Search Engine Optimization is more important than ever to the success of a business but it’s also an easy area to let slip if you aren’t diligent.
Listed below are five, simple tips from Trulium Website Design and SEO to help you keep up your SEO rankings.
Tip #1: Focus on Content
Despite everything else you’ll hear content really is still king and it drives your rankings. Good content means creating readable information, including your targeted keywords, on your best web pages possible. When people go out searching for your specific service or products, you want them to find your pages first and that’s where content comes in. Keeping that in mind, you want to write your content with those targeted search requests at the forefront. That also means optimizing your content for Google (or other search engines) so your pages answer those search requests. That’s how your results show up and are judged on search engine results pages.
An example: Let’s say your keywords are “Denver computer repair shop.” Your content should include that key phrase throughout your web pages and when someone types in a search using that phrase your content should answer that request. Otherwise, customers may not find your website or your business.
Tip #2: Write for Your Audience
Writing for your audience means writing naturally. How do you do this? Write in a conversational tone of voice and use your keywords and phrases when appropriate. Don’t try to sprinkle in keywords just for rankings. It doesn’t work and it can backfire. Some examples include Panda, which can detect low-quality and duplicate content and Google’s Hummingbird algorithm, which ranks your content for its understanding level and use of natural language within the context of queries.
Your better bet is to determine the kinds of phrases that get you and your business found and then create content for yourself based on those insights. Don’t be afraid to ask your current customers how they found either. This, too, is valuable information when it comes to honing in on keywords to help you.
Tip #3: Know Who Your Audiences Are
This may seem obvious but sometimes it’s the simplest things that make the biggest difference. Do you know your customers’ profiles and what they are looking for and when they are looking as they type in website queries?
Compile a list of keywords and also keep in mind when potential customers will use them to find you. Some keywords may come up when they find you initially; other phrases may come up more often as they are in the decision-making process.
You might want to look at each of your pages and determine which keywords and phrases are most applicable, again bearing in mind those search requests and queries ahead of time. Also, don’t forget about long-tail key phrases as you develop and write your content.
Tip #4: Optimize Across Your Website
When optimizing content on your website remember to use natural language, synonyms, and varying word lengths and orders. Also, don’t forget to include your keywords in the following places:
• Title tag
• Page URL
• Headlines and sub-headlines (H1 & H2 tags)
• Call-to-action links (hyperlinks)
• Meta description
Tip #5: Use Quality Links Within Your Content
Use good links within the body of your content. (Be sure to test them, too.). Here’s another benefit to good links. If you produce good, valuable content for yourself, the more likely it is someone else will link back to you. Don’t be afraid to mention statistics and articles that support your ideas and include your social media links, too.
Remember to grow and network as you produce new content. Get the word out about yourself and your business.
The bottom line is to focus on your readers and audiences. Good content, images, and links will always rule the day and ultimately help your SEO and business grow.
For more information, contact us today