It’s no secret that people like to keep things close. When it comes to scouting out a service, people have proven time and time again that they’d rather look to their own backyard than the neighbors. Local SEO can help those searching potential clients to walk right up to your front door, and with only a small amount of effort on your part.
Of course, that poses a huge question: What is local SEO?
Thankfully for your sweat glands, it’s all very simple. To put it plainly, local SEO involves optimizing both your website and listings to give your local rankings a boost. If you’re a coffee shop, for example, your local SEO would help lure the coffee zombies in your area to your shop when they search desperately in the morning. Own a small business that only services Skater Town, U.S.A? Your local SEO will direct people to you when they search for keywords dealing with your business (like skates, skating, or skating in Skater Town). This differs from plain old SEO because it only deals with people who are close by and looking to stay in the area. According to Google, over 20% of all desktop searches were for something local, while 50% of mobile searches were dedicated to nearby areas.
A great place to start with local SEO would be your company’s listings. Think Google+ Local, Bing, and Yahoo and whether or not your business is listed in their databases. Can people look you up in the online yellow pages? As simple as a listing may seem, it goes a long way in ensuring that you are properly represented in search engines locally.
There’s really nothing more important for a local business’s visibility.
Some steps to optimizing your local SEO:
– Local SEO runs on the aspect of power in numbers: the more listings you have, the better off you are in searches. Be sure to list your business with as many free local listing platforms as possible.
– Check to see if your business is already listed and make sure all the information is accurate. If your business is already listed, be sure to follow the unique steps for whichever search engine it’s listed with to claim the listing.
– Having citations (mentions of your business on various sites, whether links or not) will help your ranking drastically by proving that your business really does exist. It also helps to be listed in other places or at least briefly mentioned.
– Get your business name in as many local places as possible (local blogs, listings, search engines, etc). This cannot be stressed enough; your business gain’s visibility through citations and listings!
With diligence and a keen sense of community, local SEO can put your business where it needs to be: at the top of local search results. Make sure you’re doing everything you can to bring potential clients in your area to you and not to the competition!