Social Media Marketing – Breaking down what to DO

If you are looking to launch a social media campaign, the last thing you want to hear is that a bad campaign may be worse than no campaign but once you see the potentials negatives, they’re easy(ish) to avoid. Going into a campaign it’s easy to underestimate the requirements:

  • The time it takes to post (or schedule)
  • Imagination to make your posts unique
  • Time to engage with people who leave comments
  • Choosing the right platform(s)

Having said that, the biggest plus points to starting a social media campaign:

  • it’s free
  • it’s easy to see which posts are received well
  • you can learn as you go – at least having a presence is a start

the Do’s

DO take the time to find out which days of the week and which time of day work best for your audience – using analytics will help you get those ‘likes’ instead of posting to no response.

DO engage visitors who take the time to comment on your post. Starting a dialogue will reinforce your connection and could lead to valuable feedback or a new client. This must be done in a timely manner – no checking the account weekly!

DO be unique – take your best images or slogans and brands. Post them in a way that is consistent with your business image but put a social twist on them to make them interesting and engaging within a split second. The same content that viewers search for on your site probably won’t work.

DO be colorful and quirky – boring just doesn’t get shared or remembered.

DO encourage people to share your posts and visit your feed – actively foster excitement via a contest or a ‘live’ upcoming event. Maybe they are entered into a competition if they share your post and add a comment. That’s a great way to leverage their social media network to spread the word about your great product or service.

DO stick at it – it’s worth the time because it does create leads and raises awareness of your brand. It looks professional and can be a huge asset to your company (not a burden).

DO seek professional help if you can’t take it on yourself.  (OK – it’s then no longer free but hopefully worth the investment)

DO consider paid advertising on your chosen platform is you find you are reaching leads and generating business.

DO walk before you can run. Take on one campaign at a time and learn how best to leverage it. Starting across every platform you can think of will be overwhelming.

DO ask for feedback from colleagues and friends.

DO ask those same colleagues and friends to ‘follow’ you and help share your posts.

DO have a plan and think ahead. It’s no good thinking about a Holiday campaign mid -December. Plan ahead and if you are scheduling posts weeks in advance, pay attention to special dates coming up that you want to mark in a significant manner.

DO re-post a picture or text if it is truly awesome – just not too soon.

DO connect your social media profiles to your website so that if a potential client wants to find out more, they know where to go.

DO change your social media account to a business account if it is for your business – separate your personal accounts from your corporate ones.

DO make your social media easy to reach – display your social media logos with links on your website.

 

If the world of social media marketing seems daunting or if you’re looking for a professional team to create and run a social media campaign, check out our website at trulium.com or contact us today.

Customer Testimonial Sources

We all know how important it is to showcase testimonials on a website. It’s certainly worth checking out what others have said about a business to reinforce the decision to try out their product or service. Here, we look at the sources which can be used to generate testimonials on a site, there may be an opportunity to showcase customer feedback which is currently overlooked or underutilized.

testimonial sources blog

Old fashioned ‘thank you’ notes

When you receive a ‘thank you’ by mail it’s not as easy as cutting and pasting to capture the text – or is it? Actually, this kind of customer feedback can come across as the most genuine as its unique handwriting and choice of note set it apart from the more common online text – we all rely on technology for just about everything. Take a picture of the card and share it to social media or copy the text to the website as a testimonial. It will stand out precisely because it is not ‘run of the mill’.
thank you

Feedback from colleagues

When you get great feedback from another professional who interfaces with your team or uses your product, that is just as valid and valuable. For instance, if your cake supplier is happy that you’re always flexible and easy to arrange logistics with, the implication is that your team will bring that professionalism to their interactions too.

Social media comments

If you post to social media and get a great reaction, those comments can be recorded and reused. Better still, everyone else who sees that post will also likely pick up on the positive feedback.

Emails

Similar to the ‘thank you’ notes above but perhaps more common nowadays, emails are a treasure trove of feedback – good and bad. The good ones can help build data for reviews and the feedback which is negative should be addressed as soon as possible.

