What IS Local SEO??

It’s no secret that people like to keep things close. When it comes to scouting out a service, people have proven time and time again that they’d rather look to their own backyard than the neighbors. Local SEO can help those searching potential clients to walk right up to your front door, and with only a small amount of effort on your part.

Of course, that poses a huge question: What is local SEO?

Thankfully for your sweat glands, it’s all very simple. To put it plainly, local SEO involves optimizing both your website and listings to give your local rankings a boost. If you’re a coffee shop, for example, your local SEO would help lure the coffee zombies in your area to your shop when they search desperately in the morning. Own a small business that only services Skater Town, U.S.A? Your local SEO will direct people to you when they search for keywords dealing with your business (like skates, skating, or skating in Skater Town). This differs from plain old SEO because it only deals with people who are close by and looking to stay in the area. According to Google, over 20% of all desktop searches were for something local, while 50% of mobile searches were dedicated to nearby areas.

A great place to start with local SEO would be your company’s listings. Think Google+ Local, Bing, and Yahoo and whether or not your business is listed in their databases. Can people look you up in the online yellow pages? As simple as a listing may seem, it goes a long way in ensuring that you are properly represented in search engines locally.

There’s really nothing more important for a local business’s visibility.

Some steps to optimizing your local SEO:

– Local SEO runs on the aspect of power in numbers: the more listings you have, the better off you are in searches. Be sure to list your business with as many free local listing platforms as possible.

– Check to see if your business is already listed and make sure all the information is accurate. If your business is already listed, be sure to follow the unique steps for whichever search engine it’s listed with to claim the listing.

– Having citations (mentions of your business on various sites, whether links or not) will help your ranking drastically by proving that your business really does exist. It also helps to be listed in other places or at least briefly mentioned.

– Get your business name in as many local places as possible (local blogs, listings, search engines, etc). This cannot be stressed enough; your business gain’s visibility through citations and listings!

With diligence and a keen sense of community, local SEO can put your business where it needs to be: at the top of local search results. Make sure you’re doing everything you can to bring potential clients in your area to you and not to the competition!

What does SEO have to do with the content on your site?

By this time in your life, you’re probably tired of hearing certain words thrown around when it comes to your website:

Visibility
Engaging
Quality

And then there’s the worst of them all; the dreaded SEO. What is SEO even about and what does it have to do with the content on your site? Well, I’d tell you, but everyone knows that the first rule of SEO club is you don’t talk about SEO club.

That’s only half a joke. ;-P A lot of the practices behind SEO are kept under wraps by the big search engines that you’ll find yourself attempting to cater to. There are, however, some things that they’ve allowed the general public to get a grasp on, and it’s in those tips and tricks that you will find better visibility for your site.

SEO stands for Search Engine Optimization. It deals with the visibility and accessibility of your site (and, therefore, your business) by determining where you will rank on search engines. Though there are countless layers to the SEO world, the biggest layer involves engaging, keyword rich content.

While SEO can seem like some sort of exclusive club (it must be nice up there in the top five results for Google), it isn’t as harrowing as you’ve been led to think. It is, however, absolutely essential and a huge responsibility for your business. Content, from everything written on your site to blogs and all the jazz in-between, is a great way to grow your site’s influence and avoid feeling like you’re being left out of some elite group.

Unfortunately, the politics of SEO may seem very high-school. Your site will rank higher the more relevant and important it proves itself to be with a search engine’s spiders (creepy crawly things that peruse your content to assure you’re worthy of your rank). Content that is to the point, but well written, has the power to attract a broader audience. It’s that broader audience that helps you rise in the ranks.

Updating your site regularly (everyday if possible) keeps you under those lovely SEO Spiders’ radar. They’re a finicky bunch and like frequent activity. Being diligent in updating your site can help them realize their eyes should be on you (and that you should be ranked higher).

Spiders have trouble with photos, as there’s not much code to crawl through. It’s important to label your photos and add an alt description. This gives them something to latch onto, and gives you another boost. There are plenty of other tricks, including using headings in your content and linking to other amazing sites (avoid the terrible ones), and it’s well worth it to learn as much as you can.

So remember to put some personality that will spread throughout your content. The right content will do just that, while encouraging the reader to share. It’s up to you to use SEO to the best of your abilities for your world domination plot (or, of course, to get your site some much needed traffic).

And as always, get at us here at Trulium if you need help getting your SEO in order.