Using Infographics To Expand Your Company’s Reach

Two things will affect how your business targets its prospects when it comes to marketing: How well the information your present is received and how your target audience learns. We all learn differently. It is a fact that can determine how your (and your prospects) time digesting information is spent. Since 65% of people are visual learners, you miss a large percentage of potential leads with plain old blogs and social media posts alone. Even something as simple as adding a photo to every blog can increase readership, which is why it is so important to have imagery with your blogs (it also helps with SEO).

There’s a way to make the information you need to get across even more engaging: an infographic. An infographic is basically information presented in graphic form. The infographic has become a staple in the world of crafty, attentive marketers. It encompasses all the areas you need to hit in order to catch a wider audience:

– Entertainment
– Simplicity
– Accurate Data
– Aesthetically pleasing components

When in doubt, draw it out! People respond better to information laid out in an appealing way, as with art. It also helps to bring people back to your site with embedded links and a short bio on your company included in every infographic.

Infographics help companies expand their reach by:

Providing Visual Stimulation

Think about it: most of your audience is easily bored. Your audience is also comprised of users on smartphones, tablets, and other do-as-you-go devices. This keeps their time for you, and their attention spans, short. Providing visual stimulation through infographics gives them reason to keep reading what you have to say. This keeps them on your blog longer and makes them more willing to invest time in the rest of your site.

Giving Information in Chunks

For this new era of quick and easy, infographics give quality information in an easily digestible form. Instead of droning on and crunching out numbers, infographics provide you with a fun way to transfer the data and information you need your leads to understand. On average, users only read 28% of words per visit to a blog. Combining a short amount of text with descriptive graphics gives you more reach and pulls in your visitors. Data combined with engaging pictures is just easier to remember.

Reaching Various Types of Learners

Color visuals, a short amount of text, and the bulk of information gained from photos make infographics more appealing to two of the top three learning types. People remember 80% of what they see and do, 20% of what they read, and 10% of what they hear. Gathering photos that go along and even tell more than the text you’re presenting gives a fun and entertaining way to present information, wrapping your prospects into the experience.

Encouraging Sharing and Site Visits

Infographics fit the image-heavy mediums that make up social media. They work well either with an accompanying blog or by themselves. And they are, if done right, interesting to look at and learn from. This makes them a cinch to share with family, friends, and colleagues. This means your easily clickable information at the bottom of the infographic will be presented to many different people, including potential clients.

Infographics combine a number of learning styles to create an interesting fact sheet that is sure to be shared and understood. They give people a reason to click, learn more, and appreciate your company for its combination of knowledge, attention to detail, and position as a thought leader in your field.

Four Inbound Marketing Techniques Every Business Should Use

The olden days of outbound marketing, where you pushed and pushed until someone finally gave in to a sale, just won’t cut it anymore. It’s a time of authentic marketing, a time of giving value in exchange for sales. It’s actually a lot better than the dark ages marketing went through, when you think about it. What’s better than getting your clients to come to you?

There’s a name for this beautiful phenomenon: inbound marketing.

Inbound marketing combines a better variety of techniques to encourage organic and authentic interest in your company instead of trying to force leads to you. This is not about being flashy and overbearing. It’s about actually being interesting, informative, and worth your potential client’s time.

Of course, there are tons of ways you can do this, but there are four techniques every business should be familiar with to succeed. They are:

1.    Engage Your Audience

Effective inbound marketing is carried out through content marketing. Content marketing engages your chosen audience through:

–       Tailored blogging that delivers valuable information
–       Infographics and other entertaining and engaging posts
–       Social media posts and curation that is useful to your audience
–       A site that is visually appealing, to the point, and SEO-friendly

All these things lead to an authentic inbound marketing experience, i.e. your readers and site visitors will WANT to be there.

2.    Ask Politely

Manners are everything! Inbound marketing depends on keeping your potential clients engaged on their own accord. Then you need to be clear about what you want from them in return.

Ask politely for information and permission to give out your own information with clear calls to action. People need to know what it is you actually want, plain and simple, without having to jump through hoops. The same goes for your landing pages. Everything should be geared toward asking your leads in exact words, leaving nothing to the imagination but presenting real reasons why they should do what you’re proposing.

3.    Find Brand Ambassadors

There are certain people who will spread the word about your business and its worth and have a greater influence than even you could have. They are called Brand Ambassadors, and they are parts of your fanfare that have a huge following of their own. A simple tweet or recommendation from a brand ambassador can give you the boost of a lifetime. Remember:

–       People listen to Brand Ambassadors
–       People want to be like Brand Ambassadors
–       People trust Brand Ambassadors

As with most inbound marketing, brand ambassadors will come to you instead of you coming to them. Provide the right initiative (have we mentioned amazing content enough?) and influential people will follow you in no time.

4.    Reward Your Readers

Always reward your loyal readers, subscribers, brand ambassadors and clients with more great content. Contests, giveaways and the like are great ways to give back with a bit of fun. People are also happy to hear what you have to say through ebooks, newsletters and other types of subscription based marketing. Remember, these are your fans now!

After all is said and done, going over the numbers and seeing what truly works (and what doesn’t) is a huge step in inbound marketing. Give people what they want, how they want, and they will give your business what it needs in return: sales and loyalty.