How Much Post Engagement is Enough?

 

Social Media…How much post engagement is enough?

There are two major players in the world of Facebook marketing: Reach and Engagement. Reach lets you know that your posts are actually getting to people and making it to newsfeeds. Engagement is the key to understanding whether or not your marketing is actively working – that means that links are being clicked, posts are being shared, and comments are being made. Reach has gone down exponentially with past Facebook algorithm changes, especially for businesses. This is not the death sentence to businesses on Facebook that many predicted, however. Engagement is still the biggest indicator of success for social media marketing.

Even so, how much is enough when it comes to engagement?

There’s no one formula to say how much post engagement is enough. The best thing to do is to look at key aspects of successful post engagement, including:

Positive or Negative?Trulium-Sept

Unlike publicity, there is such a thing as bad post engagement. Negative experiences, spammy comments and other clutter can be seen as detrimental to the post. It’s not possible to avoid negative comments, however – some people just have nothing nice to say. But it is possible to respond to negative reviews professionally, to delete spam, and to steer conversations in a better direction. Your job is not to censor any bad reviews, but it is to make sure positive commenters have ample space to voice their concerns and opinions. It also helps to display yourself as a level-headed professional, which indeed turns bad post engagement into a excellent publicity.

How Many Shares?

Shares on Facebook are the gold mines of post engagement. A fan of your page may have a family friend who needs your services or wares, after all. The more shares, the more potential clients that are exposed to your business, and that’s the big picture. Any post engagement involving a share (especially with a positive comment) is great exposure for you.

Repeat Engagement

Repeat engagement means that someone likes your brand so much that they return again and again. This means several things on Facebook. The more people like your posts, share your posts, and comment on your posts, the more others will be exposed to it organically (without the need for ads). Even when someone likes your page, only a small number of your posts get through to them unless they engage with it often. And if they never like or comment on anything you post, your page will be buried under more used avenues. Repeat engagement means a broader range for your content and possible conversions.

Possible Conversion

With every post, engagement, and interaction, you’re working toward possible conversions. Keeping your Facebook page up to date and full of noteworthy posts will attract all types of people. The key is to attract those who are looking to buy what you’re selling and keep their attention. Once you’ve established yourself as a business of interest to them, they’re more likely to pay you a visit when they need what you offer. It’s all about moving to the front of prospect’s minds on their time.

Facebook engagement is all about diligence and attention. Don’t worry about the numbers as long as the engagement you do receive – no matter how small – is meaningful. Be sure to make yourself available for comments, answers, and lots of thank you’s to show your leads that you’re there for them, always.

 

 

 

Ways to Prepare for Google Updates

Another update from Google is, at this point, par for the course. You expect to wake up every couple of weeks to news of updated Pandas and Penguins shining the way for new standards of SEO effectiveness everywhere. That means more steps to take to keep your business at the top of SERPS for your keywords, more research to help optimize your efforts, and more spiders crawling your site. At this point, do you even have any more hair to pull?

It’s not all bad. Google’s updates may be frequent and slightly inconvenient, but they’re customer-driven. The algorithm updates are essentially guiding you in the right direction, based on customer (i.e your leads) desires – which makes keeping up with Google the best way to reach those leads. So get some hair plugs and go with the flow!google-logo-Trulium-Sept

Four ways your business can prepare for those frequent Google updates:

Keep an Eye Out

Getting blindsided is a complete disaster, especially when it comes to search engine marketing. One week you’re feeling amazing at the top of the search results and then – BOOM – you’re suddenly all the way on the second page. How do you keep your page ranking when you don’t know when the algorithms change and what they want?

It’s like a blizzard coming right after you’ve locked your shovel away in confidence of a long Fall. Keep your walk clear by checking periodically for news on any Google Updates and what they might mean for your current SEO and search engine marketing practices. Thankfully, there’s usually a lot of hubbub around the unveiling of new updates from Google, so advanced warning is the least of your problems.

Be Flexible

Don’t spend hundreds of dollars on something that is inflexible and unable to undertake necessary changes at the drop of a hat. Google makes hundreds of updates a year with major updates taking place about every four months, making it virtually impossible to understand and keep up with every single change. Your website designer should be on his/her/their toes just as much as you.

Many SEO practices that once had prominence (keyword stuffing, for one) have either changed or been completely obliterated. That means that, while keeping an eye out, you have to be diligent and willing to adjust accordingly.

Be User-Friendly

It actually helps the user (a.k.a your lead) out to have spam-filled, hard to navigate sites filtered out of search results. Sites with terrible speeds, little to no usability on mobile devices, and low-quality content are irritating in general and need to be updated. Whether Google updated or not, chances are you wouldn’t get far with a glitchy site.

Google essentially cuts out the less customer-centric sites and gives better rankings to those who put time, effort, and thought into providing great user experience.  It’s like being forced to take care of yourself – you may not like it, but at least it helps you survive.

Remember – It’s All About Business

Google is not some huge enemy breathing down your neck. They’re a business trying to keep their consumers happy with the best experience possible. Keeping up with their updates means a world of success for your site, SERP rankings, and business.

Do yourself a favor and go with the flow.