Does my small business need a website?

If you’re the owner of a small business wondering whether or not to take the plunge and launch a website, it can seem a daunting task. Is it worth the hassle? Will it be cost effective? Here are ten reasons why your business needs a website.

  1. Customers expect a credible business to have a web presence. If a potential client is comparing vendors, often that is done online and if they have heard great things about you but can’t find your website, you’re missing out on an opportunity to start a dialogue. A visit to the company website is commonplace before visiting the business even if only to get directions.
  1. 24/7/365 It’s unlikely your business is open all day, every day. Your website gives you the chance to reach new customers even when your doors are closed. If you’re in a business where you’re attracting tourists, they may be in a different time zone when they’re scouting hotels or restaurants, meaning even if they can’t speak to you on the phone, they can email or inquire easily.
  1. It is clear this is the way forward. There will never be a day when this becomes bad for business – new platforms may crop up in social media and there will be advances in design, but it is clear the norm is to have a website. If you haven’t got one already, it’s not too late.
  1. It reinforces your brand. Take your content and use your logo, your name, your marketing to present it in a ‘digital shop front’. When searching the web, even seeing your name in a list sparks recognition and builds a link from the thought process to clicking in and finding out more.
  1. It needn’t be forty pages. A concise, professional site is better than an extensive, poorly designed site. It’s the quality of the content which will rank you in the searches and keep people coming back.
  1. You can leverage testimonials. Referrals are vital to build your client base. Presenting reviews from real people is a great way to earn trust. Readers will effectively be introduced to you through the eyes of someone like them – a client.
  1. Re-invent your business now. Maybe you’ve been established for a few years, your services or products have changed over time, your focus has shifted slightly to better suit the times or changes in your field. Creating a website helps you drop the legacy of discontinued products and encourages you to revisit who you are today.
  1. Your website becomes a great ‘home base’ for exploring your other promotional material – with links to social media like facebook, your website can not only be used to display the ‘link’ buttons but you can display the feed so that once you routinely post 1 day sales or offers to facebook, they will automatically be displayed on your website giving you extra reach with minimal effort.
  1. With ease of shipping and competitive costs, a small business doesn’t need to think locally. Even if you rely on people being in the immediate vicinity like a coffee shop, are they likely to look for you before they arrive? If you sell a great product can it only be used nearby or would someone be prepared to purchase from you and pay extra for shipping? The website gives you reach.
  1. Save money on traditional advertising. It’s expensive to design and print colorful brochures, videos or handouts. Flimsy black and white tri-fold leaflets are unlikely to impress. A website gives you freedom to market your wares in vibrant color, with a soundtrack or video links if you wish. It can also be updated and maintained to stay evergreen (unlike the brochures you printed before the prices changed or you noticed the typo on page 7).

website development from Trulium

 

 

 

 

If you want to find out more, contact us today  info@trulium.com

Which social media platforms are right for your business?

Like it or hate it, social media is an important marketing tool. Chances are when you go to a place where people are having some ‘downtime’, like the airport lounge or riding the train, they’re not talking to each other but instead looking down at their ‘phones busily scrolling away. Along with all the personal catch up with “friends” and family, they’re checking out reviews on the latest restaurant or pricing services that they’re researching. These links matter as they not only represent your business in a different way, they are part of the net you cast to filter potential clients to your door. If your social media posts show your products or services in an engaging and positive manner, you’re one step closer to selling your product or initiating a new dialogue.

social media platformsChoosing which platform to use largely depends on what you are showcasing. A starting point may be to launch in the social media zone you like most and are most familiar with – if you look for ideas on Pinterest and it works well for you, look at if that tool will work for your business. If you don’t have help from a team experienced in social media, this will get you off on the right path and once you’ve taken the first step (no matter which tool you use), the next will follow more easily.

What factors are most important?

  • Who are you trying to reach? What social media platforms will they be using?
  • Do I need my posts to be seen quickly (for instance if you want to post a flash one day sale event, Facebook and Twitter are perfect for spreading the word. Facebook has far and away the most active users and is a good fit for virtually everyone.
  • For building a gallery or portfolio which can build over time and represent your brand, Pinterest is accessible and popular, primarily to females, which is great if they are your core demographic (eg wedding planning). Instagram is another image driven application (with more active users than Pinterest) allowing you to share instantly or filter and enhance your content, allowing you to highlight your brand and set yourself apart from your competitors. A plethora of supporting apps help morph your image into a piece of art!

social media platforms Trulium social media blog - after edit

Use supporting apps
to stand out from the
crowd

 

  • For professionals who want to network and build contacts, LinkedIn was designed just for you.
  • For local business visibility and for the power that Google brings, Google+ will continue to become more relevant – get in early and build your social platform.

If you’re still baffled, look to a competitor that is reaching your audience now. Checkout their website to see their links to social media. When a potential customer likes what they see on your website, they often click on your social media links to be reassured by your professionalism and follow or connect with you whilst considering your product or service.  An important note to take is that your branding should be consistent across all of your platforms, present what make you unique so that customers know you will be a good fit for their needs. The landscape changes over time and the customers of the future are embracing social media as a powerful tool. Your campaign needn’t be a burden – have fun with it, start new avenues for conversation and opportunity.

It’s not a popularity contest, look to build a loyal following of potential clients and attract prospects through new channels. Be attentive to your social media traffic and respond promptly to deliver a good experience. Set up a plan and start the journey. Once you’re up and running, use the tool analytics to guide your next strategy. If you’re looking for a helping hand, why not contact us today  info@trulium.com