SEO matters – is it time for a SWOT analysis?

A good way to break down competitor analysis also gives a solid platform for a review of your own business. When you sit down with a blank piece of paper to begin the review, it’s helpful to have a starting point – a grid to start scribbling in, on which you can ‘weigh’ positives and negatives. A simple 2 column list of ‘pros’ and ‘cons’ may suffice but another commonly used launching pad for this review is SWOT analysis. Looking at the SWOT analysis of a competitor alone wastes a chance to directly compare their SWOT characteristics with yours.

The analysis is an imperfect science as it’s unlikely you’ll have all the information you need to do an exhaustive study. Nor is it necessary to do so, if it triggers a new thought process or opens a new avenue for further investigation, then the time could be a good investment in your future. Keeping hold of them also gives you a great starting point when the next review comes around, as whilst some of the factors may have started off as strengths, over time they may become weaknesses and vice versa.

What is SWOT?

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The first thing to understand is that not all of the these are within your control and they could also change over time.

seo swot



For example, a company selling pine cone wreaths has a weakness that their offering is seasonal. The flip side is that in winter, their strength is that they focus on an item popular at that time of year.

Another theoretical example is that a shopping center has no vendors selling snacks. There is a clear opportunity for a business opportunity but also a threat that someone else wins that opening first.

The two easiest approaches are:

  • Build one matrix for your company and a separate one for your competitor(s)
  • Build one matrix which compares the business aspects directly

The common way to fill in the matrix is with bullet points of one or two words rather than expand on them. This process is similar to a ‘brainstorming’ session in the office where a ‘big picture’ is painted and the details can be drilled into later.

seo swot matrix

Over-thinking the analysis is easy and trying to predict the future  is impossible. The SWOT analysis does however give a framework to start discussion and has been used successfully by countless teams globally.

Analyzing the weaknesses of a competitor can jump start the thought process on an opportunity for your own business.

It’s also important to realistically assess your potential. If a rival is so strong in one niche of the marketplace that you know you will not be able to bring in the revenue you need, you can learn from their business strategy and look at how you must differentiate yourself enough to attract customers. It’s always best to be authentic to your own vision than to merely copy and take influence from others.

When you have an online component to your marketing, SEO competitor analysis can feed directly into a SWOT matrix to illustrate areas which are opportunities for your business, they can help in decision making and can weigh likely results against investment.

If you are trying to boost your rankings and are looking for an SEO team to support your analysis, contact Trulium today and let’s start planning.

Local SEO and Bloggers are Great

Inside all the hype about SEO and Local SEO dwells the coveted blogger. Content marketing is comprised of a lot of skills and best practices and entails a lot of work, but bloggers are a huge boost to local and global SEO. No matter your profession, there’s guaranteed to be a blog in honor of it. Bloggers are not just good for entertainment value, however: they provide much-needed exposure to blooming small businesses. In fact, the right attention from the right bloggers can zoom you into that SEO sweet spot – the one that takes care of your site rankings and your exposure to potential clients on social media and more.

We could honestly go on forever about the beauty of getting to know your local bloggers. We make a habit of keeping up with our own local heroes for extra Denver SEO juice. What is it exactly that makes us love and swear by local bloggers?

Old habits die hard; word of mouth is still a huge deal when it comes to marketing. Popular bloggers don’t need to say much about you to get the ball rolling – a mere mention from someone with a lot of clout can send swarms of conversions in your direction. It works both ways, of course. If you get in good with a local blogger who has some sway with their community, backlinks and more can boost your business’s exposure. It’s a lot easier to ask a blogger who loves your small business to post about you, guest blog, or even just mention you in a blog roll.

They Garner Real Excitement

Want actual qualified leads? Local bloggers provide that and more. When a blogger likes, adores, and especially loves your small business or product, they are giving their fans the go ahead to spend. Bloggers who review products and services are the best for this, but even lifestyle/entertainment bloggers can convince people that you’re worthy of their money. Personalities run the world, after all, and your place in it is much brighter after a nod from a popular local blogger.

