Why Your Website Needs A Responsive Design Now

Carapace Homes, one of Trulium’s Responsive Design case studies

Do you want your customers to find you whenever they’re on the go? At Trulium, a Denver-based SEO and design firm, we certainly do and we believe you probably do, too. That’s the beauty of Responsive Design.

The process involves crafting a site so it can be viewed on multiple devices — whether readers are viewing your site using a computer, mobile phone, or mobile tablet. The name comes from the fact that the site will respond to the screen size of the device you are on, whether it’s a desktop monitor, a tablet, or a mobile phone, and it adjusts accordingly.

In today’s busy world, where more people than ever are using mobile phones, tablets, and devices, here are good stats to consider:

  • 90% of American adults have a cell phone.
  • 58% of American adults have a smartphone.
  • 32% of American adults own an e-reader.
  • 42% of American adults own a tablet computer.

(Statistics from the PewResearch Internet Project, January 2014).

In our opinion it’s these kinds of numbers that make it crucial for boosting e-commerce and keeping your business on the map. The process requires careful planning — you have to think about what your viewers will see in each format, but it’s ultimately worth it and it gives you many advantages:

  • Visitors will be able to view your current and future site.
  • Your site will require less ongoing maintenance.
  • You won’t need to build a separate mobile version.

In our example above not only can Carapace Homes’ customers now find them no matter which device they are using, they can utilize customized tools on the go to learn about Carapace’s building communities. That’s pretty sweet and it makes good business sense, too.

To learn more about this subject or how Trulium can help you with your next project, give us a call.

Has Your Website Design & E-Commerce Evolved?


DAF Hires Trulium for Website Updates

Recently Trulium was hired by the Denver Architectural Foundation (DAF) to work on the foundation website. The website had not been updated for almost a year and was outdated an in need of some graphic design services.

“We are happy to be partnering with Denver Architectural Foundation,” said Curtis Armijo, founder and president of Trulium, a Denver-based website design and SEO firm. He added that Trulium’s relationship with Denver’s RMH Group led Bill Green, president, to seek out their services.

The DAF has a large event every year called Open Doors Denver and it brings in thousands of people to the city to explore Denver’s architecture. Trulium’s experience with architecture and engineering websites made it a perfect fit for this project. Besides updating content and adding some graphical elements to market their annual event, Trulium helped incorporate Wufoo forms to accommodate on-site registration for the event.

Facebook covers & website designs to get you noticed

Are you putting your best image forward on your homepage and social media such as Facebook? We at Trulium, believe these are critical in terms of attracting and keeping your customers.

The graphic images you use make a difference in whether you get noticed. Your homepage, in essence, serves as a virtual billboard to your site and business. The same holds true for your Facebook cover and other social media. Attached is a link to article from Website Magazine that talks about the importance of great Facebook covers and this idea in general.  It’s a good read because it gets you thinking about your digital image wherever you present it.

Look at your own site and social media. Do the images grab you? What messages are you sending? Don’t be afraid to get creative and have some fun with these.

Is Blogging Right for My Business Website?

Here’s a question we get asked a lot here at Trulium Website Design & SEO: Is blogging right for my business website?

In our opinion, it can be a great way to build your voice on the web. It also can help you develop your e-commerce and internet marketing goals, but it takes some thought, planning, and commitment, too.

Before you launch one here are questions and answers to consider:

1. Who is your audience? Who would you be writing for — a B2B or B2C audience?

2. What would be your topics and list of keywords to emphasize?

3. Can you commitment to the writing and upkeep?

We have our own blog and help others with them, and we read a lot of them out there. One of the biggest advantages we see to having one is the ability to create a unique voice within your community. It helps people get to know you.

You can use a business blog to generate fresh content for your social media and website regularly. That’s also great for your Search Engine Optimization.

Those are all helpful, but here’s a big downside to consider. Do you have the time to commit to it? A content gap is not a good thing and oftentimes small firms fall into this trap. In that case it’s better to hire someone to help you.

Our biggest recommendation is that you consider all these elements before you launch one, and be ready to keep it up or hire some help to make it successful.