Having a website is a great start but maximizing its potential takes your marketing power to a new level. Remember that it doesn’t matter how perfect the site looks to you, it has to appeal to the readers you are looking to attract. Here we look at some of the common omissions, most of which are super easy to fix.
Call to Action – you’re reaching your target audience and they like what they see. What is going to make them pick up that phone or click to inquire? A CTA (call to action) encourages immediate contact and initiates that first conversation. It could be “Sign up for free” or “Start here” or pretty much any short punchy line that makes that mouse click in before they search for another website. If you have a call to action, it should be eye catching and easily visible (near the top of the page or near your best images)
Contact info – it needs to be clear and easy to find. Nobody is going to click all around your site, it’s just too easy to look for someone else who makes it simple.
Testimonials – let your happy customers lead the charge in winning new business. It adds credibility and potential clients can easily relate.
“About Us” – it helps to add a human perspective to the interaction. It’s easier to pick up the phone if you know something about who may answer and why they are the team for you.
Social media integration – put the links to all your social media platforms prominently on your site. Increasingly customers ‘follow’ vendors to validate their decision making before choosing a provider.
Appropriate terms – when you become an expert in your field it’s easy to slip into technical jargon and three letter acronyms galore. If your customer base are not experts, they are likely searching for a different set of keywords. Put yourself in the shoes of the person you want to meet and focus on the language they are familiar with.
A gallery to inspire – showcase your product or service with images to stun. You want a ” I must have that now” reaction.
Clear navigation – the simpler the better so that in a few clicks, your visitors know all they need.
A blog – delve deeper into topics and encourage interaction (feel free to leave a comment at the end!)
Analytics – there are tools to help you understand who visits your site, how long they stay looking around, which pages they land on, how they found you … metrics you never even knew existed. The point is you can learn from the data and tweak your site accordingly.
SEO and local SEO – search engine optimization will get your page ranked higher to give you a better chance of being noticed – that’s the first step to winning new business.
Current data – if your website looks up to date and well maintained, you instill trust in your professionalism.
Branding – Your website should be consistent with your other advertising. Use your logo, your colors, your tagline so that you are memorable.
Responsive design – if you can’t be seen on tablets and mobile phones you are losing traffic, gone are the days when everyone searched online on a desktop.
If you’re looking for help with your website, why not contact us today firstname.lastname@example.org