If They Love You, So Do Their Fans

For businesses that rely heavily (or solely) on local sales and clients, local bloggers can prove to be a huge boost to your overall success. As with the excitement they garner, they can pass on information that is pertinent to your small business: your upcoming sales, best items in your store, best employees to talk to, etc. Any reviews done by a popular local blogger will also show a boost in enthusiasm for your business. Where your ads and social standing may fall short, there are plenty of people who trust and believe in their favorite personalities enough to take your worth at face value.

Love and learn your local bloggers, and do it fast. Local bloggers are the key to boosting your local SEO, and the more they love you, the more your business will shine.

Why your Business Needs Reviews

Reviews can be considered one of the most dominant factors in a consumer’s head when it comes to a purchase.

We’re all guilty of diligently going over reviews before we make a decision on everything from services to cars. When you’re on the lookout for a brand new computer, what’s the first thing you browse to get a better idea of its functionality? When you’re in the market for a new hairdresser, what is your top concern when figuring out if you can trust that person?

If you’re like most people, you wonder what others who have tried those products and services have to say. It’s how we’ve evolved as shoppers. We look to each other to tell the actual truth beyond marketing and brand awareness. Consumers in this era know how to find the answers they need to keep them away from schemes and bad businesses.

In that vein, there’s nothing more skeptical and disheartening than a business without reviews. It’s because of this that you should ask for reviews every time your business does satisfactory work with a client, and you should never be ashamed of it. Most people are more than happy to give their opinion on your business if they’re reminded.

Reviews are essential because:

Good Reviews Mean Business

A review is not just some client rattling on about your services. It’s essentially confirmation that you are worth the money. A happy customer is much more convincing than you’ll ever be to a potential client. It is especially telling when someone takes the time out of their busy schedule to go on about how great your company treated them, and it makes the sales funnel that much shorter.

Reviews are SEO Heaven

Getting people to talk about you online is pure beauty to your local SEO. The more your business is linked and mentioned, the better chances of it coming up higher in search results. Good reviews on sites like Yelp and Google will pull you up even higher, so make sure to spread the review love as often as possible. It helps to have links available for happy clients to click through email – this saves them time and gives them even more reason to like you. Your search engine marketing will reap many benefits from a client’s visible happiness.

Remind Them Why They Love YouTrulium-Oct

A happy customer is a repeat customer. Giving a client a chance to review everything you did right gives them more incentive to come back. It’s the best type of memory jog when all is said and done.

Without reviews, your business could very well be left in the past. People do their own research now-a-days. You may be their top choice before you even meet them, especially with the right atmosphere. Boost the chances of that lead choosing you over everyone else by building great reviews.


10 Tips for Business Blogging

A business blog can be a great tool to generate new content, keep traffic coming to your website, and boost your Search Engine Optimization. Here are 10 tips we suggest to succeed at business blogging.

  • Start with identifying keywords for business and your audience/customer base you want to attract.
  • Decide which app you’ll use to host your blog. Then set it up with your website. (We, at Trulium, can help.)
  • Generate a list of relevant topics. Your writing voice should be more casual and less marketing heavy. Remember: This is a GREAT chance to educate the public about what your business does and the services you offer.
  • Set goals that you want to achieve with your blog. Is it your goal to inform people about what you do or about your new products? Is it to generate more traffic or content to your website? Or is it to bring more sales to your business? All of these aims are possible with a blog.
  • Set up and maintain a schedule for blog posts. Be sure to check it regularly and be ready to answer questions and generate discussions around topics.
  • Designate a team to help you with your blog, especially if you are busy running other aspects of your business. (Again, this is where we, at Trulium, can help.)
  • Mix up ideas and topics on your blog. Examples: Current sales or promotions; discussions that affect your industry; customer success stories; idea lists; news topics; employee or company highlights; answers to common customer questions; top 10 lists; etc.
  • Include artwork, photos, statistics, and graphics often when you can. It helps people relate to your topics and what you do.
  • Set up analytics and track for lead generation from topics.
  • Create a sense of community and keep going with it. It can take time to get rolling, but once a blog takes off, it can provide your company with a great source for new marketing and fresh ideas.

Got a question or idea you want to discuss? Feel free to reply to this blog or contact us at Trulium.