Contrary to popular belief, getting through to the right people via social media can be hard. It’s supposed to be about gaining business, but a lot of the time it can seem like you’re talking to yourself. There are plenty of aspects of social media that are left up to saying the right things at the right moment, but it never hurts to implement some simple social tactics to get the conversation moving in the right direction. Below are five ways to do that:
1. Use the Right Platforms
Every business is different. The same applies to social platforms. While Facebook may be an excellent route for B2C, lifestyle blogs and entertainers, it can be a huge waste of resources for B2B marketing. Twitter and LinkedIn, however, have shown again and again that they have what it takes to take B2B businesses straight to their leads.
2. Get Over Yourself!
Of course, the biggest thing to remember is to post amount something other than your brand. You have to assure that you don’t strangle any possible leads with constant posts about your business. When you’re engaging with people on most sites, you’re engaging with them in their own territory. You’re more so trying to build loyalty by showcasing your amazing expertise and put yourself at the forefront of people’s mind when they need what you have.
It’s a mistake to give your competitors a chance to drown out your posts with their own. Different platforms have different amounts of posting to be successful (Twitter needs the most attention, as your tweets are easily lost depending on the amount of people any given client is following, while Facebook can be updated twice a day and still be successful). No matter your frequency, be sure to post right before, during and a little after the optimal times for your chosen platform. Posting at exact peak moments only sets you up to be drowned out even further by people who had the same idea.
Even when it comes to business, people follow and like you because you’re interesting. When sharing content, be sure to put your own personal touch on it. Share quotes that inspire you, news that has to do with your business, and thoughts of the day. Your audience wants to know that they’re dealing with a real, live person, not a cold, calculating brand.
5. Be a Curator and a Creator
Content is still your best, most successful friend. Combine your own original content with curated content to give you a biggest boost. The curated content shows you have insight into your business model; the original content cements that idea. Combine this with the meat and potato vs. dessert frame of mind (relevant posts and lighthearted posts should both be used on a daily basis) and you have great curated content that entertains and informs your audience, and information about your business and your ability to get the job done.
Remember to be smart, polite, and to always keep put your personality into your posts and you’ll see your engagement rising in no time!