Making Google Analytics Work for Your Website

Ever started a diet but not tracked your calories? If so, you probably found out fast it was harder to lose weight without knowing that information. Using Google Analytics to bolster your company’s website and potential is a similar process. Google Analytics is a valuable tool that can give you many useful metrics such as:

  • the number of unique visitors to your pages;
  • where your visitors are coming from;
  • web browsers used by your visitors; and
  • keywords used to find you.

Like our dieting analogy, knowledge from those metrics is powerful. You can use metrics to make adjustments to your pages, your Search Engine Optimization strategy, or your website in general to make it more appealing to your current and potential customers.

“Need another reason to consider using Google Analytics? How about for tracking e-commerce? According to InternetRetailer.com, e-retail spending is expected to increase by 62% by 2016.”

We, at Trulium, are here to help you make the most of your Google Analytics reports.

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