Video testimonials

Don’t shy away from getting feedback which can be shown as a compilation or featured video. Especially if there is already videography at an event. An example would be a skydive which is being filmed. When back on the ground it would be easy to ask “how was your experience today with this company?” Clever editing would mean no compromise to the skydiver’s keepsake and some great footage promoting the firm.

Quotes

When a customer says something fantastic to you directly, ask if you can quote them. Hopefully, the answer will be “yes” but even if the answer is “no”, nothing ventured, nothing gained!
social media campaign blog
When the testimonials are used, it’s easy to state the source, so look around and make sure your customer feedback is being leveraged. If you are looking for creative internet marketing ideas, contact us today. We can help integrate your reviews into your online presence so that more people see them.

 

Instagram Business Accounts

Is an Instagram Business Account right for your business?

Have you thought about converting your Instagram account to a business account? Or setting up a new account? Here’s a look at the ‘how to’ and ‘what you get’ so you can assess if the switch is right for you.

Although Instagram can be used to post ‘text only’ content, this brand of social media marketing definitely works best for a visually pleasing product. With so many stunning sunsets, food, scenery, and yes, super cute furry animal pictures and videos out there, you need to bring something exciting to the table to make this campaign worth your time and effort.

The first question that springs to mind is how much will it cost? Well, switching your account to a business profile is free and delivers certain benefits which you may be able to leverage to improve sales, contacts and help you market in a more optimized (and strategically planned) manner.

How does it look different to visitors

The main difference is that when a potential customer sees your feed and likes what they see, instead of having to work at finding how to contact you, the button is right there for them to click on.

Instagram Business Accounts

When they click on ‘contact’, they are presented with a choice:

Instagram Business Accounts

It’s worth noting at this point that when the business account is setup, instagram pulls contact data from your facebook page (so you need to have your business facebook account up and running first).

 

What are insights?

Instagram then gives you analysis of who is looking at your feed.

‘Nice to have data’

There are some metrics which probably shouldn’t surprise you. If you know your brand appeals to a particular age group or gender, then hopefully the stats will reinforce what you already expect to see. For example:

Instagram Business Accounts

Note: Location bar graphs in the same format are also available showing where your audience are located.

 

‘Really nice to have’ data

Other metrics can help you plan your marketing campaign more effectively. These are valuable threads of information to make sure you aren’t posting at off peak times for the audience you are trying to reach. It’s a bit like marketing across time zones, if you’re in the US marketing to an audience in another part of the world, there is less value in posting in the middle of their nighttime. You want to place your posts at a time when they are fresh and you’re not expecting your audience to scroll back through the whole of the last 24 hours to see your content.

Instagram Business Accounts

 

Impressions, Reach & Engagement

Instagram gives the definition of these metrics for you, here is an example of a post. By comparing the statistics and relative popularity for a variety of posts, you will soon figure out which of your posts are more interesting to your viewers.

The impressions will not only be built up from your followers, but will show if you did a good job attracting views from other people (ie potential future clients or collaborators) by perhaps using trending hashtags or location centered hashtags.

A quick study of engagement over reach will show how instantly eye catching your post proved to be. The ultimate aim here is to catch attention and get a reaction. A new follower, a comment giving you feedback or a like showing your post is hitting the mark.

Instagram Business Accounts

The post below performed slightly worse than the engagement example above (41/145 = 28%) whereas the post above shows engagement/reach of 39/117 = 33%) even though more people were reached so there were more engagements in total. The details can be tricky to master but the more you look at the data, the clearer the picture becomes.

instagram business account blog

The nitty gritty data

Insights shows you how many clicks into your website instagram generates each week. This gives you an indication if the time you are spending on your marketing campaign is paying off. For some businesses, each new client may be worth thousands of dollars, each click could be valuable.

instagram business account blog

You can flip between your insights to get an overview

instagram business account blog instagram business account blog

This data is backed up within google analytics by studying Aquisition -> Social -> Overview which shows traffic generated from your social media feeds

instagram business account blog

Obviously, the social media channel that is working best for you should be your main focus, but why limit yourself to one interface if you can benefit from several?

