Long Tail Keywords – one key to SEO success
If you’re unfamiliar with the world of SEO (search engine optimization) then even the title of this blog may sound strange – bizarre even. So let’s take a closer look into what long tail keywords are (and aren’t) before we decide if they are valuable in your SEO strategy.
What are long tail keywords?
These are search strings which your potential clients may be keying into a search engine where you want your company to be in the running for their business. They tend to be several words (three generally at a minimum) and are less generic than their one or two worded counterparts – often referred to as ‘short tail keywords’. The best way to demonstrate is with examples.
These are examples of short tail keywords
- weed killer
They are made up of one or two words (typically) and will be very popular search terms across all search engines as they could be a good starting point for consumers to start researching a purchase or service.
As the consumers search around, they may hone in on something more specific. Perhaps the necklace they want is silver, perhaps the weed killer has to target their particular problem which happens to be dandelions, perhaps they are not looking to buy a new gutter but instead want to clean out a blocked gutter.
Long tail keywords could then be the search strings they switch to using. Here are some examples following on from the list above
- silver unicorn necklace online
- Italian minestrone soup recipe
- Tools to help clean a blocked gutter
- Pet friendly Dandelion weed killer
Using online tools, it’s possible to analyze these terms further to demonstrate the difference between the traffic volumes with these search strings. Let’s use the ‘soup’ as our example here.
In one month, the term ‘soup’ is searched for 30.3k-70.8k times (that’s a lot of searches!). That could be made of of recipes, reviews, grocery promotion, diets, definitions, cookbooks, tutorials, menus, the history of soup, most popular soup, gourmet soup, budget soup … you get the picture, the list goes on and on precisely because the search term is so generic and broad.
In the same month, the term “Italian minestrone soup recipe” was searched between 501-850 times – significantly less – but if you are trying to attract a following and have an awesome Italian minestrone soup recipe, the people who did key in that search string (because that is precisely what they wanted) will have a better chance of finding you.
Changing your strategy
If you leverage your SEO to look at some of these long tail keywords, not only will you have a better chance of ranking in the SERP (search engine results page) – which means even if you have a small business you could still rank highly, the people who do click on your link are more likely to be looking for content like yours as the wheat has been sorted from the chaff (the field of search has been narrowed and unrelated results are filtered out). This should translate to
- a lower bounce rate – that means your visitors are more likely to like what they see when they do click and further explore your site
- a greater chance of achieving your marketing goal whether that is building a following or selling a product / service
Both of those outcomes are advantageous to your business and you’ve managed to reach your ideal online contact.
Ultimately, the key to success lies in finding the right mix of keywords for your business. It might not be a quick process, but it could be well worth investigating. You are the expert in your business, if you want to switch up your SEO with some long tail keywords, let us help you with a plan. Contact us today email@example.com