Why Your Website Needs A Responsive Design Now

Carapace Homes, one of Trulium’s Responsive Design case studies

Do you want your customers to find you whenever they’re on the go? At Trulium, a Denver-based SEO and design firm, we certainly do and we believe you probably do, too. That’s the beauty of Responsive Design.

The process involves crafting a site so it can be viewed on multiple devices — whether readers are viewing your site using a computer, mobile phone, or mobile tablet. The name comes from the fact that the site will respond to the screen size of the device you are on, whether it’s a desktop monitor, a tablet, or a mobile phone, and it adjusts accordingly.

In today’s busy world, where more people than ever are using mobile phones, tablets, and devices, here are good stats to consider:

  • 90% of American adults have a cell phone.
  • 58% of American adults have a smartphone.
  • 32% of American adults own an e-reader.
  • 42% of American adults own a tablet computer.

(Statistics from the PewResearch Internet Project, January 2014).

In our opinion it’s these kinds of numbers that make it crucial for boosting e-commerce and keeping your business on the map. The process requires careful planning — you have to think about what your viewers will see in each format, but it’s ultimately worth it and it gives you many advantages:

  • Visitors will be able to view your current and future site.
  • Your site will require less ongoing maintenance.
  • You won’t need to build a separate mobile version.

In our example above not only can Carapace Homes’ customers now find them no matter which device they are using, they can utilize customized tools on the go to learn about Carapace’s building communities. That’s pretty sweet and it makes good business sense, too.

To learn more about this subject or how Trulium can help you with your next project, give us a call.