 

Social Media is … Social!

When you get good feedback and comments, have a strategy to deal with them in a timely manner. It’s important to form the connection and trust to start a conversation and present your product.

Instagram Business Accounts

So how do you switch?

Within your account options, you’ll see ‘switch to business profile’. Be prepared to also be linked to your facebook page from the device you are accessing.

instagram business account blog

Note: Insights will only be available for posts after the transition to a business account. It will take time to build data to study.

 

What if you do want to promote and pay?

Within the business account setup there is the option to promote posts and then metrics on how well each promotion is doing.  When you go to your own ‘home’ feed and see posts from companies other than those you follow, they will be identified by ‘sponsored’ text on the top right of the post.

instagram business account blog

 

You are the expert in your business, if you want some help with your social media marketing campaign, let us help you with a plan. Contact us today  info@trulium.com

Missing vital feedback from your Social Media Campaign?

A social media campaign should not be a one way street, trying to engage viewers should always be a focus. For a business, user generated content is like gold dust. For potential clients to hear about you from a genuine customer is worth more than any material you can write for your website. That’s when it’s positive of course, but are you missing an opportunity to improve by missing vital feedback?

Social media engagement and reviews give clients an easy mechanism to post comments and ‘sound-bites’ but unless you are reviewing the material, you probably know less about the perception of your business than the potential clients checking out your site for the first time. That’s why it’s good practice to act like a client sometimes and search on “your business name reviews”, then you will see the same. If you have a bad review, you then have the chance to at least respond, so that future readers will not only see the negatives but also your comments. Maybe there were circumstances beyond your control or maybe you have changed suppliers since the issue. The bad review may remain but if someone is interested enough to look you up, they are more than likely to read the full story.

With social media, it’s important not just to ‘push’ content out and look busy, but to respond in a timely manner and engage any potential client who sees you on that platform first and wants to find out more. If you are using pinterest or instagram to promote your business, there is a reasonable chance the person liking your content or commenting has never seen your main online shop window – your website. What does ‘a timely manner’ really mean? Well, depending on your business and how competitive your field is, a delay of one hour could be all the time they need to find the next provider in line. The easiest way to manage that is to allow pop up notifications on your phone or desktop, that way you needn’t constantly check in to find nothing of interest.

The other aspect to bad reviews and negative feedback is that maybe there weren’t circumstances beyond your control, maybe you gave your best and the product or service was still badly received. These interactions give an amazing opportunity to reconnect with your customer base today and find out if your offering is now considered out of date or overpriced. By engaging those people you have the chance to re-earn their business all over again. That may sound like a lot of work, but a customer won back after a disappointment is more likely to relate how hard you worked to re-establish that contact – those testimonials are arguably even better than a full deck of 5 star reviews.

Social media campaign

If you collaborate with other businesses, do you ever ask what they think of your business, do they recommend you? If not, why not. These conversations may seem awkward at first but networking is critical to ongoing success and they may welcome hearing feedback about their own reputation, online or in the conversations around the water cooler. Some misconceptions are the result of mishearing or exaggeration, in which case it’s best to find out as soon as possible and set the record straight.

social media campaign blog

One more source for vital feedback is your own staff. Often they pick up on a new competitor, a new product or an unhappy account first. Foster an ‘open door’ policy where you welcome any and all conversations.

Lastly, when you do get great reviews and comments, remember to leverage that content on your website and in your promotions.

social media campaign blog

If you’re ready to start a social media campaign or want to reassess your online presence, contact us today,   info@trulium.com

New Year Resolutions Reinvented for a Modern Website

This could be a deliberately misleading title but we’re not thinking about the definition of your monitor, we’re thinking about the resolutions linked to this time of year – New Year!

When it’s ‘out with the old and in with the new’, January prompts a fresh look at old habits so why not apply the same thinking to your website? If your website is looking ‘so 2016′ (or 2010!) then here are a few pointers to revamp your online storefront.

