1. It’s Free
When you’re talking about using analytics or not, it’s really a matter of why wouldn’t you at least collect the data? Even if you don’t have time to study the analytics now, you’re building a stockpile of statistics which can be studied in the future. There is no cost associated with collecting the data. The potential cost is in the time it takes to interpret and use the statistics to help your business. This may be your time or a professional you hire to analyze the data for you.
2. It’s not rocket science
If you’ve never looked into your website’s analytics, you may think it holds tables of data which you would have to spend weeks trying to understand. The truth is that much of the data analysis is already done for you and is presented in a format which is simple to interpret and intuitive.
3. You can track changes
When you make a change to your website or run a marketing campaign, it is likely that you will see a change in traffic to your site or a change in the traffic flow within your site. By using analytics, you will see the impact of a change. For instance: if you launch a new design on your site, is it holding a visitor’s attention? Has your bounce rate changed or the average number of pages a new potential client looks at. Likewise, if you have launched a responsive design website, does the bounce rate for mobile devices and tablets drop as would be expected (as your site would have been difficult to read and navigate without the responsive design).
4. Get to know your customers
You might think you already have a good idea who your customer base is, and that is probably true. Analytics brings concrete evidence of where they are, who they are, when they are searching your site, how they are finding your site and the flow of traffic through your site. How does that help? Well, it could help to target a new promotion or it may point to a fundamental flaw in your site if a large proportion of your visitors are not finding the pages you are trying to promote. It’s also a great way to find out leads generated through your social media. If your return on investment is not as expected, it could be time to rethink your strategy.
5. Shape your future
Becoming an expert on your site performance gives you the confidence and tools to plan ahead. It also empowers you to persuade others within the company or outside that you can manage your business effectively. The data can be used to backup a case for
- a business loan
- renewing a business visa
- expansion (or conversely – downsizing)
- verifying your business model is working
If you’re ready to start analyzing and want some help with your site, contact us today firstname.lastname@example.org