Why Does My Company Need A Blog?

It should go without saying that in this day and age, a business needs to keep up with the marketing trends of the times to stay relevant. What worked for a company in 1915 isn’t necessarily going to work for a company in 2015. Still, it is hard to keep up with what actively works when it comes to marketing for your business.

Blogs do everything from updating clients on news and events to setting you apart from the competition. It is a glimpse into the unique world of your business (and the unique skills you possess). People want to know at the end of the day, why should they chose your business? A blog breaks it down for them, post by post, and makes the decision easy.

The benefits continue from there:

  • Exposure
    It is nearly impossible to tell how much a person knows, and how valuable a person’s information is, without examples. A blog is a huge light that shines on your knowledge, giving prospects a reason to consider you.
  • Becoming A Thought Leader
    The more information you prove is hiding in that wonderful brain of yours, the more visitors are likely to consider you a thought leader. Your blog post on ‘The Ramifications of Social Silence’ may just be what eases a great prospect into your corner. It is giving the right information that is important; the right time to receive such information is different for everyone. That is why consistency is key when it comes to posting relevant information.
  • Consistency
    A frequently updated blog keeps you at the forefront of minds so that when the time comes to choose a business, yours is the first considered. This is also a huge plus in a time where the customer usually makes the first move toward a sale.
  • Personalized Social Media
    Curation is only half the battle on social media. Without original content, there is no draw to your site. As great and essential as those curated posts are, it means nothing if it doesn’t bring your audience to your services (and pricing). Blogs create a funnel from your social media audience to your site and then to your business.
  • Site Traffic
    When it is all boiled down, the biggest plus of a blog is site traffic. Your website is the official online home for your business. It is what gets you leads from around the world, inquiries from prospects, and lasting clients. Getting people from point A (your well-run social media posts) to point B (your contact page) takes more information than social media affords. Be sure to keep your site up to date and make all your information easy to find.

A blog breaks down your worth, post by post, and makes the decision to work with you easier. It brings people to your site, informs them that you are knowledgeable, and keeps them coming back. These points make blogging for your business an essential part of your marketing plan for 2015.

Visual Content Creation – 4 Ways to Produce Visually Pleasing Content

Without a doubt, visually pleasing content is time consuming. But, with just a few minutes of extra effort, your content can bloom from ehh to awesome! Below are four ways that can get you on the road to success…

1. Keep it Simple
Less is more! Only a small percentage of visitors will actually read an entire article. We are programmed to quickly scan articles on the internet, picking and choosing the data that is most relevant to our needs. About 90% of information processed in the human brain is visual and messages using visuals are processed about 60,000 times faster in the brain than words. So, simple and easily digestible content is your best bet.

2. Design
Having an understanding of basic design is critical to visually pleasing content. You only have eight precious seconds to capture the attention of readers. Don’t waste your message on poorly laid out content as this could lead to high bounce rates and negatively affect ROI. Keep your message easy to digest and attractive to readers, and always make sure to keep your target audience in mind. Are they seeking long documented articles or quick bites of entertaining facts? These are all factors that should be taken into consideration. Sub headers, high quality images, and well-designed graphics will make your content pop and keep readers engaged!

3. WordPress Plugins
You can use simple plugins to make your content more shareable; this in turn can help with social media efforts. Twitter cards, Facebook’s Open Graph Protocol are just a couple easy and free ways to control how your content looks when it’s shared on social networks. Jetpack, a wonderful tool we utilize in house, offers great tools to harness the visual impact of your content. Be proud of your content and equip yourself with the tools necessary to feel confident about how your content looks.

4. APA & MLA
Regardless of where your loyalty resides, keeping the basic principles of APA & MLA formatting will help you in the long run. These styles of writing help to convey your message in a clear, concise way and help translate ideas successfully. The most helpful way to apply APA & MLA techniques to your content is through editing. Having carefully edited content will give your voice more authority, in addition to making the content more authoritative.

Aesthetically pleasing content can be achieved through well thought out ideas, organization, and loving execution.

7 Ways to Repurpose Content

It can be a hard feat to give up on amazing content. You’ve come up with the ideas, you’ve researched all you could to be able to bring that content to life with the potential to fulfill, and you’ve taken the time to find photos, fact check, and make sure it’s ready. Then you bring your content into the world with all the bells and whistles, giving it love and attention and (hopefully) showing it to all the right people. Now that your content has been created and published, what do you do to make sure it lives a fulfilling life?

Here are seven ways to repurpose (and, in the same breath, nourish) content:

1. Use your content in emails, newsletters, etc
If you have subscribers to a newsletter, it never hurts to use parts of your old blog as a ‘Daily Tip’ or a ‘Reminder’. This way you can stretch the life of your content by splitting it up and serving it to your readers over the course of a few emails.

