In the SEO world, there is always a lot of buzz around tools used to help identify keywords and key phrases. However the list was created, here we explore reasons why they should be revisited periodically to make the most of an effective SEO campaign.
The acceptance of pictures replacing texts is a bit of a moving target. For some advertising campaigns, this is the new norm and certainly, for a generation of millennials, they are seen as a common part of the digital language. Emoticons tend to convey emotions (like : – ) is a smiley face read sideways – it is a combination of text symbols used together to represent how the author is feeling) whereas emojis portray a wide range of easily recognizable people, expressions, animals, places, modes of transport, food etc and are actually a picture.
Although a relatively modern concept in communicating, they are now common and widespread, particularly across social media. Here we explore 5 reasons why it’s totally OK and maybe even better to use them than traditional text-only compositions.
Even a child learning to read can understand the concept behind a smiley face. It makes them feel happy inside. Likewise, even if a reader didn’t know how to say they were feeling sad or angry, happy or tired, a picture is worth its weight in gold in quickly conveying emotion.
Did you know that they also bolster the reach of your posts? As well as using hashtags, viewers also search on emojis. If you’re a bride looking for inspiration, searching on the ‘bride’ emoji will pull up all the posts no matter what language the hashtags are in. Reason enough to take them as a serious part of your marketing toolkit.
Especially on social media platforms like facebook and instagram, it’s just as easy to comment with a heart or clapping hands if you like the post or you are posting, especially important if you are marketing promotional images around the world and don’t want to translate text. A palm tree emoji can reinforce a sunny picture of a tropical beach in Florida, a jumping dolphin has us checking out the waves to catch a glimpse.
There are certainly some professions and forms of official communication where the use of emoticons or emojis could be seen as inappropriate. Generally, they are reserved for more light-hearted, informal representation. If in doubt, look to your own niche market industry leaders, the first step in adopting a more relaxed attitude to their use will probably come across in social media posts first.
The millennials and youngest generation of IT-savvy consumers will make up larger percentages of the population of consumers as time goes on. If they are reacting to your advertising and social media with emojis and emoticons then you need to be able to reciprocate to seem relevant, mirroring their tone in your response builds a client relationship. You appear more friendly by replying in the manner they also choose.
Someone else has already done all the hard work for you so there is no need to make up your own set of images. Starting an email with a long sentence about what has gone wrong so far that day can be said succinctly
Maybe some of the detail is lost but the general message is conveyed in an instant.
You’re just as likely to see your next emoji on a T-shirt as onscreen, they are widespread everywhere you look. You’ll soon get feedback if you overuse the symbols and a slow and steady approach is best. There is no need to set a goal as to how often you do use them, they are here, they are here to stay and they can truly help you get your message across to make your clients