Local SEO and Bloggers are Great

Inside all the hype about SEO and Local SEO dwells the coveted blogger. Content marketing is comprised of a lot of skills and best practices and entails a lot of work, but bloggers are a huge boost to local and global SEO. No matter your profession, there’s guaranteed to be a blog in honor of it. Bloggers are not just good for entertainment value, however: they provide much-needed exposure to blooming small businesses. In fact, the right attention from the right bloggers can zoom you into that SEO sweet spot – the one that takes care of your site rankings and your exposure to potential clients on social media and more.

We could honestly go on forever about the beauty of getting to know your local bloggers. We make a habit of keeping up with our own local heroes for extra Denver SEO juice. What is it exactly that makes us love and swear by local bloggers?


Old habits die hard; word of mouth is still a huge deal when it comes to marketing. Popular bloggers don’t need to say much about you to get the ball rolling – a mere mention from someone with a lot of clout can send swarms of conversions in your direction. It works both ways, of course. If you get in good with a local blogger who has some sway with their community, backlinks and more can boost your business’s exposure. It’s a lot easier to ask a blogger who loves your small business to post about you, guest blog, or even just mention you in a blog roll.

They Garner Real Excitement

Want actual qualified leads? Local bloggers provide that and more. When a blogger likes, adores, and especially loves your small business or product, they are giving their fans the go ahead to spend. Bloggers who review products and services are the best for this, but even lifestyle/entertainment bloggers can convince people that you’re worthy of their money. Personalities run the world, after all, and your place in it is much brighter after a nod from a popular local blogger.

If They Love You, So Do Their Fans

For businesses that rely heavily (or solely) on local sales and clients, local bloggers can prove to be a huge boost to your overall success. As with the excitement they garner, they can pass on information that is pertinent to your small business: your upcoming sales, best items in your store, best employees to talk to, etc. Any reviews done by a popular local blogger will also show a boost in enthusiasm for your business. Where your ads and social standing may fall short, there are plenty of people who trust and believe in their favorite personalities enough to take your worth at face value.

Love and learn your local bloggers, and do it fast. Local bloggers are the key to boosting your local SEO, and the more they love you, the more your business will shine.

Why Local SEO is Critical

Let’s talk local SEO services…

Local seo (and local seo in general) is changing. Of course, as we’ve mentioned before, anything to do with Google, SEO, and best search engine marketing practices in general are constantly on the move. It’s a confusing aspect of running a small business (and even a large business at this point), especially when it comes to allocating the proper effort to the proper techniques. Local SEO with a whole lot of effort behind it is essential any way you cut it. Without it, your business is essentially invisible to the many eyes and ears that are seeking services in Denver. So it’s best to keep up with changes Local-SEO-Nov-largeand adjustments if you want to see true success.

The truth is, search engine marketing can make or break a small business on the rise. It can either bring you valuable customers or give the other guys a monopoly on the clients for your field. Proper local SEO does three major things for your business. It:

Keeps You in View

There’s a lot of local competition! Google recently made algorithm changes that lists only the top three local businesses in search results. What used to be a page worth of opportunity has now been narrowed down to the very best – it’s like gold, silver, and bronze medals. Getting into the top three is a hard journey but optimizing local SEO is a major step in the right direction.

Keeps Your Customers Informed

The very basics of local SEO spell out who you are, what you do, your address and your hours of operation. People can easily look into those basics with a quick search, giving you more time to focus on the bigger fry and less on those calls about minute details. If someone wants to find out where we are and what we do in Denver, for instance, they’d only have to put in our name and have these details pop up. Local SEO provides not only improved search engine marketing, it makes things easier on your small business.

Gets You New Clients

New clients are what it’s all about, right? There are a lot of eager shoppers and a lot of those shoppers and prospects need what you have. Proper local SEO narrows down the pool, giving you access to just those who are looking for you. With professionally optimized search engine marketing, you put yourself right in their view. The top three is definitely the place to be!

Local SEO also helps out your global SEO, believe it or not. The abundance of information provides you with more backlinks, with more site clicks, and with more specification – all things that Google loves and adores. Having these things work off of each other saves you a good bit of energy!

Neglecting your local SEO can prove detrimental to your site traffic, your prospecting, and even the health of your small business overall.

Be sure to stay on top of local SEO news and, when in doubt, pass the torch to a professional seo company, like Trulium, Inc.,  who can keep your business afloat.