Social Media Marketing can be an important tool for any small business and whilst money may not be a factor (for a change in a marketing campaign!) as posting is free, there are practical tips to using Instagram which really only become obvious once an account is up and running. Some are intuitive and others follow unpredictable paths as the audience grows and engagement increases.
Posting is not meant to be a one-way ‘push’ of data. As a business looking to build a client base or strengthen the existing relationship with customers: monitor the posts, check for comments and then respond in a timely manner. Starting a dialog builds trust and shows that you care about your audience. This gives an opportunity to further showcase products and point potential customers towards the product which might best suit their needs.
Use an Instagram business account
Don’t cross over between personal accounts and business accounts. Keep the two separate to maintain a professional profile. In addition, it will be easier to contact you through the business account by clicking on the ‘contact’ button which appears when an account is changed from ‘personal’ to ‘business’.
Switch up the hashtags
If you are using hashtags to attract new potential customers, try new ones sometimes. Instead of throwing out all of the regular ones you use and totally reinventing the wheel, try out new #s sparingly so it takes less time to see which new tags are working for you. What are you looking for? Using a new hashtag could connect you with a new target audience and some of those people new to your content may like what they see. That will hopefully turn into new people following you so it may look like this:
Remember that increasing the number of followers is only a tangible benefit if they are looking for a company like yours so keep new #s relevant and on point.
When you get new followers and it isn’t clear how they found you, take a look at some of their posts to see what hashtags they use. Chances are you’ll find one of yours matches one of theirs. It could be relevant to one aspect of your business that you share. That is the perfect time to scope out the other hashtags they are using to see if it sparks any new ideas for you and your business.
There are so many filters and photo editing apps about that it can be hard to stand out in a crowd. Don’t be afraid to create an eye-catching visual that will grab a viewer’s attention.
This example uses a color filter, a lens flare, ‘instafill’ and different types of text (a bubble and normal text).
Great pictures can be recycled over time or edited to bring a different ‘look and feel’ for instance, take a great product picture and convert it to a black and white image.
Location, location, location
If your business is looking to attract local clients or you know that potential clients are watching your location (think a popular beach resort or a newly opened restaurant), make sure to use the location when you post and perhaps even consider #placename in your post
Social Media Marketing is not magic, it can reach new prospects and can bolster your brand however it takes direction and purpose to steer it in the right direction. For companies looking to start (or improve) their SMM, Trulium has the experience to improve brand visibility and build awareness. For internet marketing strategies to take your business to the next level, contact us today.