Is WordPress good for SEO?

WordPress is a hot topic and the most popular CMS (content management system) out there. To say it is good for SEO can be a little misleading, in truth it offers the capability for fantastic SEO but it takes skill to find not only a workable solution for your business, but the right one. Easy to use and free to install, WordPress offers literally thousands of plug-ins to help you customize your site with endless possibilities. Its growing popularity drives new updates and assures a reliable platform. Setting up the site initially may seem daunting, but in fact that is only the start of the challenge. SEO is a moving target, where the rules of the game constantly change. Every time your site is updated with a new plugin or new content, your rankings could change, the site loading speed could increase – or worse! It’s therefore critical to conduct regular SEO audits to make sure you’re where you want to be.

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What sets WordPress apart?

WordPress has several SEO plugin options to take much of the legwork out of basic SEO. Choosing which one is right for you depends on the compatibility with your existing site, the level of support you need (initially and down the line) and any future development you have in mind.

WordPress generates a friendly, intuitive URL structure by handling the creation of each URL via its permalink feature. That means by cleverly and inventively titling your pages, you’ll end up with the perfect URL with the keywords you’re trying to highlight. Keywords in the URL are a ranking factor so thinking ahead rewards you with higher ranking on searches for your keywords as well as easy to remember URLs (instead of some kind of ?pageid=1234)

Originally developed as a blogging platform, new content published through WordPress can also be quickly created and easily published. Once you find a format and naming standard that works for you, building the site follows organically. With millions of WordPress sites around, search engines easily crawl them and are able to index and rank the content.

With a massive community using and contributing to the gallery of plugins and WordPress tools, chances are that if you have a niche, someone has already been working on whatever solution you are looking for – it’s a matter of honing in and finding the best fit for you. Look to popular plugins first as they have been tested widely and are popular for a reason!

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Is WordPress right for you? Well, more and more people are switching to WordPress daily and it has great momentum, with no sign of slowing down.

When your business isn’t SEO there are literally millions of options and it can be overwhelming when your competitors seem to be able to achieve a higher visibility no matter what you try. The good news is that professionals who do understand SEO make it their business to keep up to date with the latest releases and industry best practice. At Trulium, we learn who you are, what you do and about your services and products – then we can tailor a solution to you. A generic ‘one size fits all’ solution may technically give you a presence but to be unique and reach the clients you want to, you need more than a good product to sell – you need a site with great content that has the SEO behind it to get you noticed.

Contact us today  info@trulium.com to start improving your SEO and attracting new clients.

 

How Google’s New Ranking System Affects You

 

Google has trouble making up its’ mind. One day you’re perfectly happy stuffing keywords, the next you’re blacklisted for it. Another day you’re waltzing around perfectly fine with HTTP, and then they inform you that you’ll need to switch to an HTTPS encryption. These changes may seem random and (to some) annoying, but they’re actually good news for you.

It’s proof that Google is dedicated to being customer driven, and you should be, too.

Google’s newest update involves your url. Sites that are secure (using HTTPS instead of HTTP) will get a slight boost on the search engine’s radar. SEO spiders are now looking at this more favorably, though it apparently isn’t the end all just yet. For now, content is still the undeniable king in the world of SEO, and that’s how the story goes as far as anyone who doesn’t work for Google knows.

With all the noise made about the Heartbleed Bug, it’s no wonder. It’s actually a move in the right direction, especially considering the very delicate nature between internet providers and internet users right now. Having a secure site would give you credibility, and sites with credibility rank higher for Google. They want to make sure they’re represented by safe, quality sites at all times.

It’s pretty simple to start a website with HTTPS encryption from scratch, as outlines by Google in numerous videos (their Youtube channel is very informative). Encrypting your current website is only a little bit harder, but definitely worth the time. You can learn whether your site needs HTTPS encryption by going here.

According to Google, redirecting your webpages should be just fine. As this is a new process, we’ll probably see whether or not this is true in some time, but for now it’s probably a good process to make sure all your urls are HTTPS encrypted.

Though Google has given people easy ways to switch over, some have had problems with the process. If you’re tech savvy you probably already have an easy way to implement this switch. For those without the same technical skills, it’s best to let a professional handle the transfer. Your ranking will take a dive if your URL’s are messy and lead to nowhere.

A big thing to note, however, is that there’s no telling when Google will decide to move this new ranking signal up in importance. Making the change is definitely beneficial, recommended, and important. As Google continues to change, one can only imagine that your visibility and quality will rise with it. This new change only highlights major factors in your site and what consumers are actually paying attention to (as Google seems to be informed when it comes to what consumers want and how to give it to them).

The Conversion Maturity Model & Optimizing Your Website

But have you ever stopped to think about how that process happens and how well your own company is doing today? That’s what the Conversion Maturity Model is all about — it defines that journey and shows how a company matures, acquires leads and becomes more profitable.

