Google announced a couple of months ago, to an online audience in panic, that it would be coming out with a new algorithm. Google, always the fickle one, is constantly changing, growing stronger, better, faster, and (sometimes) more confusing. What could Google possibly be up to now, you might be asking, and how will it affect my business? How will it affect my hard earned marketing budget?
Well, no worries. Google’s new update is completely geared toward mobile sites, keeping your desktop practices safe and sound. Google’s spiders had some trouble before ensuring that mobile sites were worthy of their higher rankings. The new algorithm will take much more into effect when it comes to all things mobile, meaning that work needs to be done to enhance your mobile usability. To quote Google directly, the changes are in place to ensure “text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”
These are things that a business’ mobile site should take into consideration, anyway. This new update is coming with a lot of reassurance that your other SEO practices will remain effective. Only 40% of the top ranking desktop sites are optimized for mobile use, making this a great opportunity to push your business to the top of search rankings (above the not so prepared masses).
Some important facts to note about the update:
- Sites are either mobile friendly or not (with no inbetween).
- These changes will only affect mobile search results (with no effect on desktop rankings).
- The update is on a page by page basis, so even with only some pages mobile friendly, you can benefit
- This does not affect Google Adwords accounts
- Google’s bots will determine if a page is mobile-friendly every time they crawl your site
- Linking to a site that isn’t mobile-friendly will not harm your ranking
- Your site does not have to be responsive to be mobile-friendly (but it should be anyway)
For the most part, excellent content can still rank well with or without a mobile site. This can change, though, as Google is a shape-shifter. The best way to stay in good standing when ranking is concerned is to have a mobile-friendly site, a desktop friendly site, and great content. You can check whether your site is mobile-friendly or not through Google’s own Mobile Friendly Testing Tool.
Is your site mobile ready? If not, get in touch with us so we can get you up to date!