10 Ways to Build Links for Local Businesses

There are tons of ways to build your sites reputation, SEO ranking, and effectiveness. Link building for local businesses is not something that is always paid attention to, especially by business owners who find the practice tedious. This leaves a lot of room for more aggressive businesses to excel and conquer.

It takes a bit of work, but there are plenty of ways to get your site linked with reputable people who have an audience interested in the products and services you offer. Here are just a few ideas to get your creative juices flowing:

1. Sponsor An Event

Not only does your site get a huge boost, but your business, in general, will be plastered all over the event. Check to make sure your site is linked on the main site of the event. Other Sponsors may even link to your site when describing the event!

2. Contests

A good contest will draw plenty of people. Stick to interesting, engaging contests with valuable or interesting prizes (and make sure to host the contest on your site, posting the most relevant information there). People will link to you to share the information with their friends, and you can also get great links from local papers and relevant businesses.

3. Gorgeous Photos

Sites like Tumblr and Pinterest are full of people sighing to photos that are creative, breathtaking and beautiful. Be sure to add your link to every post you make that includes photos of your merchandise.

4. Claim Your Listings

Your business’s presence online is set up for you whether you’d like it or not. Places like Yelp, Angie’s List, and Google make a point to list every business they can find (for the purpose of reviews and rankings). Be sure to claim your listing and link to your proper site.

5. Get Local

Get in contact with local businesses that have a great online presence. The more loved the business, the better! Ask to post to their site, whether it be through blog hopping or just a friendly, linked recommendation from them. Return the favor.

6. Newspapers

Call up your local newspaper and ask if they do any features on local businesses. If you have writing abilities, see if they need any articles written by professionals, whether it be for advice or a random opinion piece. Any of these will provide links back to your site, giving you a much-needed boost.

7. Reviews

Provide your respectful and objective opinions on various popular blogs and news sites and always include your contact information. If possible, stick to posts that pertain to your type of business, thus giving you a good reason to add your info.

8. Bloggers

There are lots of bloggers who have niche interests and have pushed themselves to the forefront of people’s minds as brand leaders. Seek them out and see if they’d be willing to test out your products, do a review of your services, or anything else that would give them a reason to link to your business.

9. Throw An Event

Throwing an event can take a lot of time and energy, but you’ll be able to link your site on every ad you place. Be smart: post any updates and information on your site, offering only photos and links from social media outside of it.

10. Create

Run your own blog, post your own videos, and set yourself apart as a leader in your industry. Link to your site on everything you create; after all, it’s yours!

Being creative and understanding the value of your business will help you get your links where they need to be to give you a true boost.

Six Steps to Boost eCommerce Conversions

For most people, shopping online is as much a part of their day as cooking breakfast or going to work. With so many willing and eager clients, it can be easy to forget that you have to work just as hard to get online shoppers to buy as in-store shoppers. Too many hurdles can convince a shopper to take their money elsewhere, and a trashy site can do the same.

Other than maintaining beautiful design and social standing, there are plenty of ways to get your customers from the home page to the ‘thank you for buying’ page. Here are six steps to boost eCommerce Conversion the right way:

Clean up

What customer wants to sift through a messy website to find the service or item they need? Give your eCommerce site a good once over before you make it available to the world. Every item should have a working thumbnail showing the customer what they’re buying, and any bugs and glitches should be fixed as soon as they’re discovered.

Make it Easy

Making it easy to find your site is important, yes, but it’s equally important to make your site simple to navigate. A search function can help customers looking for something specific. Popular items can be listed to help customers who aren’t sure but are open to suggestion. By having clear and concise call-to-actions, an easy navigation system, and transparency when it comes to contact information, you give your customers a reason to keep going.

Easy Contact

If your customer has a problem, can they reach you? Do they have to navigate through ten million pages and error messages just to find a simple number? Is your email address clearly stated, or is it a never-ending maze that drives the customer to abandon their cart and disappear? Having a simple, easy to use contact page with your information clearly stated can keep you on your customer’s good side.

Keep Your Promises

Trust isn’t easy to build, and it’s even harder to maintain. It’s pivotal to only make promises you can keep. Every call-to-action should be true to the very last word, taking the customer on a guided experience. Every sale should be carried out, and every coupon code should be honored. The more trust a customer has in you, the more likely they are to spend money (and keep spending money).

Cross-selling and Deals

A sale here and there is a boost to customer morale and trust. It also brings in the frugal types who wait to spend money until they’re sure they’re getting a deal. A list of related items or a casual ‘people who bought this also bought’ slideshow can make all the difference to a shopper in a rush.

Optimize Your Check Out

The checkout is the last stop before your customer decides whether or not they will make an actual purchase. Utilize this time to show a clean design, upsell (make sure not to shove items in your customers faces!), and keep things going smooth and easy. A progress bar can keep your customers from getting overwhelmed if you have more than one step in the checkout process.

An online store without customers is just a picture blog. Get your customers from beginning to end with little to no distractions, clear instructions, and beautiful design, and they’ll come back for more. Your conversion rate depends on your ability to minimize frustration and make the entire experience on your eCommerce store a breeze.