Social Media Marketing – Breaking down what to DO

If you are looking to launch a social media campaign, the last thing you want to hear is that a bad campaign may be worse than no campaign but once you see the potentials negatives, they’re easy(ish) to avoid. Going into a campaign it’s easy to underestimate the requirements:

  • The time it takes to post (or schedule)
  • Imagination to make your posts unique
  • Time to engage with people who leave comments
  • Choosing the right platform(s)

Having said that, the biggest plus points to starting a social media campaign:

  • it’s free
  • it’s easy to see which posts are received well
  • you can learn as you go – at least having a presence is a start

the Do’s

DO take the time to find out which days of the week and which time of day work best for your audience – using analytics will help you get those ‘likes’ instead of posting to no response.

DO engage visitors who take the time to comment on your post. Starting a dialogue will reinforce your connection and could lead to valuable feedback or a new client. This must be done in a timely manner – no checking the account weekly!

DO be unique – take your best images or slogans and brands. Post them in a way that is consistent with your business image but put a social twist on them to make them interesting and engaging within a split second. The same content that viewers search for on your site probably won’t work.

DO be colorful and quirky – boring just doesn’t get shared or remembered.

DO encourage people to share your posts and visit your feed – actively foster excitement via a contest or a ‘live’ upcoming event. Maybe they are entered into a competition if they share your post and add a comment. That’s a great way to leverage their social media network to spread the word about your great product or service.

DO stick at it – it’s worth the time because it does create leads and raises awareness of your brand. It looks professional and can be a huge asset to your company (not a burden).

DO seek professional help if you can’t take it on yourself.  (OK – it’s then no longer free but hopefully worth the investment)

DO consider paid advertising on your chosen platform is you find you are reaching leads and generating business.

DO walk before you can run. Take on one campaign at a time and learn how best to leverage it. Starting across every platform you can think of will be overwhelming.

DO ask for feedback from colleagues and friends.

DO ask those same colleagues and friends to ‘follow’ you and help share your posts.

DO have a plan and think ahead. It’s no good thinking about a Holiday campaign mid -December. Plan ahead and if you are scheduling posts weeks in advance, pay attention to special dates coming up that you want to mark in a significant manner.

DO re-post a picture or text if it is truly awesome – just not too soon.

DO connect your social media profiles to your website so that if a potential client wants to find out more, they know where to go.

DO change your social media account to a business account if it is for your business – separate your personal accounts from your corporate ones.

DO make your social media easy to reach – display your social media logos with links on your website.

 

If the world of social media marketing seems daunting or if you’re looking for a professional team to create and run a social media campaign, check out our website at trulium.com or contact us today.

Change Control Principles

We all have to make changes to our websites from time to time. It could be a straightforward change to prices or text, or it could be a relaunch of a whole new site. There are some fundamental principles around how we do those changes which can

  • save time
  • save money
  • reduce stress
  • convey professionalism

Plan Ahead

Change Control PrinciplesPerhaps the most fundamental aspect in making a change is measuring the impact and taking enough time to plan ahead so that wherever possible the change is proactive and not reactive. Making changes ‘on the fly’ may affect other parts of your site or cause confusion with your own personnel or customers.

Document your Changes

Take note of what you do and when you do it. Later, when you are measuring the effectiveness of a change it is easy to confuse dates. This also effectively provides a ‘handover’ to colleagues if you are absent or leave your role.

Don’t make changes too frequently

If you are able to spread out changes, then it will be clear how each change independently impacts your business. This may not be possible if you want to present one ‘set’ of changes so that customers only see one design shift.

Schedule Changes Sensibly

This is certainly the case if your change is going to require some ‘downtime’ in the system or site. If your peak hours are 9-5 Mon-Fri, then try to schedule changes at the weekend or overnight.

