.

Changes Coming to Facebook, March 2013

This post comes from the interesting category of, “Things about social media that make you say, ‘Hmmm …’ .”

On March 7, Facebook announced it will change how users view “Newsfeeds” and other options on the popular social media site. Among the shifts you should expect to see in the coming months:

  • More visual content. The display of pictures will be larger and will dominate your your pages. Cyber-land experts are suggesting you begin supplementing your text now with more pictures to be ready.
  • Pictures of people along with their “likes.” When people like your posts or content, you’ll also be seeing their pictures along with their names, not just that they “liked” your posts.
  • Display of tool bars to be more “newspaper-like.” The display of options and tools on the screen will shift, too. Facebook developers are doing this because they want the layout to appear more newspaper-like. (This is a curious change given that the digital world has severely impacted traditional newspaper, but perhaps there was something to that paradigm after all.)
  • More mobile-friendly to promote Facebook ads. The app itself will be more “mobile friendly” for your iPad or SmartPhones. The California-based social media giant is doing this so it can promote its paid ads more easily and prominently in those formats, too.
  • Friend groupings, especially around “likes.” Last, but not least, you will be able to see groupings of your friends who like certain content, and group them yourself. Again, cyber-land experts speculate that Facebook is doing this in an attempt to compete with similar features on Google+ (specifically the “Circles” option in Google+).

 

What do you think of these changes? Do you like them or not like them? Are you ready for them? We welcome your feedback and we’ll will keep you posted as we learn more.

— Donna Lucker and the Trulium team

 

Using Feedback to Improve Your Website & Business

If you want to improve your business (Who doesn’t?), it helps to listen to what your customers are saying about you.  Here are some suggestions from Trulium.com on how to use feedback to improve your website and online marketing strategies.

  1. Make it easy for your customers to contact you and then keep an open mind.  This can come in the form of “Contact Us” section on your webpage or an email link. Be sure to check the data you receive regularly and then use it to propel your company forward.
  2. Be willing to take the good, the bad, or even the ugly, and act on it.  In today’s viral social media environment customers can sing your praises or send you a loud boo pretty fast. That’s why it’s important to take constructive feedback and fix things that are wrong quickly. Likewise, it’s also great to be able to show how your business is thriving by sharing happy customer comments.
  3. Walk in your customers’ shoes.  This is especially important when it comes to viewing your web pages. Just by using Google Analytics, for example, you can get an idea of which pages your customers visit the most.  As for the pages that don’t make the cut, think about reworking them, deleting them or replacing them with better content your customers will want.
  4. Use web-based or online surveys to solicit feedback, and then put your money where your mouth is. You can survey customers, for example, on your business’ specific products and features, and then use that information to make those items even better. Make sure you are transparent so customers see that you care about their feedback and are using it.
  5. Utilize your social media. One of the best ways to get feedback is to simply ask directly, and social media is a great place to do that. Be willing to pose questions to your customers on social media, listen to your customers’ ideas, join in on the conversations, and use those ideas to grow your business.

3 Tips for Making Your Company’s Social Media Better

You may be noticing more and more companies these days utilizing social media to promote their businesses. Social media is a great for accomplishing this aim as long as you are clear about your focus.

Here are three tips for making the most of your company’s social media:

  • Make sure you create individual pages for your business versus your personal accounts. It’s best to have a professional identity and branding for your business that’s separate.
  • Look at your goals and then use each social media platform for that specific purpose. Some examples: LinkedIn can be used to connect you with others in your profession and establish your credibility as an expert. Twitter can be used to promote quick company news items, and Facebook is great for creating new content and links that can go back to your website.
  • Establish a schedule for posting items and be ready for feedback. If you post too much about your company, too often, people may start to tune you out or you may lose social media followers. You want to establish a regular presence but not overwhelm people. Be sure to mix up your content with fresh, fun items.

Have a great week ahead!

Curtis & the Trulium team

Making Google Analytics Work for Your Website

Ever started a diet but not tracked your calories? If so, you probably found out fast it was harder to lose weight without knowing that information. Using Google Analytics to bolster your company’s website and potential is a similar process. Google Analytics is a valuable tool that can give you many useful metrics such as:

  • the number of unique visitors to your pages;
  • where your visitors are coming from;
  • web browsers used by your visitors; and
  • keywords used to find you.

Like our dieting analogy, knowledge from those metrics is powerful. You can use metrics to make adjustments to your pages, your Search Engine Optimization strategy, or your website in general to make it more appealing to your current and potential customers.

“Need another reason to consider using Google Analytics? How about for tracking e-commerce? According to InternetRetailer.com, e-retail spending is expected to increase by 62% by 2016.”

We, at Trulium, are here to help you make the most of your Google Analytics reports.

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SEO or Social Media: Which will work best for your website?

Here’s a question we get asked a lot at Trulium: Which tool is better for helping your website and your business grow — using Search Engine Optimization or Social Media tools?

In an ideal world it’s best to utilize both strategies to create new content and draw new customers to your site, but the answer also depends on the needs of your particular website.

Is your website already content rich? Do you add new content to it on a regular basis? Or is it more stagnant? In most cases traditional SEO methods are the first step and then adding Social Media adds even more value. A Social Media package can help you grow your content, help you with keyword richness and density, and bring in more inbound links, especially if your content tends to remain static.

The best way to find out what will work for you, however, is to call us. We can give you a detailed analysis and then make specific recommendations to help.