2. Get creative with quotes
Utilizing photo-editing software can turn posts into art. Instead of posting about your baby once and then letting it go, you can attach quotes from your blogs to relevant stock photos and use them as filler.

3. Use each number of your list blog as a single piece of content
This one is similar to the first tip, except you’re using a single tip and expanding on it. For list blogs, make a blog per tip until exhausted. If you have a blog listing 10 Brilliant Ways to Turn a Craft into Cash, that’s ten extra blogs that you can expand on. Be sure to let some time pass between each blog to assure the topic doesn’t go stale from overuse.

4. Everyone’s favorite: INFOGRAPHICS
Infographics are perfect for repurposing content. Break your points up and make a fun (and unique) infographic to lure the more visual in your audience.

5. Do a ‘Blog of the Month’
On the homepage of your site, save some space to have a blog of the month feature. Set older blogs to automatically cycle through this section to continue to give your blogs a huge spotlight.

6. Post your blog on LinkedIn
Now that LinkedIn allows users to create content, you can take a blog that may not be doing well on your site and upload it there. LinkedIn posts see a lot more traffic than your site may see, and you’ll get the added bonus of people sharing and discussing your blog (you can also link back to the original to boost visibility to your site).

7. Hey, guys, it’s the anniversary of my amazing content!
Your content is having a birthday. Be a doting parent and be sure to remind people that, a year ago, your content was born and exposed to the world, and that most (if not all) of it still applies.

Of course, it’s important to know when it’s time to lay a good piece of content to rest. Just remember that, with the right tactics, your content is immortal. If you spread it out enough, you can come back to the same content again and again and reach a newer audience each time!

 

Great Content: How Do I Even Do It?

The world is always changing. It’s something to keep in mind when doing just about anything. Scientists, doctors, inventors, and experts of all kinds are constantly adjusting to bring out the best in what you’re doing and how you do it.

Content is no different. Google has made a lot of changes (in a short amount of time) to what makes your content worthwhile. One of the better changes has been to make content more reader focused. These days, it’s better to write with your audience in mind, not your keywords (though they definitely shouldn’t be tossed out the window just yet). Google’s friendly spiders are getting better and better at figuring out what you’re actually trying to say and who you’re trying to say it to.

When setting out to write good, effective content, the biggest thing to remember is that you’re writing to real people. With this in mind, your content needs to be focused, clear, and entertaining. You want your content to get your point across while also attracting the right visitors. While keywords alone may not be enough anymore, combining great writing with keyword phrases is a big help. When your main topic is centered on kites, for example, you want to be sure that your audience can see that. From the title to the meta description to the body of your work, there should be no question as to what your content is about.

You’re not limited to one keyword per page. Great content involves using keyword phrases and terms to help get your point across and attract the right searches. Multi-tasking is a huge part of SEO rich content, and the keyword phrases you choose can be utilized on the same pages. There’s no need to waste an entire blog on one keyword anymore! Google is now paying attention to your reputation as well. A site that has proven to be a leader in a certain topic in the past has more potential to rank higher and faster. This means that you’re not just waiting to hit the good content lottery. With hard work, you can capitalize on past successes and keep the ball rolling. Reputation also works in your favor by helping you create buzz in other areas. Word of mouth is far from dead and can definitely help boost your site visits (and thus your ranking).

Be sure to measure your success whenever possible. After all, when you do something right you want to do it again. Keep an eye on your traffic to specific pages, blogs, and content in general and match it all up against each other. What are your strong points? What should you be doing more, and what should you be doing less? Learning these things is essential to becoming an expert in content delivery.

Above all else, good content is content that delivers. Your audience decides what stands out and what stands alone. Make sure your content is audience driven at all times (clear, entertaining, and to the point) and you will see results!

3 Quick Ways to Add Content Your Website

If you’re looking for ways to rank consistently, don’t forget to keep adding new content. It’s important for Search Engine Optimization and we, at Trulium, a Denver-based SEO and design firm, truly believe that Content Creation and Optimization pays off in the long term. Google and the search engines will rank you better for your diligence. Here are three quick ways to keep adding fresh, new content to your pages.


 

1. Create new or more product and services pages. Instead of having a single page to describe your products and services you offer, give your clients a chance to learn more about what you do by creating specific product and service pages. Start with a main page and have them click through for more details. From there you can show customers how great your product or service is and educate them. It’s a great opportunity for you to build trust with your customers, establish yourself as an authority on a subject and use more keywords throughout your site.

2. Create news and press release pages. Create a page that announces important news and events happening in your company. This can include new partnerships, awards, new staff members, upcoming events or anything else you can think of that your audience may want to learn more about you and your business. You also can archive these items on your site.

3. Customer testimonial and resource pages. In today’s environment of viral marketing the idea of a customer testimonial page really can help to sell business and products, and creating a resources page can also boost your business and rankings, connect you to other organizations, and help you build trust with your audience.