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Customer Testimonial Sources

We all know how important it is to showcase testimonials on a website. It’s certainly worth checking out what others have said about a business to reinforce the decision to try out their product or service. Here, we look at the sources which can be used to generate testimonials on a site, there may be an opportunity to showcase customer feedback which is currently overlooked or underutilized.

testimonial sources blog

Old fashioned ‘thank you’ notes

When you receive a ‘thank you’ by mail it’s not as easy as cutting and pasting to capture the text – or is it? Actually, this kind of customer feedback can come across as the most genuine as its unique handwriting and choice of note set it apart from the more common online text – we all rely on technology for just about everything. Take a picture of the card and share it to social media or copy the text to the website as a testimonial. It will stand out precisely because it is not ‘run of the mill’.
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Feedback from colleagues

When you get great feedback from another professional who interfaces with your team or uses your product, that is just as valid and valuable. For instance, if your cake supplier is happy that you’re always flexible and easy to arrange logistics with, the implication is that your team will bring that professionalism to their interactions too.

Social media comments

If you post to social media and get a great reaction, those comments can be recorded and reused. Better still, everyone else who sees that post will also likely pick up on the positive feedback.

Emails

Similar to the ‘thank you’ notes above but perhaps more common nowadays, emails are a treasure trove of feedback – good and bad. The good ones can help build data for reviews and the feedback which is negative should be addressed as soon as possible.

Video testimonials

Don’t shy away from getting feedback which can be shown as a compilation or featured video. Especially if there is already videography at an event. An example would be a skydive which is being filmed. When back on the ground it would be easy to ask “how was your experience today with this company?” Clever editing would mean no compromise to the skydiver’s keepsake and some great footage promoting the firm.

Quotes

When a customer says something fantastic to you directly, ask if you can quote them. Hopefully, the answer will be “yes” but even if the answer is “no”, nothing ventured, nothing gained!
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When the testimonials are used, it’s easy to state the source, so look around and make sure your customer feedback is being leveraged. If you are looking for creative internet marketing ideas, contact us today. We can help integrate your reviews into your online presence so that more people see them.

 

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