Out with the Old

A common resolution – on your website it could be compared to renewing your images. Did you take some great promotional shots in 2016 but haven’t got around to uploading them yet?  It’s easy to put things on the back burner and before you know it, December is history and your customers are thinking of spring. Make sure when a new potential client clicks in to look at your products or service, they are seeing the best you have to offer.

Lose weight

Oh – that does sound like a common New Year’s Resolution. On a website that could translate into cutting down on clutter. Re-reading your content and editing out the fillers. Visitors to your site often will skim the text blocks so make sure the text you carry is direct and represents your message.

modern website

Get Organized

If your site has organically grown over the years and now covers many pages, ask a colleague or a new employee to  give them your opinion on how easy it is to navigate. Would the site benefit from a new menu structure? Would it be more intuitive or look more inviting?

Stop Procrastinating

If you have plans to develop or redesign your site, there is no time like the present! If you have been mulling over ideas for a while then maybe it is time to take action.

Spend less time on Facebook

(yes, that is really one of the top resolutions for many people!)

If you worry about how much time you (or your employees) spend on Facebook, then at least make sure your business has a presence and you are using social media to help with your marketing strategy. Social media marketing is a valuable tool in business today.

Keep up with the times

Does your site have a copyright date on the footer? If so, does it need to be updated soon…

Modern website

Don’t get left behind

For some business types, this time of year is the busiest of all, no time to relax and maybe even a bigger team working seasonal hours. Once the rush turns into a trickle you may want to cut prices and sell the rest of your inventory (especially if it is stenciled with 2016!). That’s a prime opportunity to put a banner on your site as well as promoting your bargain across your social media profile. If you expect the promotion to be relatively short term then let it ‘take over’ your graphics so you can draw attention instantly.

Do you have a thoroughly modern website? If not then Trulium can help you next year. Contact us today if you resolve to make a change: info@trulium.com

Happy New Year!

Pay Per Click Advertising Myths

If you’re thinking of dipping your toes in the Pay Per Click waters, it can seem like a scary prospect. It seems a bit like a club and you don’t know the membership rules. PPC advertising is not for everyone but it does deliver results – fast. We are looking at a few myths to help debunk some of the chatter.

Set it up and you’re good to go

Technically speaking, you could set it up and walk away. Set up your campaign and keep your fingers crossed. The more experience you get with pay per click advertising however, the more obvious it becomes that there is a massive difference between a PPC campaign and a successful PPC campaign. If your goal is to tick a box and spend money on getting clicks, then it can be a very quick process. If your goal is to get the most ‘bang for your buck’ and run an optimized campaign, you need to put the work in and check results, tweak keywords, strategically pause adgroups at times, monitor closely your CPC (cost per click) and weigh the merits of your campaign components to make sure you are getting the results you want for your investment. If you don’t have the time or the knowledge to dedicate to your campaign, there are companies who can do this for you.Pay per click advertising dilemma

It costs a fortune

It can cost a lot of money, especially if you are looking to run ads in a niche which is highly competitive and carries a high CPC however YOU set your daily budget so there needn’t be any nasty surprises. Plan ahead, work out your investment strategy and make a start. The campaign can be paused or stopped at any time and your spend is front and center on the displays so you don’t have to go digging around to find out your costs. Consider also that if you are running a seasonal campaign or are looking to get a jump start for your business, PPC need not be a long term plan. It can be a short term investment.

PPC Advertising doesn’t help with SEO

OK – I’m going to reword this a bit and say that PPC certainly can give you leads towards your SEO efforts. In addition to all the analytics and tools used to improve your site’s SEO, the statistics gathered in a PPC campaign – particularly the ‘impressions’ – can be another piece in the SEO toolkit to help hone in on the search strings and keywords your potential clients are using. In addition, because the PPC campaign has very flexible geographical targeting capabilities, you are finding the keywords used specifically in the area you are targeting. This data can then be used to validate or tweak your site SEO.

