SEO benefits of long tail keywords

Long Tail Keywords – one key to SEO success

If you’re unfamiliar with the world of SEO (search engine optimization) then even the title of this blog may sound strange – bizarre even. So let’s take a closer look into what long tail keywords are (and aren’t) before we decide if they are valuable in your SEO strategy.

What are long tail keywords?

These are search strings which your potential clients may be keying into a search engine where you want your company to be in the running for their business. They tend to be several words (three generally at a minimum) and are less generic than their one or two worded counterparts – often referred to as ‘short tail keywords’. The best way to demonstrate is with examples.

These are examples of short tail keywords

  • necklaces
  • soup
  • gutter
  • weed killer

They are made up of one or two words (typically) and will be very popular search terms across all search engines as they could be a good starting point for consumers to start researching a purchase or service.

As the consumers search around, they may hone in on something more specific. Perhaps the necklace they want is silver, perhaps the weed killer has to target their particular problem which happens to be dandelions, perhaps they are not looking to buy a new gutter but instead want to clean out a blocked gutter.

Long tail keywords could then be the search strings they switch to using. Here are some examples following on from the list above

  • silver unicorn necklace online
  • Italian minestrone soup recipe
  • Tools to help clean a blocked gutter
  • Pet friendly Dandelion weed killer

SEO Analysis

Using online tools, it’s possible to analyze these terms further to demonstrate the difference between the traffic volumes with these search strings. Let’s use the ‘soup’ as our example here.

In one month, the term ‘soup’ is searched for 30.3k-70.8k times (that’s a lot of searches!). That could be made of of recipes, reviews, grocery promotion, diets, definitions, cookbooks, tutorials, menus, the history of soup, most popular soup, gourmet soup, budget soup … you get the picture, the list goes on and on precisely because the search term is so generic and broad.

SEO Denver

In the same month, the term “Italian minestrone soup recipe” was searched between 501-850 times – significantly less – but if you are trying to attract a following and have an awesome Italian minestrone soup recipe, the people who did key in that search string (because that is precisely what they wanted) will have a better chance of finding  you.

SEO Denver

Changing your strategy

If you leverage your SEO to look at some of these long tail keywords, not only will you have a better chance of ranking in the SERP (search engine results page) – which means even if you have a small business you could still rank highly, the people who do click on your link are more likely to be looking for content like yours as the wheat has been sorted from the chaff (the field of search has been narrowed and unrelated results are filtered out). This should translate to

  • a lower bounce rate – that means your visitors are more likely to like what they see when they do click and further explore your site
  • a greater chance of achieving your marketing goal whether that is building a following or selling a product / service

Both of those outcomes are advantageous to your business and you’ve managed to reach your ideal online contact.

SEO Denver

Ultimately, the key to success lies in finding the right mix of keywords for your business. It might not be a quick process, but it could be well worth investigating. You are the expert in your business, if you want to switch up your SEO with some long tail keywords, let us help you with a plan. Contact us today  info@trulium.com

 

 

 

15 SEO Acronyms explained

When you enter the world of Search Engine Optimization (SEO), there are many terms which get reduced to acronyms so commonly that it can be rare to hear the full version. This can make for awkward or plain confusing conversations where meanings can be ambiguous or totally misunderstood. Fear not! Here is our guide to 15 common acronyms which will help cut through the jargon and level the playing field when you are talking about your website, your rankings and the wonderful world of SEO TLAs (three letter acronyms!).

 

  1. SEO – Search Engine Optimization – the art of maximizing a website’s chances to rank high in searches
  2. SEO Acronyms SERP – Search engine results page – when you have entered a search string, the SERP is presented back to your screen. As a general rule, the higher up the page your listing appears, the more chance you have of being noticed and clicked on
  3. ROI – Return on Investment – The amount of money or another benefit that you expect to receive after investing
  4. PPC – Pay per click. You’ve probably noticed ads appearing at the top of search engine results pages, you can pay to promote your site to gain higher visibility and will be charged per click. You can limit your financial exposure by setting a budget.
  5. CPC – Cost Per Click –  when you are using a Pay per Click campaign, the cost per click indicates the cost to you when the ad is selected
  6. URL – Uniform Resource LocationThe unique address of a web page eg http://www.trulium.com
  7. HTML – HyperText Markup Languagethe language used to code how a website should look and how to format it. eg  bold  text can be coded as <strong>bold</strong>
  8.  CSS – Cascading Style Sheets Sets of code which allow the developer to choose a ‘look and feel’ for a site. eg. All headings within a page should be a certain font, specific size and a fixed color.
  9. CMS – Content Management System – A software application that allows management of digital data, most commonly on the web. The interface facilitates many actions – Upload, create, edit, delete, link, display ….. The most popular example of a CMS currently is WordPress.
  10. WYSIWYG – literally – What You See Is What You Get, so if you see text underlined, it will print underlined, if you see italics, it will print italics.
  11. SEM – Search Engine Marketing – online marketing to promote websites to improve their rank in searches, usually through paid advertising campaigns
  12. CTR – Click Through Rate – This statistic is measured as a percentage and shows the number of clicks which resulted from the site being presented on a results page. This can be misleadingly optimistic is the sample size is very small so a CTR of 50% sounds great but could mean 1 person clicked because the site was only found twice.
  13. SEO Acronyms SMM  – Social media marketing – marketing your products or services through other platforms like facebook, pinterest, instagram, google plus.
  14. KPIs – Key Performance Indicators – statistics which can measure performance of a business and then can be leveraged as a marketing tool eg. 78% of all calls to the helpdesk are answered within 3 minutes.
  15. UGC – User Generated Content – often the most valuable data on your site, this material (pictures, testimonials, feedback) is contributed by users of your product or service and can help potential clients relate to your brand more directly.

You are the expert in your business, if you want to put some TLC into your SEO, let us help you with a plan. Contact us today  info@trulium.com