Spring Clean your work space

It’s that time of year and as good a time as any to tackle your desk and desktop. Here are some easy spring cleaning tips to make your work space and desktop a more productive area.

De-clutter

The inevitable first step is to clear out the obvious papers, receipts, notes, broken pens and other debris that has built up. It will be easier to work, less stressful and easier to keep clean.

Business cards

If you ran out of cards a few months ago, or worse, if you have scribbled your new phone number over the ones you have left, get some new ones ordered. Put them in a prominent place on your desk so you remember to give them out to new contacts and they think to ask for them when they’re introduced.

For business cards you have collected and need revisiting,  reach out online, make sure you plug in the names to your social media networks (like LinkedIn, Google+)

Eliminate duplicates

Shortcuts in more than one place will lead to confusion down the line when they need updating.

Ancient links

If you are new to the job or haven’t clicked into shortcuts for months, don’t assume they can be deleted now. They could be only relevant at tax time or when you’re contacting the vendors for the annual office party. Create an ‘archive’ folder and move the links there. When you’re sure they are no longer required (when you never have need to go into that folder), you’ll have more confidence to clear them up.

Streamline

collageAlways attaching the same group of pictures? Put them into a collage. It looks more professional and you’ll never miss one by accident. Along the same lines, if you’re sending out attachments with random names (like DCS00876.jpg), rename them now to organize your files and present a better first impression for your contacts.

Process and Procedures

For hard copies of documents, check you have the latest version. If you can’t find a print date or latest update, go to the master of the document and add version number or edited date fields then reprint so you know you are working from the correct source. Similarly, if you have scribbled over your notes to update a process or procedure, get the master updated so your colleagues (or your successor) will also benefit.

Smile!

spring clean your desk1Look around at what makes you smile … would you like a more up to date photograph or a motivational quote? Do you want to brighten things up with some colored paper / highlighters / cool stationery? Making sure you have what you need can also be fun, a place for everything and everything in its place but maybe you have unique paperclips or a stamp to mark when you have processed an invoice.

 

Other ideas which might work for you:

  • color code
  • add a tray or basket for ‘pending’ or ‘in progress’
  • have a designated area for outerwear / bags, make that your ‘personal space’ so your desk appears professional
  • use a cutlery drawer or simple dividers to manage your stationery or tools
  • before you leave your office, make sure it looks the way you want to find it the next day. Once routine, this will be your path to leaving the office on time and not falling into the trap of ‘just cramming in one last thing’ when your mind is already on dinner.

If you’re ready for a bigger change, contact us today  info@trulium.com

Connecting with your prospects starts with knowing your prospects

New prospects are the key to your future success. Whatever your advertising budget, no business likes to waste time and energy on finding new potential clients and still come up empty. When it feels as though you are a very small fish in a big ocean, there are some tips and tricks for finding new prospects, focusing your time, energy and investment with a strategic plan.

  1. What does your current client base look like?

Start by looking at your top existing clients and try to find a link between them. Are they all in the same core demographic, are they geographically concentrated, are they part of a network which you would like to be introduced to? Are your key contacts typically in a certain department or forum?

  1. Leverage your good work

Trulium portfolio image for blog

Your best advertisement should be your portfolio of work. It’s a showcase of the services you offer and gives a potential client a picture of what you can do for them. If your business is art, take every opportunity to show bold and bright images. If you are selling food, make up samples and take trays to nearby office buildings or parks to create a buzz and attract your local consumers. If your tents are hired for receptions, or your limousines are hired for a corporate function, make sure your business name or contact details are visible and accessible.

  1. Highlight Testimonials

When you have clients who give you good testimonials, highlight them. This means more than having a ‘testimonials’ page on your website – a prospect would have to be very interested already to go and find that data. Put the reviews front and center, scatter them across all your branding as you’re sure to say great things about your own business, it carries more meaning when coming from one of your customers. What would that look like? It could be

  • Posting the review to social media
  • Adding a quote to separate sections on your website
  • Adding text to images on your site so the testimonial can be seen on sliders or featured images
  • Including a review on printed material, flyers, business cards

sample testimonial on image for blogThe reviews should be as concise as possible. Credibility comes from adding a name and maybe the City, State (eg The best burger in town! – John, Denver, CO). Unless you’re going to update the content frequently, don’t add a date as it will soon look old. If you are going to update with new reviews frequently (monthly perhaps), then adding the date becomes an added selling point as it proves the current quality of your work. The viability depends on how many reviews you receive and the workload in keeping your branding current.

  1. Ask for a referral

Your customers almost certainly have their own network of professionals (or friends) who at some point will be looking for the services you offer. They may automatically think to refer your business, but would be more inclined to if you have already suggested the idea. A great way to put yourself in the front of their thoughts is by offering an incentive, for instance, refer a new client and receive one month free, or receive a gift card.

  1. Think ‘out of the box’
  • If your clients are local, go ‘old school’ and consider postcards, flyers on doors or ads on local bulletin boards
  • Sponsor a local sports team or school event to get your logo and name in front of the community
  • Partner with a business that dovetails with yours to run a joint campaign and half the costs or double the reach
  • Ask existing clients how they found you and see what has worked in the past
  • Leverage your existing network by asking if they will display your business cards or brochures

Lastly, position your business so that you can be easily found by those prospects you have not actively reached out to. Optimize your website, post to social media, consider online advertising, look for trade shows, connect across social media platforms like LinkedIn and Google+. Make it so easy to contact you that your prospects pick up the phone or email you immediately.

Interested in learning more? Contact us today  info@trulium.com