If you’re looking for ways to rank consistently, don’t forget to keep adding new content. It’s important for Search Engine Optimization and we, at Trulium, a Denver-based SEO and design firm, truly believe that Content Creation and Optimization pays off in the long term. Google and the search engines will rank you better for your diligence. Here are three quick ways to keep adding fresh, new content to your pages.
1. Create new or more product and services pages. Instead of having a single page to describe your products and services you offer, give your clients a chance to learn more about what you do by creating specific product and service pages. Start with a main page and have them click through for more details. From there you can show customers how great your product or service is and educate them. It’s a great opportunity for you to build trust with your customers, establish yourself as an authority on a subject and use more keywords throughout your site.
2. Create news and press release pages. Create a page that announces important news and events happening in your company. This can include new partnerships, awards, new staff members, upcoming events or anything else you can think of that your audience may want to learn more about you and your business. You also can archive these items on your site.
3. Customer testimonial and resource pages. In today’s environment of viral marketing the idea of a customer testimonial page really can help to sell business and products, and creating a resources page can also boost your business and rankings, connect you to other organizations, and help you build trust with your audience.