 

Trulium can help you with your PPC campaign. Contact us today if you’re ready for a change: info@trulium.com

SEO benefits of long tail keywords

Long Tail Keywords – one key to SEO success

If you’re unfamiliar with the world of SEO (search engine optimization) then even the title of this blog may sound strange – bizarre even. So let’s take a closer look into what long tail keywords are (and aren’t) before we decide if they are valuable in your SEO strategy.

What are long tail keywords?

These are search strings which your potential clients may be keying into a search engine where you want your company to be in the running for their business. They tend to be several words (three generally at a minimum) and are less generic than their one or two worded counterparts – often referred to as ‘short tail keywords’. The best way to demonstrate is with examples.

These are examples of short tail keywords

  • necklaces
  • soup
  • gutter
  • weed killer

They are made up of one or two words (typically) and will be very popular search terms across all search engines as they could be a good starting point for consumers to start researching a purchase or service.

As the consumers search around, they may hone in on something more specific. Perhaps the necklace they want is silver, perhaps the weed killer has to target their particular problem which happens to be dandelions, perhaps they are not looking to buy a new gutter but instead want to clean out a blocked gutter.

Long tail keywords could then be the search strings they switch to using. Here are some examples following on from the list above

  • silver unicorn necklace online
  • Italian minestrone soup recipe
  • Tools to help clean a blocked gutter
  • Pet friendly Dandelion weed killer

SEO Analysis

Using online tools, it’s possible to analyze these terms further to demonstrate the difference between the traffic volumes with these search strings. Let’s use the ‘soup’ as our example here.

In one month, the term ‘soup’ is searched for 30.3k-70.8k times (that’s a lot of searches!). That could be made of of recipes, reviews, grocery promotion, diets, definitions, cookbooks, tutorials, menus, the history of soup, most popular soup, gourmet soup, budget soup … you get the picture, the list goes on and on precisely because the search term is so generic and broad.

SEO Denver

In the same month, the term “Italian minestrone soup recipe” was searched between 501-850 times – significantly less – but if you are trying to attract a following and have an awesome Italian minestrone soup recipe, the people who did key in that search string (because that is precisely what they wanted) will have a better chance of finding  you.

SEO Denver

Changing your strategy

If you leverage your SEO to look at some of these long tail keywords, not only will you have a better chance of ranking in the SERP (search engine results page) – which means even if you have a small business you could still rank highly, the people who do click on your link are more likely to be looking for content like yours as the wheat has been sorted from the chaff (the field of search has been narrowed and unrelated results are filtered out). This should translate to

  • a lower bounce rate – that means your visitors are more likely to like what they see when they do click and further explore your site
  • a greater chance of achieving your marketing goal whether that is building a following or selling a product / service

Both of those outcomes are advantageous to your business and you’ve managed to reach your ideal online contact.

SEO Denver

Ultimately, the key to success lies in finding the right mix of keywords for your business. It might not be a quick process, but it could be well worth investigating. You are the expert in your business, if you want to switch up your SEO with some long tail keywords, let us help you with a plan. Contact us today  info@trulium.com

 

 

 

15 SEO Acronyms explained

When you enter the world of Search Engine Optimization (SEO), there are many terms which get reduced to acronyms so commonly that it can be rare to hear the full version. This can make for awkward or plain confusing conversations where meanings can be ambiguous or totally misunderstood. Fear not! Here is our guide to 15 common acronyms which will help cut through the jargon and level the playing field when you are talking about your website, your rankings and the wonderful world of SEO TLAs (three letter acronyms!).

