Is WordPress good for SEO?

WordPress is a hot topic and the most popular CMS (content management system) out there. To say it is good for SEO can be a little misleading, in truth it offers the capability for fantastic SEO but it takes skill to find not only a workable solution for your business, but the right one. Easy to use and free to install, WordPress offers literally thousands of plug-ins to help you customize your site with endless possibilities. Its growing popularity drives new updates and assures a reliable platform. Setting up the site initially may seem daunting, but in fact that is only the start of the challenge. SEO is a moving target, where the rules of the game constantly change. Every time your site is updated with a new plugin or new content, your rankings could change, the site loading speed could increase – or worse! It’s therefore critical to conduct regular SEO audits to make sure you’re where you want to be.

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What sets WordPress apart?

WordPress has several SEO plugin options to take much of the legwork out of basic SEO. Choosing which one is right for you depends on the compatibility with your existing site, the level of support you need (initially and down the line) and any future development you have in mind.

WordPress generates a friendly, intuitive URL structure by handling the creation of each URL via its permalink feature. That means by cleverly and inventively titling your pages, you’ll end up with the perfect URL with the keywords you’re trying to highlight. Keywords in the URL are a ranking factor so thinking ahead rewards you with higher ranking on searches for your keywords as well as easy to remember URLs (instead of some kind of ?pageid=1234)

Originally developed as a blogging platform, new content published through WordPress can also be quickly created and easily published. Once you find a format and naming standard that works for you, building the site follows organically. With millions of WordPress sites around, search engines easily crawl them and are able to index and rank the content.

With a massive community using and contributing to the gallery of plugins and WordPress tools, chances are that if you have a niche, someone has already been working on whatever solution you are looking for – it’s a matter of honing in and finding the best fit for you. Look to popular plugins first as they have been tested widely and are popular for a reason!

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Is WordPress right for you? Well, more and more people are switching to WordPress daily and it has great momentum, with no sign of slowing down.

When your business isn’t SEO there are literally millions of options and it can be overwhelming when your competitors seem to be able to achieve a higher visibility no matter what you try. The good news is that professionals who do understand SEO make it their business to keep up to date with the latest releases and industry best practice. At Trulium, we learn who you are, what you do and about your services and products – then we can tailor a solution to you. A generic ‘one size fits all’ solution may technically give you a presence but to be unique and reach the clients you want to, you need more than a good product to sell – you need a site with great content that has the SEO behind it to get you noticed.

Contact us today  info@trulium.com to start improving your SEO and attracting new clients.

 

How to get “likes” on Facebook

Facebook is a valuable online marketing tool. With so many people checking Facebook many times during the day, your business needs to have a presence. It takes time to build your audience and there are no real shortcuts. There are ways to buy “likes” but the goal is really to have an engaged audience interested in your business that are informed by your posts and see the content as valuable. If you don’t have a Facebook page for your business, check out your competitors … because that’s how  they are attracting your potential customers.

Easy ways to get more “likes”

Trulium blog - how to get likes on Facebook

  • Make sure your Facebook page accurately describes your business so it will be found in searches
  • Be unique and set yourself apart
  • Keep your branding consistent across your website and social media
  • Keep it short and sweet! Posts over 250 characters struggle to keep the reader’s interest and posts under 80 words are the best received.
  • Photos prove to be more popular than text ( have you seen how popular cute animals are on posts not even remotely related to animals?). Photo albums are even more popular and the slideshow posts showcase several images without having to click through
  • If you can make someone smile, they’re more likely to hit that “Like” button – add humor where you can :-)
  • Ask questions to try and start a dialogue
  • Don’t over-post …. 5 plus posts per day will soon get boring and it’s best to be driven by the content you want to share. Find a balance between keeping a presence and keeping content worthwhile. 1-2 posts a day gives a business great visibility – especially if the content is new and image driven.
  • Try to create original material – unique to you. Lots of companies “share” articles and posts from others but to get those “likes” you need to impress with your knowledge or insight.
  • Ask family and friends as well as employees to like your page and help promote it. Having this extended team to further the reach of your Facebook page seems an obvious step but it’s often overlooked
  • In your own personal Facebook account, link to your professional page as your place of employment
  • Make it easy to find you – add a Facebook link to your website and blogs
  • Have an incentive for someone to like your page – offering a competition or a coupon motivates action and encourages shares
  • Think about the times you press “Like” and what motivates you – use that when you are posting
  • Think about the time of day or day of the week – if your target audience is looking for you during business hours, then that’s when you want to be posting. You don’t have to hover over the keyboard waiting for the best time- simply schedule your posts in advance
  • Share images of your office and staff – it’s a great way to be more approachable
  • Learn what your audience likes by checking your Facebook Insights – you can better understand when to post by checking the ‘reach’ and can see what proved popular by the ‘engagement’. From here you can also see your core demographic and the percentage of views from mobile devices
  • Put your Facebook link on your email signature
  • Embed your Facebook videos or posts into your website or blog
  • Upload photos from events and ask your guests to tag themselves
  • Ask your clients to share photos to your Facebook page
  • Engage with your audience – if you respond to questions and comments, you’ve started a valuable conversation

 

If you haven’t got a Facebook page yet, now is the time to get started! Contact us today  info@trulium.com