WordPress is a hot topic and the most popular CMS (content management system) out there. To say it is good for SEO can be a little misleading, in truth it offers the capability for fantastic SEO but it takes skill to find not only a workable solution for your business, but the right one. Easy to use and free to install, WordPress offers literally thousands of plug-ins to help you customize your site with endless possibilities. Its growing popularity drives new updates and assures a reliable platform. Setting up the site initially may seem daunting, but in fact that is only the start of the challenge. SEO is a moving target, where the rules of the game constantly change. Every time your site is updated with a new plugin or new content, your rankings could change, the site loading speed could increase – or worse! It’s therefore critical to conduct regular SEO audits to make sure you’re where you want to be.
What sets WordPress apart?
WordPress has several SEO plugin options to take much of the legwork out of basic SEO. Choosing which one is right for you depends on the compatibility with your existing site, the level of support you need (initially and down the line) and any future development you have in mind.
WordPress generates a friendly, intuitive URL structure by handling the creation of each URL via its permalink feature. That means by cleverly and inventively titling your pages, you’ll end up with the perfect URL with the keywords you’re trying to highlight. Keywords in the URL are a ranking factor so thinking ahead rewards you with higher ranking on searches for your keywords as well as easy to remember URLs (instead of some kind of ?pageid=1234)
Originally developed as a blogging platform, new content published through WordPress can also be quickly created and easily published. Once you find a format and naming standard that works for you, building the site follows organically. With millions of WordPress sites around, search engines easily crawl them and are able to index and rank the content.
With a massive community using and contributing to the gallery of plugins and WordPress tools, chances are that if you have a niche, someone has already been working on whatever solution you are looking for – it’s a matter of honing in and finding the best fit for you. Look to popular plugins first as they have been tested widely and are popular for a reason!
Is WordPress right for you? Well, more and more people are switching to WordPress daily and it has great momentum, with no sign of slowing down.
When your business isn’t SEO there are literally millions of options and it can be overwhelming when your competitors seem to be able to achieve a higher visibility no matter what you try. The good news is that professionals who do understand SEO make it their business to keep up to date with the latest releases and industry best practice. At Trulium, we learn who you are, what you do and about your services and products – then we can tailor a solution to you. A generic ‘one size fits all’ solution may technically give you a presence but to be unique and reach the clients you want to, you need more than a good product to sell – you need a site with great content that has the SEO behind it to get you noticed.
Contact us today firstname.lastname@example.org to start improving your SEO and attracting new clients.