 

  1. SEO – Search Engine Optimization – the art of maximizing a website’s chances to rank high in searches
  2. SEO Acronyms SERP – Search engine results page – when you have entered a search string, the SERP is presented back to your screen. As a general rule, the higher up the page your listing appears, the more chance you have of being noticed and clicked on
  3. ROI – Return on Investment – The amount of money or another benefit that you expect to receive after investing
  4. PPC – Pay per click. You’ve probably noticed ads appearing at the top of search engine results pages, you can pay to promote your site to gain higher visibility and will be charged per click. You can limit your financial exposure by setting a budget.
  5. CPC – Cost Per Click –  when you are using a Pay per Click campaign, the cost per click indicates the cost to you when the ad is selected
  6. URL – Uniform Resource LocationThe unique address of a web page eg http://www.trulium.com
  7. HTML – HyperText Markup Languagethe language used to code how a website should look and how to format it. eg  bold  text can be coded as <strong>bold</strong>
  8.  CSS – Cascading Style Sheets Sets of code which allow the developer to choose a ‘look and feel’ for a site. eg. All headings within a page should be a certain font, specific size and a fixed color.
  9. CMS – Content Management System – A software application that allows management of digital data, most commonly on the web. The interface facilitates many actions – Upload, create, edit, delete, link, display ….. The most popular example of a CMS currently is WordPress.
  10. WYSIWYG – literally – What You See Is What You Get, so if you see text underlined, it will print underlined, if you see italics, it will print italics.
  11. SEM – Search Engine Marketing – online marketing to promote websites to improve their rank in searches, usually through paid advertising campaigns
  12. CTR – Click Through Rate – This statistic is measured as a percentage and shows the number of clicks which resulted from the site being presented on a results page. This can be misleadingly optimistic is the sample size is very small so a CTR of 50% sounds great but could mean 1 person clicked because the site was only found twice.
  13. SEO Acronyms SMM  – Social media marketing – marketing your products or services through other platforms like facebook, pinterest, instagram, google plus.
  14. KPIs – Key Performance Indicators – statistics which can measure performance of a business and then can be leveraged as a marketing tool eg. 78% of all calls to the helpdesk are answered within 3 minutes.
  15. UGC – User Generated Content – often the most valuable data on your site, this material (pictures, testimonials, feedback) is contributed by users of your product or service and can help potential clients relate to your brand more directly.

You are the expert in your business, if you want to put some TLC into your SEO, let us help you with a plan. Contact us today  info@trulium.com

To hashtag or not to hashtag

That is the question

It was familiar, it’s still right there on our telephones, trusty and recognizable – “Please enter your date of birth followed by the pound sign ….”

Social Media Marketing DenverNowadays a whole generation will have to translate in their heads “Oh .. by pound sign they mean hashtag”, because for every time you see or use the ‘pound’ sign (#) you will see the same symbol followed by keywords or catchy phrases as hashtags, ubiquitous on social media platforms like twitter, facebook, instagram, google+ and pinterest.

So should you pay attention?

The answer (whether you are still denying their meteoric rise or not) is yes. Their popularity shows no sign of slowing down and even if you weren’t jumping onto a ‘popularity’ bandwagon, they work as an effective tool in marketing. The seemingly fickle # can:

  • help you connect with other vendors in the same arena
  • help you find new customers
  • bring your brand to a wider audience
  • get you marketing exposure
  • give your social media campaign credibility
  • help you keep pace with competitors who are leveraging the #’s reach

Even more food for thought:

  • It’s free
  • It takes time to discover what works best for your brand, so the sooner you start, the sooner you’ll find out what works for you and how much time and effort is worth investing – every product or service provider has a different niche and it would be naive to suggest that everyone would benefit equally.
  • If your sector or brand name are not already popular in the world of #s and their search results, you can ‘claim’ them now and make them work for you. If someone else has a very similar name or is already using hashtags which would fit your campaign, it will be harder to join that established forum, whereas a savvy marketing campaign starting from scratch would look to set up something unique.
  • What works on one platform works on another – not only does this make your hashtag strategy easier, it reinforces your branding and helps pass your message consistently across your social media platforms.

