This could be a deliberately misleading title but we’re not thinking about the definition of your monitor, we’re thinking about the resolutions linked to this time of year – New Year!
When it’s ‘out with the old and in with the new’, January prompts a fresh look at old habits so why not apply the same thinking to your website? If your website is looking ‘so 2016′ (or 2010!) then here are a few pointers to revamp your online storefront.
Out with the Old
A common resolution – on your website it could be compared to renewing your images. Did you take some great promotional shots in 2016 but haven’t got around to uploading them yet? It’s easy to put things on the back burner and before you know it, December is history and your customers are thinking of spring. Make sure when a new potential client clicks in to look at your products or service, they are seeing the best you have to offer.
Oh – that does sound like a common New Year’s Resolution. On a website that could translate into cutting down on clutter. Re-reading your content and editing out the fillers. Visitors to your site often will skim the text blocks so make sure the text you carry is direct and represents your message.
If your site has organically grown over the years and now covers many pages, ask a colleague or a new employee to give them your opinion on how easy it is to navigate. Would the site benefit from a new menu structure? Would it be more intuitive or look more inviting?
If you have plans to develop or redesign your site, there is no time like the present! If you have been mulling over ideas for a while then maybe it is time to take action.
Spend less time on Facebook
(yes, that is really one of the top resolutions for many people!)
If you worry about how much time you (or your employees) spend on Facebook, then at least make sure your business has a presence and you are using social media to help with your marketing strategy. Social media marketing is a valuable tool in business today.
Keep up with the times
Does your site have a copyright date on the footer? If so, does it need to be updated soon…
Don’t get left behind
For some business types, this time of year is the busiest of all, no time to relax and maybe even a bigger team working seasonal hours. Once the rush turns into a trickle you may want to cut prices and sell the rest of your inventory (especially if it is stenciled with 2016!). That’s a prime opportunity to put a banner on your site as well as promoting your bargain across your social media profile. If you expect the promotion to be relatively short term then let it ‘take over’ your graphics so you can draw attention instantly.
Happy New Year!