Communicate Effectively

Within your own company and particularly to customers. You can promote the updates in advance so that regular visitors to your site will expect a different ‘look’ on your launch date. Effective communication will reduce the stress of getting to know a new process and will reduce the load on customer service afterwards. Use your social media accounts to create a buzz around new features or design. You could even ‘trail’ a sneak peak of the ‘new look’.

Provide Customer Service

change control blog contact details copyWhen making changes, update processes and procedures as well as Frequently Asked Questions (FAQs). When there is a potential for confusion or new education, ensure a helpline number or email support details are visible and easily accessed.

Break it Down

Change Control PrinciplesComplicated changes may be able to viewed as a series of small revisions. In this instance, even if one component fails, other parts of the change may still be on track. If you hoped to accomplish tasks A, B & C, would A & B alone be enough to move forwards? This analysis should all be a part of the planning process.

Have a backup plan

What happens if your changes don’t work or are not well received? Make sure you know how to either revert back or create a workaround. If personnel are key, ensure you have cover or on-call resources.

Measure Effectiveness

change control blogIf your change was designed to increase traffic to your site or increase calls to your business, measure the success. Take time beforehand to quantify your goal and then review after a reasonable time. You may be able to use analytics to help with this.

Be Flexible

When everything goes as planned, great! It takes experience and confidence to adapt when things go wrong. Bring in your experts, make sure you have done your research up front and then be prepared to improvise.

If you’re looking for help with Change Control Principles and adapting your website, why not contact us today  info@trulium.com

SMM – Practical Instagram Tips for a Small Business

Social Media Marketing can be an important tool for any small business and whilst money may not be a factor (for a change in a marketing campaign!) as posting is free, there are practical tips to using Instagram which really only become obvious once an account is up and running. Some are intuitive and others follow unpredictable paths as the audience grows and engagement increases.

Be Attentive

Posting is not meant to be a one-way ‘push’ of data. As a business looking to build a client base or strengthen the existing relationship with customers: monitor the posts, check for comments and then respond in a timely manner. Starting a dialog builds trust and shows that you care about your audience. This gives an opportunity to further showcase products and point potential customers towards the product which might best suit their needs.

Use an Instagram business account

Don’t cross over between personal accounts and business accounts. Keep the two separate to maintain a professional profile. In addition, it will be easier to contact you through the business account by clicking on the ‘contact’ button which appears when an account is changed from ‘personal’ to ‘business’.

instagram business account blog

Switch up the hashtags

If you are using hashtags to attract new potential customers, try new ones sometimes. Instead of throwing out all of the regular ones you use and totally reinventing the wheel, try out new #s sparingly so it takes less time to see which new tags are working for you. What are you looking for? Using a new hashtag could connect you with a new target audience and some of those people new to your content may like what they see. That will hopefully turn into new people following you so it may look like this:
instagram new followers

Remember that increasing the number of followers is only a tangible benefit if they are looking for a company like yours so keep new #s relevant and on point.

Be Inquisitive

When you get new followers and it isn’t clear how they found you, take a look at some of their posts to see what hashtags they use. Chances are you’ll find one of yours matches one of theirs. It could be relevant to one aspect of your business that you share. That is the perfect time to scope out the other hashtags they are using to see if it sparks any new ideas for you and your business.

Be Creative

There are so many filters and photo editing apps about that it can be hard to stand out in a crowd. Don’t be afraid to create an eye-catching visual that will grab a viewer’s attention.

PPC advertising blog

This example uses a color filter, a lens flare, ‘instafill’ and different types of text (a bubble and normal text).

Great pictures can be recycled over time or edited to bring a different ‘look and feel’ for instance, take a great product picture and convert it to a black and white image.

Location, location, location

If your business is looking to attract local clients or you know that potential clients are watching your location (think a popular beach resort or a newly opened restaurant), make sure to use the location when you post and perhaps even consider #placename in your post

 

Social Media Marketing is not magic, it can reach new prospects and can bolster your brand however it takes direction and purpose to steer it in the right direction. For companies looking to start (or improve) their SMM, Trulium has the experience to improve brand visibility and build awareness. For internet marketing strategies to take your business to the next level, contact us today.