In a recent article for Website Magazine, author Tim Ash, explained the process of Conversion Rate Optimization in useful detail. He used the metaphor of how with humans develop, comparing it to how businesses mature, too. First, “infants must first learn to flop before they can crawl, crawl before they can walk, and walk before they can run. ”

You get the picture because here’s the catch, the same idea applies to Conversion Maturity Model. Your company’s optimization also will begin with a crawl, learn to walk, and eventually sprint. Expecting anything otherwise is unrealistic but that doesn’t mean you should get pessimistic or give it up if you’re still at the crawling stage. After all, we all need to start somewhere and there’s always room for growth no matter what stage your company is experiencing. With hard work, focus and dedication you can change all that and keep growing.

Here’s a look at the Conversion Maturity Model and a few of the characteristics associated with each stage.

Stage 1, Un-Optimized

  • There are no full-time formal positions devoted to CRO
  • Employees have no training of any kind in CRO
  • Sites are mostly static content
  • Web analytics does not cover all web properties & campaigns

Stage 2, Basic Optimization

  • Some full-time non-management positions are devoted to CRO within certain departments
  • A few additional employees have some informal training in CRO
  • Sites are mostly in commercial content management system
  • No qualitative or quantitative diagnostic tools are used company-wide

Stage 3, Intermediate Optimization

  • There is a formal CRO team with full-time positions and a manager within a specific department (not strategic)
  • CRO team members have periodic formal training in CRO and are given the opportunity to get additional informal training
  • Marketing focus is on profitable traffic acquisition and conversion
  • All websites are in commercial CMS

Stage 4, Advanced Optimization

  • There is a formal stand-alone CRO team with full-time positions and a manager which reports to the CMO (or higher) and sets strategic CRO priorities company-wide via a formal intake process
  • CRO team members have regular formal training in CRO
  • Marketing focus is on increasing profits over the lifetime of the customer
  • All websites are in commercial CMS and integrated with marketing automation and traffic acquisition

Ash also argues that awareness and practice is the key, such as learning to develop and executive your marketing and web strategies.

Want to find out more about where you and your business fit in the CRO spectrum? Contact us today for a FREE web assessment!

Why Your Website Needs A Responsive Design Now

Carapace Homes, one of Trulium’s Responsive Design case studies

Do you want your customers to find you whenever they’re on the go? At Trulium, a Denver-based SEO and design firm, we certainly do and we believe you probably do, too. That’s the beauty of Responsive Design.

The process involves crafting a site so it can be viewed on multiple devices — whether readers are viewing your site using a computer, mobile phone, or mobile tablet. The name comes from the fact that the site will respond to the screen size of the device you are on, whether it’s a desktop monitor, a tablet, or a mobile phone, and it adjusts accordingly.

In today’s busy world, where more people than ever are using mobile phones, tablets, and devices, here are good stats to consider:

  • 90% of American adults have a cell phone.
  • 58% of American adults have a smartphone.
  • 32% of American adults own an e-reader.
  • 42% of American adults own a tablet computer.

(Statistics from the PewResearch Internet Project, January 2014).

In our opinion it’s these kinds of numbers that make it crucial for boosting e-commerce and keeping your business on the map. The process requires careful planning — you have to think about what your viewers will see in each format, but it’s ultimately worth it and it gives you many advantages:

  • Visitors will be able to view your current and future site.
  • Your site will require less ongoing maintenance.
  • You won’t need to build a separate mobile version.

In our example above not only can Carapace Homes’ customers now find them no matter which device they are using, they can utilize customized tools on the go to learn about Carapace’s building communities. That’s pretty sweet and it makes good business sense, too.

To learn more about this subject or how Trulium can help you with your next project, give us a call.

DAF Hires Trulium for Website Updates

Recently Trulium was hired by the Denver Architectural Foundation (DAF) to work on the foundation website. The website had not been updated for almost a year and was outdated an in need of some graphic design services.

“We are happy to be partnering with Denver Architectural Foundation,” said Curtis Armijo, founder and president of Trulium, a Denver-based website design and SEO firm. He added that Trulium’s relationship with Denver’s RMH Group led Bill Green, president, to seek out their services.

The DAF has a large event every year called Open Doors Denver and it brings in thousands of people to the city to explore Denver’s architecture. Trulium’s experience with architecture and engineering websites made it a perfect fit for this project. Besides updating content and adding some graphical elements to market their annual event, Trulium helped incorporate Wufoo forms to accommodate on-site registration for the event.

Website Redesign: Tips & Tricks for Building a Competitive Site

Have you sized up your competitors’ website lately? With website design you don’t just want to keep up with the Joneses. You want to outrank the Joneses in your industry with your search engine optimization. After all, most of your new customers are likely to find you while searching the internet and you want to be the one they notice first.

 

While you don’t want to be just like your competitors it pays to know what they’re doing on their websites. This can help you do better within your industry, especially when it’s time to redesign your own website. Here are tips and tricks Trulium recommends when you want to redesign your website. These can help you to not just keep up with the Joneses but outrank them in today’s competitive marketplace.

  • Determine the best keywords for search engine optimization and rankings within your industry.

