Inside all the hype about SEO and Local SEO dwells the coveted blogger. Content marketing is comprised of a lot of skills and best practices and entails a lot of work, but bloggers are a huge boost to local and global SEO. No matter your profession, there’s guaranteed to be a blog in honor of it. Bloggers are not just good for entertainment value, however: they provide much-needed exposure to blooming small businesses. In fact, the right attention from the right bloggers can zoom you into that SEO sweet spot – the one that takes care of your site rankings and your exposure to potential clients on social media and more.
We could honestly go on forever about the beauty of getting to know your local bloggers. We make a habit of keeping up with our own local heroes for extra Denver SEO juice. What is it exactly that makes us love and swear by local bloggers?
Old habits die hard; word of mouth is still a huge deal when it comes to marketing. Popular bloggers don’t need to say much about you to get the ball rolling – a mere mention from someone with a lot of clout can send swarms of conversions in your direction. It works both ways, of course. If you get in good with a local blogger who has some sway with their community, backlinks and more can boost your business’s exposure. It’s a lot easier to ask a blogger who loves your small business to post about you, guest blog, or even just mention you in a blog roll.
They Garner Real Excitement
Want actual qualified leads? Local bloggers provide that and more. When a blogger likes, adores, and especially loves your small business or product, they are giving their fans the go ahead to spend. Bloggers who review products and services are the best for this, but even lifestyle/entertainment bloggers can convince people that you’re worthy of their money. Personalities run the world, after all, and your place in it is much brighter after a nod from a popular local blogger.
If They Love You, So Do Their Fans
For businesses that rely heavily (or solely) on local sales and clients, local bloggers can prove to be a huge boost to your overall success. As with the excitement they garner, they can pass on information that is pertinent to your small business: your upcoming sales, best items in your store, best employees to talk to, etc. Any reviews done by a popular local blogger will also show a boost in enthusiasm for your business. Where your ads and social standing may fall short, there are plenty of people who trust and believe in their favorite personalities enough to take your worth at face value.
Love and learn your local bloggers, and do it fast. Local bloggers are the key to boosting your local SEO, and the more they love you, the more your business will shine.