 

 

SEO Rankings – is #1 your only goal?

Rankings are a big part of every SEO effort and it is great to see numbers change and watch SERPs display your site nearer to the top.
It’s widely understood that viewers tend to click on sites near the top of the page but here we take a closer look at the fickle world of rankings from a few different angles.

It’s more than a number

Discerning customers use the web so regularly now to shop for products and services that it only takes a glance at a page and a quick skim of the text to decide where the next click is being taken.
This means that the top choice is maybe first to be skimmed through but maybe doesn’t win the next action. Think about when you search the web yourself, do you scan the page first before clicking? So what other factors could be overriding the top position?
  • you recognize a brand name you like in a lower position
  • the title or description of the top ranked page doesn’t resonate with you or your particular search
  • a title or description of a lower ranked page grabs your attention
  • a site looks unprofessional (perhaps the title or description are truncated)
  • the site is not mobile friendly and you’re currently searching from a mobile device
  • the title or description are ambiguous and another ad sums up the service you need better
  • the site looks annoying because some of the text is in ALL CAPS
  • the text is clearly out of date – perhaps it has an old date displayed or is promoting an event which has already taken place.

seo rankings blog

All this scanning is done very quickly. The key takeaway is that first impressions count. If your keywords are showing great rankings but that is not converting into clicks there are a few things to check immediately
  • Are those keywords (or strings) still right for your business (in other words, are they still relevant enough to invest time in further investigation)
  • How popular are those keywords
  • Is your ranking analysis accurate
If your keywords are no longer relevant then a keyword review is long overdue. It’s better to start off with a new list and let go of the old reports with their months of historical data.
If the keywords are not popular then ranking at number 1 may sound nice but is not going to generate much interest. The logical step is to look for a new string which you can focus on in the rankings which maybe has a bigger share of the searches.
Double check your rankings and look at which search engine they are being recorded from. (Ranking #1 on Yahoo and bing is a good start but are those engines the main funnel into your site?)
It is normal for rankings to fluctuate so also look for a trend. In the absence of an SEO toolkit to report on rankings, just key in the searches on your own device and see how your business is presented on the search engine results page.

 

The aim for a business is not to rank highly for a string of 10 or 20 keywords. The aim is to attract new potential clients to your site, so when rankings are looking good but traffic isn’t being won, it’s time to dig deeper and understand the data. A good SEO agency will take the time to understand your business to tailor a plan for you. There is no ‘one size fits all’ and ongoing evaluation of the effectiveness of the keywords and their rankings should be a part of the discussion. If you are ready to explore a new SEO strategy and pin down the keywords which will work for your business, contact us today.

 

10 Ways to Use Your Website to Upsell

There is an art to using your website as a sales tool. Some companies are creative in the way they offer their products or services so that they can upsell seamlessly. There are many strategies employed and perhaps the best way to hone in on what might work for you is looking at the techniques that have worked for you already as a consumer. Here we explore a few options.

 

1. Make the product look like a bargain
Every shopper likes to think they are getting a great deal so if your original price appears to be slashed, this makes it look more attractive.

 

2. Make the mid-priced option the default
By making a mid-priced option the default, your buyer may not notice (or may not care) that there is actually a cheaper alternative if they looked around. An analogy with a hotel room would be making a ‘pool view’ room as standard and if the visitor clicked for a view of the car park, they may save $20 per night.

 

3.  Make the mid-priced option visually more appealing
By presenting a variety of options online, it is relatively easy to make one package stand out over the others. This could be with a different color background or border, it could be with a different size of text or it could be with a ‘ribbon’ or ‘badge’ proclaiming the most popular or best value for money.