10 Tips on becoming a successful #er

  1. Social Media Marketing DenverDon’t focus so much on the hashtags that you lose the focus of your message. Describe your post or picture and then apply hashtags that are appropriate to that particular post rather than your brand in general. When you have diverse posts the selection will automatically find the right audience. For example, if you sell tiaras and anklets, you may always #jewelry (which has over 25 million posts on instagram so far) but then only use #anklet on specific anklet pictures – don’t have a standard list you always use like #jewelry #anklets #tiaras #everythingelseIsell as viewers who don’t find what they expect are less likely to trust your brand.
  2. Switch it up! If you use the same set of hashtags on every post, you will be reaching the same audience each time. For the people who have already found you, they have the option to ‘follow’ you if they want to see more. Your goal in marketing is to reach new potential customers and impress them enough to be noticed.
  3. Do use your brand – # your business name if possible and you can reinforce that by adding your business name to the post as floating text or in a text bubble.
  4. Don’t be afraid of the #. The limit on instagram is 30 #s but rarely does anyone go anywhere near that limit. If you’re creative, you should be able to get your brand and everything you want to promote with 3-8 hashtags.
  5. Don’t make them too long. #ItsHardForYourAudienceToPayAttentionIfItGetsRidiculous
  6. Social Media Marketing DenverLearn what works for you. Look at the success of your posts and tweak future posts to explore that direction. It isn’t a popularity contest. Success here doesn’t mean the number of ‘likes’. A post with less likes but a solid lead which you can convert to a dialogue is worth more.
  7. Look at how your competitors are leveraging hashtags to give you ideas – don’t copy but instead let that inspire you to find your own social media identity.
  8. Have fun. Humor can be used effectively by almost every business.
  9. If you are a local business reliant on local customers, use your location as a hashtag as your customer base may well be searching to support local business interests.
  10. If you don’t know where to start, look to your SEO keywords as a great launching pad.

You are the expert in your business, if you want to launch an effective social media campaign, let us help you with a plan. Contact us today  info@trulium.com

Why Local SEO is Critical

Let’s talk local SEO services…

Local seo (and local seo in general) is changing. Of course, as we’ve mentioned before, anything to do with Google, SEO, and best search engine marketing practices in general are constantly on the move. It’s a confusing aspect of running a small business (and even a large business at this point), especially when it comes to allocating the proper effort to the proper techniques. Local SEO with a whole lot of effort behind it is essential any way you cut it. Without it, your business is essentially invisible to the many eyes and ears that are seeking services in Denver. So it’s best to keep up with changes Local-SEO-Nov-largeand adjustments if you want to see true success.

The truth is, search engine marketing can make or break a small business on the rise. It can either bring you valuable customers or give the other guys a monopoly on the clients for your field. Proper local SEO does three major things for your business. It:

Keeps You in View

There’s a lot of local competition! Google recently made algorithm changes that lists only the top three local businesses in search results. What used to be a page worth of opportunity has now been narrowed down to the very best – it’s like gold, silver, and bronze medals. Getting into the top three is a hard journey but optimizing local SEO is a major step in the right direction.

Keeps Your Customers Informed

The very basics of local SEO spell out who you are, what you do, your address and your hours of operation. People can easily look into those basics with a quick search, giving you more time to focus on the bigger fry and less on those calls about minute details. If someone wants to find out where we are and what we do in Denver, for instance, they’d only have to put in our name and have these details pop up. Local SEO provides not only improved search engine marketing, it makes things easier on your small business.

Gets You New Clients

New clients are what it’s all about, right? There are a lot of eager shoppers and a lot of those shoppers and prospects need what you have. Proper local SEO narrows down the pool, giving you access to just those who are looking for you. With professionally optimized search engine marketing, you put yourself right in their view. The top three is definitely the place to be!

Local SEO also helps out your global SEO, believe it or not. The abundance of information provides you with more backlinks, with more site clicks, and with more specification – all things that Google loves and adores. Having these things work off of each other saves you a good bit of energy!

Neglecting your local SEO can prove detrimental to your site traffic, your prospecting, and even the health of your small business overall.

Be sure to stay on top of local SEO news and, when in doubt, pass the torch to a professional seo company, like Trulium, Inc.,  who can keep your business afloat.