It should go without saying that in this day and age, a business needs to keep up with the marketing trends of the times to stay relevant. What worked for a company in 1915 isn’t necessarily going to work for a company in 2015. Still, it is hard to keep up with what actively works when it comes to marketing for your business.
Blogs do everything from updating clients on news and events to setting you apart from the competition. It is a glimpse into the unique world of your business (and the unique skills you possess). People want to know at the end of the day, why should they chose your business? A blog breaks it down for them, post by post, and makes the decision easy.
The benefits continue from there:
It is nearly impossible to tell how much a person knows, and how valuable a person’s information is, without examples. A blog is a huge light that shines on your knowledge, giving prospects a reason to consider you.
- Becoming A Thought Leader
The more information you prove is hiding in that wonderful brain of yours, the more visitors are likely to consider you a thought leader. Your blog post on ‘The Ramifications of Social Silence’ may just be what eases a great prospect into your corner. It is giving the right information that is important; the right time to receive such information is different for everyone. That is why consistency is key when it comes to posting relevant information.
A frequently updated blog keeps you at the forefront of minds so that when the time comes to choose a business, yours is the first considered. This is also a huge plus in a time where the customer usually makes the first move toward a sale.
- Personalized Social Media
Curation is only half the battle on social media. Without original content, there is no draw to your site. As great and essential as those curated posts are, it means nothing if it doesn’t bring your audience to your services (and pricing). Blogs create a funnel from your social media audience to your site and then to your business.
- Site Traffic
When it is all boiled down, the biggest plus of a blog is site traffic. Your website is the official online home for your business. It is what gets you leads from around the world, inquiries from prospects, and lasting clients. Getting people from point A (your well-run social media posts) to point B (your contact page) takes more information than social media affords. Be sure to keep your site up to date and make all your information easy to find.
A blog breaks down your worth, post by post, and makes the decision to work with you easier. It brings people to your site, informs them that you are knowledgeable, and keeps them coming back. These points make blogging for your business an essential part of your marketing plan for 2015.