If you want to improve your business (Who doesn’t?), it helps to listen to what your customers are saying about you. Here are some suggestions from Trulium.com on how to use feedback to improve your website and online marketing strategies.
- Make it easy for your customers to contact you and then keep an open mind. This can come in the form of “Contact Us” section on your webpage or an email link. Be sure to check the data you receive regularly and then use it to propel your company forward.
- Be willing to take the good, the bad, or even the ugly, and act on it. In today’s viral social media environment customers can sing your praises or send you a loud boo pretty fast. That’s why it’s important to take constructive feedback and fix things that are wrong quickly. Likewise, it’s also great to be able to show how your business is thriving by sharing happy customer comments.
- Walk in your customers’ shoes. This is especially important when it comes to viewing your web pages. Just by using Google Analytics, for example, you can get an idea of which pages your customers visit the most. As for the pages that don’t make the cut, think about reworking them, deleting them or replacing them with better content your customers will want.
- Use web-based or online surveys to solicit feedback, and then put your money where your mouth is. You can survey customers, for example, on your business’ specific products and features, and then use that information to make those items even better. Make sure you are transparent so customers see that you care about their feedback and are using it.
- Utilize your social media. One of the best ways to get feedback is to simply ask directly, and social media is a great place to do that. Be willing to pose questions to your customers on social media, listen to your customers’ ideas, join in on the conversations, and use those ideas to grow your business.
You may be noticing more and more companies these days utilizing social media to promote their businesses. Social media is a great for accomplishing this aim as long as you are clear about your focus.
Here are three tips for making the most of your company’s social media:
- Make sure you create individual pages for your business versus your personal accounts. It’s best to have a professional identity and branding for your business that’s separate.
- Look at your goals and then use each social media platform for that specific purpose. Some examples: LinkedIn can be used to connect you with others in your profession and establish your credibility as an expert. Twitter can be used to promote quick company news items, and Facebook is great for creating new content and links that can go back to your website.
- Establish a schedule for posting items and be ready for feedback. If you post too much about your company, too often, people may start to tune you out or you may lose social media followers. You want to establish a regular presence but not overwhelm people. Be sure to mix up your content with fresh, fun items.
Have a great week ahead!
Curtis & the Trulium team
Ever started a diet but not tracked your calories? If so, you probably found out fast it was harder to lose weight without knowing that information. Using Google Analytics to bolster your company’s website and potential is a similar process. Google Analytics is a valuable tool that can give you many useful metrics such as:
- the number of unique visitors to your pages;
- where your visitors are coming from;
- web browsers used by your visitors; and
- keywords used to find you.
Like our dieting analogy, knowledge from those metrics is powerful. You can use metrics to make adjustments to your pages, your Search Engine Optimization strategy, or your website in general to make it more appealing to your current and potential customers.
“Need another reason to consider using Google Analytics? How about for tracking e-commerce? According to InternetRetailer.com, e-retail spending is expected to increase by 62% by 2016.”
We, at Trulium, are here to help you make the most of your Google Analytics reports.