 

4. Bulk selling
Set up your online marketing and cart to offer a discount for buying multiple items or bulk packages. If a customer is looking to buy a gift, they may be more tempted if they can get a perceived bargain. Ironically, it can be easier to sell 3 products for $30 versus 1 for $13. This same theory works in offering a discount for an annual subscription versus a monthly renewal.

 

5. Offer free shipping and handling
Customers are often frustrated when the ticket price is not the eventual cost. Additional charges (like shipping and handling or expedited shipping) being dropped can make the difference between making a sale or deciding to choose one company over another.

 

6. The name game
Offering an ‘ultimate package’ or a platinum service automatically infers a hefty price tag. By naming the tiers cleverly, it may be easier to upsell without raising apprehension. An example would be using a term like ‘premium economy’ which still carries the impression of being priced like an economy brand.
website upsell

 

7. Time sensitive pricing
Order within the next 24 hours to lock in this price … or similar! Giving the impression that it will be raised may give the impetus needed to make a sale.

 

8. Cool off period/cancellation policy
If you offer the option to edit or cancel the order within a period of time (even if that is 30 minutes), that may be all it takes to entice a consumer to click on ‘buy’.

 

9. Show the upgrades on your main image
If someone is drawn to your site because they saw your product in an ad then use that image to showcase the best you have to offer, the upgraded version which will encourage them to take the upgrades available to mimic the style that captivated them in the first place.

 

10. Offer a store credit for a future purchase
A business goal is to get return clientele and one way to promote loyalty to your brand is to offer an incentive to return. An upgraded sale which also includes a promotional voucher not only makes that sale more attractive, it encourages your customer to check back for another transaction.

 

If you are looking for a new website design to optimize your Website Upselling, Trulium has the experience to help find your niche and connect with new clients. Contact us today.

5 Reasons to use a Generic Business Email Address

If you’re at an office and still using your personal email, it may be time for a rethink. There are many reasons to switch to a generic email address and making a change is always going to be hard, so if you recognize it should be done one day, then today is as good a day as any.

Here we look at a few reasons why it’s a good idea.

  1. Staff turnover

Employees at some time move on to another job or to retirement. As a business, you don’t want to lose leads which are no longer channeling into your office, and as an individual if you are no longer working at that job, you don’t need the overhead of deleting then or forwarding them back. On the same theme, once a member of staff does leave, it would be nice to still have access to the historical record and ongoing email interactions.

 

  1. Staff Vacation

It’s good to know that you can go away on vacation without always checking the inbox. It’s just as nice to keep staff time off (sick or planned) transparent to the client. It should never be the customer’s problem if a member of staff is unavailable.

 

  1. It looks professional

With so many businesses using generic email accounts like info@mybusiness or customersupport@wherewework, it is more or less expected and a personal account looks like perhaps a temporary workaround until a better solution is found.

 

  1. It is easier to spell!

No matter how easy you think it is to spell your name, when you are reading out an email address over the telephone or you want someone to remember the contact info easily, a generic name is always going to be easier, especially if the company name is part of it – that further reinforces your brand and helps it stick in the mind of your client or colleague.

 

  1. No personal clutter and better organization

A strictly business account is easier to keep streamlined with little (or preferably no) personal communication and a tried and tested filing system within the inbox for projects or delegation. When a new member of staff ‘inherits’ the account to manage, they can take over an ‘online filing cabinet’ which has already been developed. Things can always evolve over time, but it’s great not to have to reinvent the wheel and start from scratch.

There are no real cost implications so if you’ve been wondering about making the switch, why not move forwards now? The sooner you start, the sooner the new contact info will spread. Likewise, if you’re launching new business cards or new brochures shortly, that would be a great time to launch a new contact address. You don’t have to lose the emails you’re using now, over time they will naturally phase out as  the new one propagates. Encourage staff to use the generic contact with new customers and commit to your new policy.

If you’re looking to reinvent your online identity with website design or website redesign, contact us today to start planning.

