eCommerce businesses are a growing phenomenon in our computer-savvy world. Of course, an eCommerce site has to deal with both the laws of business and the laws of the online universe. It’s not enough to just throw a site together and start selling your products anymore. Putting in all the necessary work, you’ve assured that the desktop experience your customers go through on your site is impeccable. Even with a site that is SEO-Optimized, desktop ready and user-friendly, how can you assure customer satisfaction? How do you assure that your customers user experience is enjoyable from beginning to end?
Ask yourself a question: where were you when you decided to make your last purchase?
Chances are you were nowhere near an actual computer. When you’re busy, or even just out and about, those impulses to shop don’t suddenly disappear. Even something as small as a taco can warrant a quick internet search for a local favorite. Much like 50% of all internet searches, the beginning of your experience as a customer usually takes place on a mobile device. How frustrating is it to attempt to navigate a broken, too big site on a tablet or phone? Finding that only the name of a business can fit on your screen without countless attempts to resize is probably a great way to drive your search elsewhere.
Trust that your customers feel the same way and are sensitive to eCommerce sites that are not mobile-ready. It’s a must if you’re aiming to rank high with Google’s picky algorithms as well. Having a mobile ready site can lead to:
More Sales 24/7
With a mobile-ready site, you become a traveling salesman with an edge. When someone decides they need a product you sell while out and about, it’s dangerous to hope they’ll remember you when they get home. A mobile ready eCommerce site gives customers access to your store wherever they feel like shopping.
What’s scarier than putting your credit card information into a glitchy, buggy site? With all the scams in the world, it’s important to separate yourself from spammy sites and businesses. Most consumers are warned to stay far away from sites that seem sketchy, which is exactly how a desktop site appears on a phone. A mobile-ready eCommerce site gives the security of professionalism, encouraging your customer that they are in good hands.
Customers are looking for a fast, functional experience when they visit your site. As mobile screens get bigger and bigger, your site is better able to present great esthetics, helping to convince people to spend more time (and money) on your site. Instant contact via customer service is also a huge plus for eCommerce customers.
Giving your customers a great online experience, even from the smallest screen, is of the utmost importance when the internet is your livelihood. You should consider mobile-readiness to be the route to a truly satisfying customer experience and a required step for your eCommerce site.