If you’re active on social media you’ve probably seen hashtags even if you aren’t using them. A post may end with words or phrases prefixed with the # symbol.
It might seem like a fad but there are real benefits for a business to jump in and adopt a hashtag strategy. On certain social media platforms (like Twitter, Facebook, Google Plus, Pinterest, and Instagram), the hashtags are a great way to extend your reach and present your content to new potential clients.
Hashtags basically act as a filing cabinet across the social media world, they pull together similar posts so that they can be searched for and seen together. Think of a big file with all the #food posts, then each file can be subdivided further to make it more specific eg. #donut or #cake
It’s, therefore, important to stay on track and relevant to the use of hashtags. It would be pointless to post a picture of a waterfall with #delicious, but there are many options which would be more appropriate like #nature #scenic #scenery
There is no need to separate hashtags with commas, just a space, and if you want to use a phrase, run the words together like #naturephotography
It’s best not to get too long and complicated, as it can be difficult to read and it’s very unlikely someone will find your content through a search.
Choose hashtags that reinforce your brand or the quality of your product. For example #businessname #bestnatureshots
One way to find popular hashtags is to click on the magnifying glass within Instagram, click on tags and start to enter one of the words you want to use. A list will come up showing some of the most utilized terms. Here is an example:
It’s important to think about the audience you are trying to connect with, reaching thousands of people may not deliver one lead. The secret is to hashtag to hone in on your target demographic. If you are selling honeymoon packages, a good hashtag may be #futureMrs for instance.
As a business, it is likely you will not only connect with potential clients but will also build a network of like-minded professionals who may follow your feed or ‘like’ your posts. If you see a business similar to your own and like their content, click on their profile and look at a couple of posts to see how they are targeting their audience. Are they using a hashtag strategy that could also work well for you? Your inspiration may come from the other side of the world as the searches yield international results. If your business is multilingual, use hashtags in different languages.
Actively searching the hashtags you are using also demonstrates how your posts compare to the competition out there. Are your posts of the best quality? Are others using filters and editing to create more original content?
Taking the first step is the most daunting. Once you get started, experiment with new hashtags, see what works for you. There are many who say don’t use more than 1 or 2 hashtags but every business is unique and your hashtag journey is yours alone.
If you want help planning a social media marketing campaign or want to explore a new internet marketing strategy, contact us today.