How to encourage social media engagement

Social Media Marketing should not be a standalone ‘push’ of messages. Posts are more likely to lead to new clients when conversations are started and a company has the opportunity to interact one-on-one with a viewer. That way, a dialogue can be tailored to their particular questions rather than pitching to a larger audience.

Critical to the success of social media engagement is being prompt in answering.

Let’s look at an engagement timeline for a conversation:

smm engagement

This conversation shows that the business responded quickly and then more interactions followed quickly. (This example was from Instagram where each reply was addressed to the other party via the @name tag)

There are some ways to encourage social media engagement, here we explore some ways which might just make your viewer click ‘reply':

Introduce yourself

In an age where technology rules, it’s nice to know there is a real person listening so don’t be afraid to share a bit of your story, be it in pictures or anecdotes.

Be smart @ work

Replying to a specific comment should be just that – specific. Don’t post a general comment hoping the right person will see it, tag them, address your content to their profile so they know you are focusing on their question.

Ask a question

Asking a question in a post invites a natural answer. It shouldn’t be contrived, just a subtle change in wording can make all the difference.

smm engagement

Share your best pictures

You have a gallery of images and can post every day, twice a day, for 100 days if you use them all… STOP! Using your ‘ok’ pictures can put someone off your brand and you are unfollowed and ignored before your best picture comes along. It is better to post infrequently, the golden rule is quality over quantity. 

Make your audience smile

It can be difficult to bring humor, and there are certainly businesses and times when a sincere approach is the only path to take. If the opportunity arises to make a joke, a pun, share a funny story, then go ahead, you could brighten up a dull social media feed and stand out. If in doubt about the content, ask a colleague or friend to review it first. If the content you have published is badly received, learn from the experience and modify the posts for the future.

Share inside secrets

You can make your social media audience feel special by sharing product details early, by offering tickets to an event exclusively for them, or by taking them behind the scenes before a product line or new location starts up. It’s a win-win as the viewer gets to find out more, and the business creates a ‘buzz’ about the changes.

Competitions!

Maybe the biggest driver for engagement is offering a prize through social media. It could be ‘like our page and share this post for a chance to win … ‘

For a measured outlay (the prize), your social media reach could double, triple or better. What’s more, the people who ‘like and share’ are saying they want to win your prize and therefore they endorse your product or service. Their friends are likely to have the same interests so you are reaching your ideal target audience.

 

If you are looking for a social media marketing strategy, Trulium can help set up your profiles and reinforce your brand, cementing bonds with existing customers and connecting with new prospects. Contact us today to get started!

 

SMM – Practical Instagram Tips for a Small Business

Social Media Marketing can be an important tool for any small business and whilst money may not be a factor (for a change in a marketing campaign!) as posting is free, there are practical tips to using Instagram which really only become obvious once an account is up and running. Some are intuitive and others follow unpredictable paths as the audience grows and engagement increases.

Be Attentive

Posting is not meant to be a one-way ‘push’ of data. As a business looking to build a client base or strengthen the existing relationship with customers: monitor the posts, check for comments and then respond in a timely manner. Starting a dialog builds trust and shows that you care about your audience. This gives an opportunity to further showcase products and point potential customers towards the product which might best suit their needs.

Use an Instagram business account

Don’t cross over between personal accounts and business accounts. Keep the two separate to maintain a professional profile. In addition, it will be easier to contact you through the business account by clicking on the ‘contact’ button which appears when an account is changed from ‘personal’ to ‘business’.

instagram business account blog

Switch up the hashtags

If you are using hashtags to attract new potential customers, try new ones sometimes. Instead of throwing out all of the regular ones you use and totally reinventing the wheel, try out new #s sparingly so it takes less time to see which new tags are working for you. What are you looking for? Using a new hashtag could connect you with a new target audience and some of those people new to your content may like what they see. That will hopefully turn into new people following you so it may look like this:
instagram new followers

Remember that increasing the number of followers is only a tangible benefit if they are looking for a company like yours so keep new #s relevant and on point.

Be Inquisitive

When you get new followers and it isn’t clear how they found you, take a look at some of their posts to see what hashtags they use. Chances are you’ll find one of yours matches one of theirs. It could be relevant to one aspect of your business that you share. That is the perfect time to scope out the other hashtags they are using to see if it sparks any new ideas for you and your business.

Be Creative

There are so many filters and photo editing apps about that it can be hard to stand out in a crowd. Don’t be afraid to create an eye-catching visual that will grab a viewer’s attention.

PPC advertising blog

This example uses a color filter, a lens flare, ‘instafill’ and different types of text (a bubble and normal text).

Great pictures can be recycled over time or edited to bring a different ‘look and feel’ for instance, take a great product picture and convert it to a black and white image.

