There are tons of ways to build your sites reputation, SEO ranking, and effectiveness. Link building for local businesses is not something that is always paid attention to, especially by business owners who find the practice tedious. This leaves a lot of room for more aggressive businesses to excel and conquer.
It takes a bit of work, but there are plenty of ways to get your site linked with reputable people who have an audience interested in the products and services you offer. Here are just a few ideas to get your creative juices flowing:
1. Sponsor An Event
Not only does your site get a huge boost, but your business, in general, will be plastered all over the event. Check to make sure your site is linked on the main site of the event. Other Sponsors may even link to your site when describing the event!
A good contest will draw plenty of people. Stick to interesting, engaging contests with valuable or interesting prizes (and make sure to host the contest on your site, posting the most relevant information there). People will link to you to share the information with their friends, and you can also get great links from local papers and relevant businesses.
3. Gorgeous Photos
Sites like Tumblr and Pinterest are full of people sighing to photos that are creative, breathtaking and beautiful. Be sure to add your link to every post you make that includes photos of your merchandise.
4. Claim Your Listings
Your business’s presence online is set up for you whether you’d like it or not. Places like Yelp, Angie’s List, and Google make a point to list every business they can find (for the purpose of reviews and rankings). Be sure to claim your listing and link to your proper site.
5. Get Local
Get in contact with local businesses that have a great online presence. The more loved the business, the better! Ask to post to their site, whether it be through blog hopping or just a friendly, linked recommendation from them. Return the favor.
Call up your local newspaper and ask if they do any features on local businesses. If you have writing abilities, see if they need any articles written by professionals, whether it be for advice or a random opinion piece. Any of these will provide links back to your site, giving you a much-needed boost.
Provide your respectful and objective opinions on various popular blogs and news sites and always include your contact information. If possible, stick to posts that pertain to your type of business, thus giving you a good reason to add your info.
There are lots of bloggers who have niche interests and have pushed themselves to the forefront of people’s minds as brand leaders. Seek them out and see if they’d be willing to test out your products, do a review of your services, or anything else that would give them a reason to link to your business.
9. Throw An Event
Throwing an event can take a lot of time and energy, but you’ll be able to link your site on every ad you place. Be smart: post any updates and information on your site, offering only photos and links from social media outside of it.
Run your own blog, post your own videos, and set yourself apart as a leader in your industry. Link to your site on everything you create; after all, it’s yours!
Being creative and understanding the value of your business will help you get your links where they need to be to give you a true boost.