There are so many websites that it must be easy, right? If you’re looking to create your own website and take the DIY approach, there are some considerations to weigh. A website redesign can be just as big a project as a website design from scratch.
- Time – creating your own website may be more time consuming than you thought. If you have prepped your content and know what you want your site to say, you’re off to a great start. It is rarely as easy as plugging in text though, plan on a steep learning curve and some frustration if you are looking to ‘go live’ within days.
- Being found – Search Engine Optimization is a skill which takes time, experience, experimentation and analysis, it is also a moving target where what works today might not work next month. When building your website, SEO should be integral to your website design and forefront in your mind, not so that it drives the content of your site, but so that it reinforces the message you are sending out. If you want to be found with particular search strings, it’s not as easy as mentioning those key phrases in as many creative ways as you can think of.
- Doing what appeals to you (and only you) – maybe you like a vibrant pink background, flashing lights or a soundtrack from the 1980’s. You have to forget about what you like to appeal to a general audience and there are serious studies on which colors are turn-offs and what palettes are more aesthetically pleasing. Being unique is not always good – it can scare people away and look unprofessional.
- Cheap templates can look … cheap – if budget is your biggest consideration then a cheap template may serve its purpose, although it might take significant customization to make you stand out. If you are unable to customize it yourself, you’ll still need help.
- It can’t do any harm to try – the only thing worse than not having any website is to have a terrible website. It can harm your brand and potentially not only draw in no new business, it can tarnish your reputation with partners.
- Who can help down the line? You’re up and running, everything is great and then one day a client calls to say they can no longer see your site or the links don’t work …. do you have someone on hand who knows the history, took the backups (or coached you) who can help once you come to rely on your website.
- Be responsive! – if your site is not friendly for clicks from a tablet or mobile phone, you’re not engaging so many potential clients. It’s not just the future, it’s the now.
- You need to balance what you present with how long the screen will take to load. If it takes a few seconds to load big images and lots of links, your audience may give up on waiting. There are tricks of the trade and there are compromises to be made, it takes experience to know where trade-offs are inevitable.
We are Website Design Experts
You are the expert in your business, if you don’t have the time or the inclination to become an expert in website design, let us help you with a plan. Contact us today email@example.com