Your business needs to fit in the palm of your potential client’s hands. This is a mobile world filled with social networks, review sites, a whole lot of online searches and a savvier bunch of potential customers than ever before. These days, business is in the palm of your hand. Any business that isn’t ready to make itself accessible will be left behind in the age before smartphones. Your leads are looking, yes, but they have many options to choose from, and it is up to you to cross their path.
Mobile-friendly sites are just one step, but a huge one, to showing up on your consumer’s radar. Being mobile-friendly is imperative to your business in many ways, including:
We are in the world of now, now, now. Businesses are not exempt from this mindset. Statistics shows that your prospective clients are looking for services via their phones and tablets more than ever. This leaves a huge space for any business that does not have a mobile-friendly site. Sites that are not mobile-friendly show up horribly on phone screens, cutting off valuable information and tend to be impossible to navigate. This error could lead to a lost opportunity, over and over again.
When you are a small, local business, those local searches are worth their weight in gold. Many industries benefit from local exposure, especially those that cater to the direct area around them. Mobile-friendly sites promote local SEO, giving you an advantage when your particular area is searched.
A great plus to going mobile is the close rate. A whopping nine out of ten searches conducted on mobile phones end in purchases. When a person searches for goods, services, or items on their phone they are usually already set to buy. This point alone should be enough to help you embrace the need for a mobile site, but we have one more.
Keeping up with the times keeps your business professional. Each generation has its particular way of checking a company for authenticity. With all the scams going around, many of your potential customers will be checking for a few key identifiers of shady work. In the 2010’s, a business is considered shaky and untrustworthy if it does not have:
– a clean, easy to navigate website
– some form of content on said website
– forms of acceptable payment explicitly listed
– a mobile-friendly platform
You do not want to be confused with scammers and thieves. Make sure you show the pride and professionalism your business emits by having a site that leaves no room for worries.
Mobile is, to put it plainly, the present. It is what people expect in this busy world where, at the slightest thought, goods are supposed to appear before them. This world belongs to the consumer, and your business depends on being up front and center when they are ready to buy.