 

 

Missing vital feedback from your Social Media Campaign?

A social media campaign should not be a one way street, trying to engage viewers should always be a focus. For a business, user generated content is like gold dust. For potential clients to hear about you from a genuine customer is worth more than any material you can write for your website. That’s when it’s positive of course, but are you missing an opportunity to improve by missing vital feedback?

Social media engagement and reviews give clients an easy mechanism to post comments and ‘sound-bites’ but unless you are reviewing the material, you probably know less about the perception of your business than the potential clients checking out your site for the first time. That’s why it’s good practice to act like a client sometimes and search on “your business name reviews”, then you will see the same. If you have a bad review, you then have the chance to at least respond, so that future readers will not only see the negatives but also your comments. Maybe there were circumstances beyond your control or maybe you have changed suppliers since the issue. The bad review may remain but if someone is interested enough to look you up, they are more than likely to read the full story.

With social media, it’s important not just to ‘push’ content out and look busy, but to respond in a timely manner and engage any potential client who sees you on that platform first and wants to find out more. If you are using pinterest or instagram to promote your business, there is a reasonable chance the person liking your content or commenting has never seen your main online shop window – your website. What does ‘a timely manner’ really mean? Well, depending on your business and how competitive your field is, a delay of one hour could be all the time they need to find the next provider in line. The easiest way to manage that is to allow pop up notifications on your phone or desktop, that way you needn’t constantly check in to find nothing of interest.

The other aspect to bad reviews and negative feedback is that maybe there weren’t circumstances beyond your control, maybe you gave your best and the product or service was still badly received. These interactions give an amazing opportunity to reconnect with your customer base today and find out if your offering is now considered out of date or overpriced. By engaging those people you have the chance to re-earn their business all over again. That may sound like a lot of work, but a customer won back after a disappointment is more likely to relate how hard you worked to re-establish that contact – those testimonials are arguably even better than a full deck of 5 star reviews.

Social media campaign

If you collaborate with other businesses, do you ever ask what they think of your business, do they recommend you? If not, why not. These conversations may seem awkward at first but networking is critical to ongoing success and they may welcome hearing feedback about their own reputation, online or in the conversations around the water cooler. Some misconceptions are the result of mishearing or exaggeration, in which case it’s best to find out as soon as possible and set the record straight.

social media campaign blog

One more source for vital feedback is your own staff. Often they pick up on a new competitor, a new product or an unhappy account first. Foster an ‘open door’ policy where you welcome any and all conversations.

Lastly, when you do get great reviews and comments, remember to leverage that content on your website and in your promotions.

social media campaign blog

If you’re ready to start a social media campaign or want to reassess your online presence, contact us today,   info@trulium.com

Pay Per Click Advertising Myths

If you’re thinking of dipping your toes in the Pay Per Click waters, it can seem like a scary prospect. It seems a bit like a club and you don’t know the membership rules. PPC advertising is not for everyone but it does deliver results – fast. We are looking at a few myths to help debunk some of the chatter.

Set it up and you’re good to go

Technically speaking, you could set it up and walk away. Set up your campaign and keep your fingers crossed. The more experience you get with pay per click advertising however, the more obvious it becomes that there is a massive difference between a PPC campaign and a successful PPC campaign. If your goal is to tick a box and spend money on getting clicks, then it can be a very quick process. If your goal is to get the most ‘bang for your buck’ and run an optimized campaign, you need to put the work in and check results, tweak keywords, strategically pause adgroups at times, monitor closely your CPC (cost per click) and weigh the merits of your campaign components to make sure you are getting the results you want for your investment. If you don’t have the time or the knowledge to dedicate to your campaign, there are companies who can do this for you.Pay per click advertising dilemma

It costs a fortune

It can cost a lot of money, especially if you are looking to run ads in a niche which is highly competitive and carries a high CPC however YOU set your daily budget so there needn’t be any nasty surprises. Plan ahead, work out your investment strategy and make a start. The campaign can be paused or stopped at any time and your spend is front and center on the displays so you don’t have to go digging around to find out your costs. Consider also that if you are running a seasonal campaign or are looking to get a jump start for your business, PPC need not be a long term plan. It can be a short term investment.

