3 Quick Ways to Add Content Your Website

If you’re looking for ways to rank consistently, don’t forget to keep adding new content. It’s important for Search Engine Optimization and we, at Trulium, a Denver-based SEO and design firm, truly believe that Content Creation and Optimization pays off in the long term. Google and the search engines will rank you better for your diligence. Here are three quick ways to keep adding fresh, new content to your pages.


 

1. Create new or more product and services pages. Instead of having a single page to describe your products and services you offer, give your clients a chance to learn more about what you do by creating specific product and service pages. Start with a main page and have them click through for more details. From there you can show customers how great your product or service is and educate them. It’s a great opportunity for you to build trust with your customers, establish yourself as an authority on a subject and use more keywords throughout your site.

2. Create news and press release pages. Create a page that announces important news and events happening in your company. This can include new partnerships, awards, new staff members, upcoming events or anything else you can think of that your audience may want to learn more about you and your business. You also can archive these items on your site.

3. Customer testimonial and resource pages. In today’s environment of viral marketing the idea of a customer testimonial page really can help to sell business and products, and creating a resources page can also boost your business and rankings,¬†connect you to other organizations, and help you build trust with your audience.

The Conversion Maturity Model & Optimizing Your Website

But have you ever stopped to think about how that process happens and how well your own company is doing today? That’s what the Conversion Maturity Model is all about — it defines that journey and shows how a company matures, acquires leads and becomes more profitable.

In a recent article for Website Magazine, author Tim Ash, explained the process of Conversion Rate Optimization in useful detail. He used the metaphor of how with humans develop, comparing it to how businesses mature, too. First, “infants must first learn to flop before they can crawl, crawl before they can walk, and walk before they can run. ”

You get the picture because here’s the catch, the same idea applies to Conversion Maturity Model. Your company’s optimization also will begin with a crawl, learn to walk, and eventually sprint. Expecting anything otherwise is unrealistic but that doesn’t mean you should get pessimistic or give it up if you’re still at the crawling stage. After all, we all need to start somewhere and there’s always room for growth no matter what stage your company is experiencing. With hard work, focus and dedication you can change all that and keep growing.

Here’s a look at the Conversion Maturity Model and a few of the characteristics associated with each stage.

Stage 1, Un-Optimized

  • There are no full-time formal positions devoted to CRO
  • Employees have no training of any kind in CRO
  • Sites are mostly static content
  • Web analytics does not cover all web properties & campaigns

Stage 2, Basic Optimization

  • Some full-time non-management positions are devoted to CRO within certain departments
  • A few additional employees have some informal training in CRO
  • Sites are mostly in commercial content management system
  • No qualitative or quantitative diagnostic tools are used company-wide

Stage 3, Intermediate Optimization

  • There is a formal CRO team with full-time positions and a manager within a specific department (not strategic)
  • CRO team members have periodic formal training in CRO and are given the opportunity to get additional informal training
  • Marketing focus is on profitable traffic acquisition and conversion
  • All websites are in commercial CMS

Stage 4, Advanced Optimization

  • There is a formal stand-alone CRO team with full-time positions and a manager which reports to the CMO (or higher) and sets strategic CRO priorities company-wide via a formal intake process
  • CRO team members have regular formal training in CRO
  • Marketing focus is on increasing profits over the lifetime of the customer
  • All websites are in commercial CMS and integrated with marketing automation and traffic acquisition

Ash also argues that awareness and practice is the key, such as learning to develop and executive your marketing and web strategies.

Want to find out more about where you and your business fit in the CRO spectrum? Contact us today for a FREE web assessment!

The New Face of SEO in 2014

Search Engine Optimization has changed a lot over the last several months, thanks to Google’s newest search algorithm, Hummingbird.

What is “Hummingbird”?

It’s a search algorithm that looks at many elements to sort SEO information and rankings. It still includes keywords and PageRank but it also interprets the tone and meaning of words and the content around them. In essence, Hummingbird now can sort through informational that’s written in a conversational tone. We, at Trulium (a Denver-based SEO firm), think that’s a good thing. After all, real human beings talk to each other in conversations, using the free flow of ideas and thoughts and not in keywords.

Why is it called “Hummingbird”?

The algorithm is meant to be fast and precise in collecting data to rank your pages, website, and SEO.

What does the Hummingbird mean for me and my website and rankings?

We believe that in the long term Hummingbird will translates into people writing better content for their pages. Sure, you’ll still want to rank for keywords but now you won’t be able to jerry-rig the system just to boost rankings. This also means cutting down on potential spam, which in our opinion is also a good thing.

What’s the best strategy I can use to work with the changes?

  • First and foremost, write the best content you can for your pages. That means thinking about the user’s experience and writing for conversational tone, too.
  • Second, make sure you don’t ignore your keywords either. You want to pick the best ones for your goals but just use them in a wise manner such as in your page titles, first paragraph and so on, but here again, make sure you’re writing for real human beings.
  • Third, use good planning when you design your pages. Use interesting and descriptive words in your content and images (image optimization that support your keywords and goals. Use headers and write a short but sweet meta description (156 characters or less) about your article or page so the search engines can find you better.