Google’s Mobile Friendly Update: What to Expect!

Google announced a couple of months ago, to an online audience in panic, that it would be coming out with a new algorithm. Google, always the fickle one, is constantly changing, growing stronger, better, faster, and (sometimes) more confusing. What could Google possibly be up to now, you might be asking, and how will it affect my business? How will it affect my hard earned marketing budget?

Well, no worries. Google’s new update is completely geared toward mobile sites, keeping your desktop practices safe and sound. Google’s spiders had some trouble before ensuring that mobile sites were worthy of their higher rankings. The new algorithm will take much more into effect when it comes to all things mobile, meaning that work needs to be done to enhance your mobile usability. To quote Google directly, the changes are in place to ensure “text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

These are things that a business’ mobile site should take into consideration, anyway. This new update is coming with a lot of reassurance that your other SEO practices will remain effective. Only 40% of the top ranking desktop sites are optimized for mobile use, making this a great opportunity to push your business to the top of search rankings (above the not so prepared masses).

Some important facts to note about the update:

  • Sites are either mobile friendly or not (with no inbetween).
  • These changes will only affect mobile search results (with no effect on desktop rankings).
  • The update is on a page by page basis, so even with only some pages mobile friendly, you can benefit
  • This does not affect Google Adwords accounts
  • Google’s bots will determine if a page is mobile-friendly every time they crawl your site
  • Linking to a site that isn’t mobile-friendly will not harm your ranking
  • Your site does not have to be responsive to be mobile-friendly (but it should be anyway)

For the most part, excellent content can still rank well with or without a mobile site. This can change, though, as Google is a shape-shifter. The best way to stay in good standing when ranking is concerned is to have a mobile-friendly site, a desktop friendly site, and great content. You can check whether your site is mobile-friendly or not through Google’s own Mobile Friendly Testing Tool.

Is your site mobile ready? If not, get in touch with us so we can get you up to date!

SEO and Local SEO: Why You Should Be Using Both

SEO is just as important for small local businesses as it is for bigger businesses and stand-alone eCommerce sites. There are different types of SEO to help maintain and manage the traffic flow to different types of businesses. While Local SEO is extremely important for small businesses who have a brick and mortar storefront, it is equally important for these same businesses to invest the time, energy, and sometimes money in having your global SEO in place as well.

Having SEO situated for both local and global opportunities is especially important if you have both a storefront and an eCommerce site. An online store opens you up to valuable clientele who might not be in your area, and general SEO is very important for snagging them. Your storefront still needs to thrive, though, and the best way to get the spotlight pointing in your direction is with local SEO.

What’s the difference between the two?

To put it plainly, local SEO is for businesses that pull their clientele from a certain region or area while general SEO is for businesses that are looking for global reach. One will support your physical store while the other will support your online store. While they will both require clean, working websites that are optimized with keyword relevance and updated regularly, there are some differences that will stand out.

General or global SEO works on a bigger scale. It’s a commonly known fact that most people go for the top results, hardly taking the time to browse through the hundreds of pages that are bound to pop up with any given search. General SEO will push you closer to the front page and into the viewpoint of valuable leads.

Some example essentials for better local SEO:

  • Creating or updating listings on Google, Bing, and Yellow Pages (the more listings, the better)
  • Having biggest keyword in the title of the business or at least in the websites URL
  • Having the city/state listed in the URL or on the main landing page (especially in H1)
  • Utilizing social networking to build up a following and interact with local clients

Some example essentials for better global SEO:

  • Using relevant keywords (without keyword stuffing)
  • Having relevant, engaging content that is regularly updated
  • Use data (Google Analytics is great) to change accordingly with results

Why do you need both?

Imagine your storefront without a sign. It would just be a nondescript building with no identifiable markers. No matter how mysterious that building was, you’d never bring in the right people (if any). Both local SEO and general SEO help put a sign, opening and closing times, and address on your business and bring in the right customers.

Essentially, businesses will use local SEO to bring customers inside their physical storefront while they use global SEO to bring business from around the world to their digital storefront. With all the bases covered, you optimize your business to bring in clientele whenever and wherever they may be in the world.

If your company is in need of either of these services, contact us today for a free consultation!