Trulium can help you identify them with tools such as Google Analytics or help you refine your market niche.

  • Try doing your own searches and notice what comes up on the web.

This will show you where you are and who shows up along with you.

  • Check out your competitors’ websites and compare them to yours.

Are your competitors’ websites easier to navigate? Are they more organized than yours? Do they contain more content and pages than yours? We don’t recommend copying your competitors, but seeing what they do well or aren’t doing well is very valuable information. Take that kind of data, fill in the gaps for your own business, and redesign your website to be even better and stronger than the rest. This will help you bring in more customers and it will likely boost your search engine optimization.

  • Build a new site with a fresh look, better navigation, and lots of relevant content, plus more ways to generate content.

Identify what works with your old website and add to it. Build clean navigation, better website links, and add more channels for creating new content regularly. These include articles, new ages, blogs, and social media.

  • Create your new website so that you can become a content-generator and an industry expert in your field.

Google rewards you in the search engines for generating fresh, new content on a regular basis. Be sure to build your website with a blog and social media links so you can add new pages easily and quickly.

  • Make sure your new website redesign is responsive design and mobile ready. If your website doesn’t include these elements you are likely losing customers and business.

Today 46% of people use their mobile devices exclusively to search the web. (Statistic from www.searchenginewatch.com.) It’s critical you redesign your website to be responsive design and mobile – meaning that the website is designed so that the layout adjusts to be readable and accessible from multiple formats (computers, smart phones, tablets, and mobile devices).

Customize your website redesign to beat the competition today

A customized website redesign can put your boost your business and search engine optimization almost immediately, but you’ll also want to make sure it’s done right from the beginning. Otherwise it can fail. At Trulium we understand the complexity that a website redesign entails. It takes professionalism, experience, attention to details, and web designers who care about and listen to your specific and unique business needs, and who also understand the evolving nature of SEO. That’s what you get here at Trulium. We take the guess work out of website redesign and make it easy, manageable, and affordable

Responsive Design: What is it and how can it benefit you?

Have you heard of Responsive Design? Are you wondering what it is and how it can benefit your business?

Responsive Website Design involves crafting a website so it can be viewed on multiple devices — whether readers are viewing your website using a computer, mobile phone, or mobile device. The name comes from the fact that the website will respond to the screen size of the device you are on, whether it is a desktop monitor, a tablet, or a mobile phone, and it adjusts accordingly.

A properly crafted Responsive Design starts with good planning. You must think about what the user will see depending on how large the device screen will be. You then design for that size, making sure to lay out all the needed elements properly and keep the important elements towards the top. As the screen size gets narrower, the elements begin to stack vertically so that you don’t have to make the elements too small to see. (This avoids the annoyance of zooming in and out to see everything.) The development of the website must be done correctly so that all the different devices will see the elements properly and to prevent elements from overlapping. The design uses media calls to a style sheet that adjusts “on the fly” to the size of the screen. You can actually resize the width of a normal monitor to see how this all works.

We like Responsive Design, especially for new websites joining us, because it’s state-of-the-art and it gives you an edge over your competitors in our ever-changing world of multiple platforms being used to view your websites. We think it makes a lot of sense and in fact, enhances most websites and their design. Here are links to a couple of our customers who’ve opted for Responsive Design: Carapace Homes; Miro Jewelers.

We encourage you to look at their sites on your computers and mobile devices and tablets, and see what you think. As always, we, at Trulium, are here for you and available to answer your questions or concerns.

— Curtis and the Trulium team

 

Using Feedback to Improve Your Website & Business

If you want to improve your business (Who doesn’t?), it helps to listen to what your customers are saying about you.  Here are some suggestions from Trulium.com on how to use feedback to improve your website and online marketing strategies.

  1. Make it easy for your customers to contact you and then keep an open mind.  This can come in the form of “Contact Us” section on your webpage or an email link. Be sure to check the data you receive regularly and then use it to propel your company forward.
  2. Be willing to take the good, the bad, or even the ugly, and act on it.  In today’s viral social media environment customers can sing your praises or send you a loud boo pretty fast. That’s why it’s important to take constructive feedback and fix things that are wrong quickly. Likewise, it’s also great to be able to show how your business is thriving by sharing happy customer comments.
  3. Walk in your customers’ shoes.  This is especially important when it comes to viewing your web pages. Just by using Google Analytics, for example, you can get an idea of which pages your customers visit the most.  As for the pages that don’t make the cut, think about reworking them, deleting them or replacing them with better content your customers will want.
  4. Use web-based or online surveys to solicit feedback, and then put your money where your mouth is. You can survey customers, for example, on your business’ specific products and features, and then use that information to make those items even better. Make sure you are transparent so customers see that you care about their feedback and are using it.
  5. Utilize your social media. One of the best ways to get feedback is to simply ask directly, and social media is a great place to do that. Be willing to pose questions to your customers on social media, listen to your customers’ ideas, join in on the conversations, and use those ideas to grow your business.