Two things will affect how your business targets its prospects when it comes to marketing: How well the information your present is received and how your target audience learns. We all learn differently. It is a fact that can determine how your (and your prospects) time digesting information is spent. Since 65% of people are visual learners, you miss a large percentage of potential leads with plain old blogs and social media posts alone. Even something as simple as adding a photo to every blog can increase readership, which is why it is so important to have imagery with your blogs (it also helps with SEO).
There’s a way to make the information you need to get across even more engaging: an infographic. An infographic is basically information presented in graphic form. The infographic has become a staple in the world of crafty, attentive marketers. It encompasses all the areas you need to hit in order to catch a wider audience:
– Accurate Data
– Aesthetically pleasing components
When in doubt, draw it out! People respond better to information laid out in an appealing way, as with art. It also helps to bring people back to your site with embedded links and a short bio on your company included in every infographic.
Infographics help companies expand their reach by:
Providing Visual Stimulation
Think about it: most of your audience is easily bored. Your audience is also comprised of users on smartphones, tablets, and other do-as-you-go devices. This keeps their time for you, and their attention spans, short. Providing visual stimulation through infographics gives them reason to keep reading what you have to say. This keeps them on your blog longer and makes them more willing to invest time in the rest of your site.
Giving Information in Chunks
For this new era of quick and easy, infographics give quality information in an easily digestible form. Instead of droning on and crunching out numbers, infographics provide you with a fun way to transfer the data and information you need your leads to understand. On average, users only read 28% of words per visit to a blog. Combining a short amount of text with descriptive graphics gives you more reach and pulls in your visitors. Data combined with engaging pictures is just easier to remember.
Reaching Various Types of Learners
Color visuals, a short amount of text, and the bulk of information gained from photos make infographics more appealing to two of the top three learning types. People remember 80% of what they see and do, 20% of what they read, and 10% of what they hear. Gathering photos that go along and even tell more than the text you’re presenting gives a fun and entertaining way to present information, wrapping your prospects into the experience.
Encouraging Sharing and Site Visits
Infographics fit the image-heavy mediums that make up social media. They work well either with an accompanying blog or by themselves. And they are, if done right, interesting to look at and learn from. This makes them a cinch to share with family, friends, and colleagues. This means your easily clickable information at the bottom of the infographic will be presented to many different people, including potential clients.
Infographics combine a number of learning styles to create an interesting fact sheet that is sure to be shared and understood. They give people a reason to click, learn more, and appreciate your company for its combination of knowledge, attention to detail, and position as a thought leader in your field.