What is your website missing?

Having a website is a great start but maximizing its potential takes your marketing power to a new level. Remember that it doesn’t matter how perfect the site looks to you, it has to appeal to the readers you are looking to attract. Here we look at some of the common omissions, most of which are super easy to fix.

denver web designCall to Action – you’re reaching your target audience and they like what they see. What is going to make them pick up that phone or click to inquire? A CTA (call to action) encourages immediate contact and initiates that first conversation.  It could be “Sign up for free” or “Start here” or pretty much any short punchy line that makes that mouse click in before they search for another website. If you have a call to action, it should be eye catching and easily visible (near the top of the page or near your best images)

Contact info – it needs to be clear and easy to find. Nobody is going to click all around your site, it’s just too easy to look for someone else who makes it simple.

Testimonials – let your happy customers lead the charge in winning new business. It adds credibility and potential clients can easily relate.

“About Us” – it helps to add a human perspective to the interaction. It’s easier to pick up the phone if you know something about who may answer and why they are the team for you.

denver web designSocial media integration – put the links to all your social media platforms prominently on your site. Increasingly customers ‘follow’ vendors to validate their decision making before choosing a provider.

Appropriate terms – when you become an expert in your field it’s easy to slip into technical jargon and three letter acronyms galore. If your customer base are not experts, they are likely searching for a different set of keywords. Put yourself in the shoes of the person you want to meet and focus on the language they are familiar with.

A gallery to inspire – showcase your product or service with images to stun. You want a ” I must have that now” reaction.

Clear navigation – the simpler the better so that in a few clicks, your visitors know all they need.

A blog – delve deeper into topics and encourage interaction (feel free to leave a comment at the end!)

Analytics – there are tools to help you understand who visits your site, how long they stay looking around, which pages they land on, how they found you … metrics you never even knew existed. The point is  you can learn from the data and tweak your site accordingly.

SEO and local SEO – search engine optimization will get your page ranked higher to give you a better chance of being noticed – that’s the first step to winning new business.

Current data – if your website looks up to date and well maintained, you instill trust in your professionalism.

Branding – Your website should be consistent with your other advertising. Use your logo, your colors, your tagline so that you are memorable.

Responsive design – if you can’t be seen on tablets and mobile phones you are losing traffic, gone are the days when everyone searched online on a desktop.

If you’re looking for help with your website, why not contact us today  info@trulium.com

Your Website – what first impression are you giving?

Over time it’s easy to become so familiar with your website that you lose sight of how it appears to a new visitor – a potential client clicking into your site for the first time. That first impression could be the difference between winning their business or losing them as they click into a competitor’s site.

What to avoid

  • excessive load times
  • be responsive and mobile readylimiting your audience by not being responsive – if your site can’t easily be viewed from a phone or tablet, your online visitor will find a site that is simple to navigate and read when it is convenient for them
  • error messages
  • outdated content
  • poor quality images
  • a confusing layout which makes the site (at least appear) difficult to navigate. This includes a page ‘heavy’ on text with no natural breaks or images. Nobody will read the entire page before they decide to find out more, they will jump between headings and scan the site to decide if they like it enough to keep looking
  • a generic site which hasn’t been branded – when a search pulls up your site and your potential customer clicks in, they scan the page to check they recognize a logo, location or slogan which reassures them they are on the business they thought they were

 

The next consideration is what first impression you would like to give. Are you trying to present information or encourage your visitor to explore your site?

If you are trying to draw clients literally to your place of business, consider maps and clear directions from major nearby cities.

First impressions count imageWhen your business is visual eg. florist, artist, designer, showcase your work so that a glance conveys your colors, style and design. Put your best images in the most prominent place as they are your ‘hook’ to spark more interest in exploring your site. Brand the image if necessary so that it is clear the image is your own and not a generic stock image. If you can’t choose or your product range is diverse, consider a scrolling gallery with 4 or 5 images which rotate.

Checklist

Imagine yourself in a potential client’s shoes (or ask someone you trust who is not familiar with your website for their opinion) and consider:

  • do the colors appeal
  • are my service or product clear to see
  • do I appear an expert in my field
  • does the site look professional and trustworthy
  • is any of the content out of date
  • do I have better images to represent my brand
  • is it clear how to contact the business
  • are the navigation menus intuitive
  • are there distractions drawing a client away from my content (eg excessive links or ads)
  • does the site reinforce the other branded material you are distributing? (business cards, shop front, advertising)
  • is there a link to social media so that it is easy to ‘follow’ you

 

first impressions countA website that looked great a few years ago may look tired to your audience today. If you are spending money on SEO (search Engine Optimization) to drive your site higher up the rankings, you need  positive first impressions to capitalize on your advantage and persuade prospects they have found exactly what they need as soon as they find your site.

 

If you’re ready to revisit the first impressions you are giving , contact us today  info@trulium.com