PPC Advertising doesn’t help with SEO

OK – I’m going to reword this a bit and say that PPC certainly can give you leads towards your SEO efforts. In addition to all the analytics and tools used to improve your site’s SEO, the statistics gathered in a PPC campaign – particularly the ‘impressions’ – can be another piece in the SEO toolkit to help hone in on the search strings and keywords your potential clients are using. In addition, because the PPC campaign has very flexible geographical targeting capabilities, you are finding the keywords used specifically in the area you are targeting. This data can then be used to validate or tweak your site SEO.

 

Trulium can help you with your PPC campaign. Contact us today if you’re ready for a change: info@trulium.com

Website Content Expiry Dates

When your business website has been serving its purpose for a while, it’s easy to go into ‘autopilot mode’ and just let it be. If nothing seems to be going wrong and you aren’t hearing any complaints then it is natural to assume everything is OK.

In truth, there are very good reasons to periodically check your website because whereas those very familiar with the content may skip over blocks of text, a potential new client will be reading it from a different standpoint and will notice all the out of date material. This looks unprofessional or neglected and they are then less likely to continue exploring your site, products and services.

Let’s get specific, here are a few examples where maybe the content should be removed or swapped out.

Seasonal Promotions

If it’s the middle of winter, your site probably shouldn’t still have a link to that ‘summer cool down’ promo you ran over the summer holidays. It was a great promotion at the time but it is really easy to leave the link in there and forget to swap it out for your ‘winter warmer’!

The exception is if your business takes advance bookings and you are currently taking bookings for next summer, in which case make sure you’re happy with the same price being applied to next year (if the price is quoted) and make sure the text makes sense for advance bookings.

Broken Links

Managing internal links within your own site is easy and when the status quo remains, you can expect these all to remain in great shape. If your site has external links (linking outside your site to another), then  they should be checked from time to time to make sure they are still valid.

The flip side of the same coin is that when you have a website redesign or you switch up your page names (to improve your SEO for instance), think ahead to those websites pointing back to yours. It is courteous and professional to either let them know the changes or apply redirects. This is especially the case if they are sites which could refer traffic back to you to get new clients – each broken link is a missed opportunity.

‘Old Brand’ images

When you have re-branded your company profile with a new color scheme or a new logo, look out for images on your site which still feature the old scheme. Whilst they look nostalgic to you, they dilute your current brand to a new visitor.

Old Testimonials

website content testimonialTestimonials are fantastic – they are golden snippets on your site where real customers give you glowing feedback, truly influential in the eyes of a new business prospect. If you don’t have recent testimonials or if you are not able to frequently update them online then consider a testimonial without a date attached.

Dated Music

If you have audio clips or music on your site, it’s safest to stick to timeless tracks. Likewise, if you are referencing a track, stay away from terms like ‘newly released’.

Now the good news

A few tips to help you look ‘evergreen’

  • Plan ahead with expiry dates in mind. If you always run a contest in December, stay away from Thursday December 1st 2016 and instead write your start date as December 1st. That way, the material can be reused year on year.
  • Work out a page naming convention that works for your business and stick to it. That way, when products are retired or replaced, you can easily isolate the pages affected.
  • If you make revisions to a document or file, use version numbers instead of dates as they will carry you through without looking outdated.
  • When you get a new employee, it is likely that one of their first jobs will be to get to know your business by exploring your site. This is a valuable opportunity to get ‘fresh eyes’ to click around your site and report back if anything looks amiss. They will value your trust so it is a win-win situation.

If you’re ready for a new website or a website redesign, Trulium can help you with your project. Contact us today if you’re ready for a change: info@trulium.com

Are you Overspending on PPC advertising?