Location, location, location

If your business is looking to attract local clients or you know that potential clients are watching your location (think a popular beach resort or a newly opened restaurant), make sure to use the location when you post and perhaps even consider #placename in your post

 

Social Media Marketing is not magic, it can reach new prospects and can bolster your brand however it takes direction and purpose to steer it in the right direction. For companies looking to start (or improve) their SMM, Trulium has the experience to improve brand visibility and build awareness. For internet marketing strategies to take your business to the next level, contact us today.

 

 

How Often Should I Post To Social Media?

It’s impossible to give a blanket answer to such a broad question as every business is different, but there are factors to consider in helping you find the right balance for you.

Time Requirement

It’s fine deciding to launch a social media marketing campaign and obviously, the hope is to reach new prospects, engage with current clients and promote your brand.That’s easy to say although the time commitment involved may be more than you anticipated. There are ways to mitigate the time outlay, one is to choose a single social media platform only – ideally the one favored by your customer demographic – and focus on doing one campaign well. This could be a better strategy than spreading your time too thinly across multiple platforms, being unable to do a really good job on any. Another way is to hire a social media marketing agency to action the posts on your behalf.
The time commitment is not merely in creating content for social media as a good campaign should be interactive – this means in addition to posting, time needs to be scheduled to monitor feedback and engage with any customer comments or questions.

How much do you have to say?

It’s difficult to rework posts with little or no new content to share. Conversely, when you have exciting news or are frequently launching new products, this lends itself to being able to post more frequently. If you’re lucky enough to have news to share maybe twice a month or more, posting will form its own natural schedule and you needn’t try to bolster the post numbers.

Don’t be over zealous

We all have one (or more!) friends on social media who share everything, it can be exhausting trying to keep up! In the world of social media, quality posts will beat out quantity any day. Raising brand awareness is most effectively done by creating interesting content rather than creating an overwhelming barrage of posts.

Use insights to drive strategy

Check out the data available within the social media accounts to see what are the most popular times of the day or days of the week to post. Tailor your plan to optimize the time you post. If in doubt, switch up your schedules and then record the results. Maybe posting at the weekend is better, maybe posting at 6 pm is your perfect time. Take a mix of the data already available to you and then periodically review your strategy and fine tune your schedule.
 instagram business account blog

Drip feed over time

Maybe your jewelry business has just started selling a new line of necklaces. You have beautiful promotional shots and want to share them on Pinterest. You have an established following who eagerly await new pins for inspiration. You could stretch or drip feed your new material over time to fill your social media posting schedule rather than pinning 50 images and then having nothing new to pin for a few months.

 

If you’re ready to start your own social media marketing journey, Trulium can help. Contact us today to get started.

How to choose Hashtags

If you’re active on social media you’ve probably seen hashtags even if you aren’t using them. A post may end with words or phrases prefixed with the # symbol.

It might seem like a fad but there are real benefits for a business to jump in and adopt a hashtag strategy. On certain social media platforms (like Twitter, Facebook, Google Plus, Pinterest, and Instagram), the hashtags are a great way to extend your reach and present your content to new potential clients.

Hashtags basically act as a filing cabinet across the social media world, they pull together similar posts so that they can be searched for and seen together. Think of a big file with all the #food posts, then each file can be subdivided further to make it more specific eg. #donut or #cake

It’s, therefore, important to stay on track and relevant to the use of hashtags. It would be pointless to post a picture of a waterfall with #delicious, but there are many options which would be more appropriate like #nature #scenic #scenery

There is no need to separate hashtags with commas, just a space, and if you want to use a phrase, run the words together like #naturephotography

It’s best not to get too long and complicated, as it can be difficult to read and it’s very unlikely someone will find your content through a search.

Choose hashtags that reinforce your brand or the quality of your product. For example #businessname #bestnatureshots

One way to find popular hashtags is to click on the magnifying glass within Instagram, click on tags and start to enter one of the words you want to use. A list will come up showing some of the most utilized terms. Here is an example:

instagram hashtags

It’s important to think about the audience you are trying to connect with, reaching thousands of people may not deliver one lead. The secret is to hashtag to hone in on your target demographic. If you are selling honeymoon packages, a good hashtag may be #futureMrs for instance.

As a business, it is likely you will not only connect with potential clients but will also build a network of like-minded professionals who may follow your feed or ‘like’ your posts. If you see a business similar to your own and like their content, click on their profile and look at a couple of posts to see how they are targeting their audience. Are they using a hashtag strategy that could also work well for you? Your inspiration may come from the other side of the world as the searches yield international results. If your business is multilingual, use hashtags in different languages.

Actively searching the hashtags you are using also demonstrates how your posts compare to the competition out there. Are your posts of the best quality? Are others using filters and editing to create more original content?

Taking the first step is the most daunting. Once you get started, experiment with new hashtags, see what works for you. There are many who say don’t use more than 1 or 2 hashtags but every business is unique and your hashtag journey is yours alone.

If you want help planning a social media marketing campaign or want to explore a new internet marketing strategy, contact us today.