Social Media Marketing should not be a standalone ‘push’ of messages. Posts are more likely to lead to new clients when conversations are started and a company has the opportunity to interact one-on-one with a viewer. That way, a dialogue can be tailored to their particular questions rather than pitching to a larger audience.
Critical to the success of social media engagement is being prompt in answering.
Let’s look at an engagement timeline for a conversation:
This conversation shows that the business responded quickly and then more interactions followed quickly. (This example was from Instagram where each reply was addressed to the other party via the @name tag)
There are some ways to encourage social media engagement, here we explore some ways which might just make your viewer click ‘reply':
In an age where technology rules, it’s nice to know there is a real person listening so don’t be afraid to share a bit of your story, be it in pictures or anecdotes.
Be smart @ work
Replying to a specific comment should be just that – specific. Don’t post a general comment hoping the right person will see it, tag them, address your content to their profile so they know you are focusing on their question.
Ask a question
Asking a question in a post invites a natural answer. It shouldn’t be contrived, just a subtle change in wording can make all the difference.
Share your best pictures
You have a gallery of images and can post every day, twice a day, for 100 days if you use them all… STOP! Using your ‘ok’ pictures can put someone off your brand and you are unfollowed and ignored before your best picture comes along. It is better to post infrequently, the golden rule is quality over quantity.
Make your audience smile
It can be difficult to bring humor, and there are certainly businesses and times when a sincere approach is the only path to take. If the opportunity arises to make a joke, a pun, share a funny story, then go ahead, you could brighten up a dull social media feed and stand out. If in doubt about the content, ask a colleague or friend to review it first. If the content you have published is badly received, learn from the experience and modify the posts for the future.
Share inside secrets
You can make your social media audience feel special by sharing product details early, by offering tickets to an event exclusively for them, or by taking them behind the scenes before a product line or new location starts up. It’s a win-win as the viewer gets to find out more, and the business creates a ‘buzz’ about the changes.
Maybe the biggest driver for engagement is offering a prize through social media. It could be ‘like our page and share this post for a chance to win … ‘
For a measured outlay (the prize), your social media reach could double, triple or better. What’s more, the people who ‘like and share’ are saying they want to win your prize and therefore they endorse your product or service. Their friends are likely to have the same interests so you are reaching your ideal target audience.
If you are looking for a social media marketing strategy, Trulium can help set up your profiles and reinforce your brand, cementing bonds with existing customers and connecting with new prospects. Contact us today to get started!