A way to maybe save money on your PPC advertising sounds too good to be true … but read on. In a Pay Per Click campaign you know that you can set a daily budget and you’re fairly sure you understand your financial exposure. The goal of the campaign is to reach as many people as possible and entice them to click on your ad (and not a competitor).

 Simply put – NO!

The true goal of the campaign is to reach as many likely potential clients as possible, entice them to click on your ad (and not a competitor), engage with your site and become a happy client. Getting a million clicks and no new business is a waste of money. Here we look at possible reasons you could be spending too much money on your PPC campaign.

They are also all valid factors to consider before setting up a campaign if that’s on your business plan.

 

1. Catchment Area
How wide do you cast your net when setting up your PPC advertising? Jut because you have clients who come in from 100 miles away for your awesome product doesn’t mean that you should spread your net that far. This decision is totally dependent on the type and availability of your product / service in your niche market.
If most of your clientele are very local then look to focus in on a small area. When you set up the campaign, look at the number of people in the area you are about to select and double check if it sounds in the right ballpark to you.
If your business does not have an actual storefront, if shipping costs are not a major factor, or if your services are intellectual rather than physical (like proofreading or website creation or animation), then these limits are not imposed by logistics of geography – rather look to ‘hotspots’ where you know your business already does well or focus on a new area you specifically want to break into.PPC advertising

 

2. Generic Keywords

 

If you use keywords that are too broad in scope then you will be presenting your ad to people who will be disappointed with the result – they will be less likely to click on your branded ads in the future and your ads will receive a poor ‘quality score’ for delivering a poor customer reaction.
As an example, let’s say you sell fishing nets. If you choose a keyword of ‘nets’, you will also pop up onscreen for people searching for cargo nets or soccer nets. That’s because the keyword is too generic – too broad in scope. The more precise and specific you can be about describing your product, the more likely the right people will find your ad.

 

3. Very popular keywords
PPC campaigns are fiercely fought as so much is at stake. For high volume or high profit campaigns, there is competition for popular keywords and that inevitably drives the average CPC (Cost Per Click) higher. Pay attention to this statistic as you may find yourself paying more than you are prepared to for each hard won click. It is a clever strategy to hone in on your particular niche in the marketplace. To continue the analogy from the last point, if your niche is ‘salmon nets’ then use that as a keyword rather than ‘fishing nets’. The number of matches to search strings may be lower, but if a person did enter ‘salmon nets’ into the search engine, they are looking for your business and are more likely to make a purchase  if they find what they hope to after clicking in to the site.
PPC advertising

 

4. How effective is the PPC campaign?
It can be hard to attribute new business to a particular marketing campaign. Maybe they saw your facebook account, maybe a friend recommended you. In Pay Per Click campaigns, it is possible to set up conversion tracking. This code tracks when a person who clicks on your ad follows up with a particular page load, clicks a specified button or if they call a number. If this tracking is enabled then you get a reasonable idea of how many new leads you are genuinely getting. Make sure you give the conversions an intuitive name – like ‘contact page loaded’ so you can review the campaign success periodically. It may be that it is obvious new clients are being drawn to your business in which case there is no need to set up an extra overhead of setting this up and then monitoring it. If that difference in the bottom line is good enough proof that the PPC ads are working, then great!

 

and then we run into 5. When to stop your PPC campaign
Following on from number 4, it’s great when your ads are bringing in new prospects – reaffirming you’re following a sound marketing strategy that works for you. When do you stop? Was it a seasonal rush that brought in the new business? Just as important as setting up the campaign correctly is knowing when  to run it. Once you’re happy with the capacity of your business and no longer need the extra boost from PPC, don’t forget to stop (or pause) the campaign so you save money.

 

You are the expert in your business. If you’re looking for help setting up or monitoring your Pay Per Click Advertising campaign, contact us today  info@trulium.com