5 Reasons to use a Generic Business Email Address

If you’re at an office and still using your personal email, it may be time for a rethink. There are many reasons to switch to a generic email address and making a change is always going to be hard, so if you recognize it should be done one day, then today is as good a day as any.

Here we look at a few reasons why it’s a good idea.

  1. Staff turnover

Employees at some time move on to another job or to retirement. As a business, you don’t want to lose leads which are no longer channeling into your office, and as an individual if you are no longer working at that job, you don’t need the overhead of deleting then or forwarding them back. On the same theme, once a member of staff does leave, it would be nice to still have access to the historical record and ongoing email interactions.

 

  1. Staff Vacation

It’s good to know that you can go away on vacation without always checking the inbox. It’s just as nice to keep staff time off (sick or planned) transparent to the client. It should never be the customer’s problem if a member of staff is unavailable.

 

  1. It looks professional

With so many businesses using generic email accounts like info@mybusiness or customersupport@wherewework, it is more or less expected and a personal account looks like perhaps a temporary workaround until a better solution is found.

 

  1. It is easier to spell!

No matter how easy you think it is to spell your name, when you are reading out an email address over the telephone or you want someone to remember the contact info easily, a generic name is always going to be easier, especially if the company name is part of it – that further reinforces your brand and helps it stick in the mind of your client or colleague.

 

  1. No personal clutter and better organization

A strictly business account is easier to keep streamlined with little (or preferably no) personal communication and a tried and tested filing system within the inbox for projects or delegation. When a new member of staff ‘inherits’ the account to manage, they can take over an ‘online filing cabinet’ which has already been developed. Things can always evolve over time, but it’s great not to have to reinvent the wheel and start from scratch.

There are no real cost implications so if you’ve been wondering about making the switch, why not move forwards now? The sooner you start, the sooner the new contact info will spread. Likewise, if you’re launching new business cards or new brochures shortly, that would be a great time to launch a new contact address. You don’t have to lose the emails you’re using now, over time they will naturally phase out as  the new one propagates. Encourage staff to use the generic contact with new customers and commit to your new policy.

If you’re looking to reinvent your online identity with website design or website redesign, contact us today to start planning.

 

 

Website Design and Call to Action Buttons

Every marketing website is designed to provide pertinent information and to promote the products or services being offered. The ultimate aim of this online storefront is to convert interested site visitors into customers. The most obvious and easily measurable success is a direct ‘buy’ button on the site although for the companies which don’t have the desire or ability to process online payments or for businesses where sales are converted later in the process, just encouraging viewers to take that ‘next step’ is a positive move forwards in the right direction.

It may be ‘call now’ or ‘get directions’. All of these types of buttons are CTAs or Calls To Action.

 

Why have a CTA?

The purpose of a CTA is to keep the customer interaction with your website, steering the visit closer towards the next level – finding out more information, calling a sales representative, making a purchase etc. Without any Call To Action, your potential client could be more likely to leave your site and shop around.

 

A variation on the theme

If someone is wondering whether or not to buy, they may be more willing to click on a button that doesn’t commit immediately like ‘save for my wishlist’ or ‘save for later’. If the site is set up with this design feature, this action can enable the site to flag the saved item and remind the customer next time they login.

 

Think Color

Red buttons can scare customers away as it looks more like a warning than an invitation to make a purchase.

website design

 

Green is generally thought to be the most inviting (sending a subconscious ‘go’). Think carefully what color you want:

  • stand out
  • fit in with your overall site color scheme
  • contrast with the text so it is clear
  • when in doubt, scan around popular websites that you like to shop from and take their design as inspiration for your own unique design
  • try a few colors out and see which you prefer
  • ask colleagues for their opinions
  • if you are using a picture, make sure it is clear on all devices, not just laptops. Using a picture instead of text can overcome language barriers

The Details matter

The buttons themselves can look totally different with tiny style changes. As well as color, consider:

  • button size
  • round edges or straight
  • shadows

website design

Use CTAs sparingly

The more buttons and CTAs there are, the less eye catching they will be as they will take up too much of your online shopfront. This can also appear too pushy. One clever way to use your website design is to hover or float your call to action button as the page is scrolled. Beware that it doesn’t detract from the page text – especially on mobile handheld devices.

 

Statistics

Measure the click through rates and interactions with your CTA buttons. Over time if one button location or CTA message proves more popular (and therefore better at converting viewers into customers) then look at trimming away the less popular CTAs.

 

Final Thoughts

Call to Action are a tricky balance of tempting a customer to commit without being too overwhelming. If you need help with your website design and are looking to incorporate CTAs, Trulium has the experience to help take your online presence to the next level. For website design or website redesign, contact us today to get started.

Instagram Business Accounts

Is an Instagram Business Account right for your business?

Have you thought about converting your Instagram account to a business account? Or setting up a new account? Here’s a look at the ‘how to’ and ‘what you get’ so you can assess if the switch is right for you.

Although Instagram can be used to post ‘text only’ content, this brand of social media marketing definitely works best for a visually pleasing product. With so many stunning sunsets, food, scenery, and yes, super cute furry animal pictures and videos out there, you need to bring something exciting to the table to make this campaign worth your time and effort.

The first question that springs to mind is how much will it cost? Well, switching your account to a business profile is free and delivers certain benefits which you may be able to leverage to improve sales, contacts and help you market in a more optimized (and strategically planned) manner.

How does it look different to visitors

The main difference is that when a potential customer sees your feed and likes what they see, instead of having to work at finding how to contact you, the button is right there for them to click on.

Instagram Business Accounts

When they click on ‘contact’, they are presented with a choice:

Instagram Business Accounts

It’s worth noting at this point that when the business account is setup, instagram pulls contact data from your facebook page (so you need to have your business facebook account up and running first).

 

What are insights?

Instagram then gives you analysis of who is looking at your feed.

‘Nice to have data’

There are some metrics which probably shouldn’t surprise you. If you know your brand appeals to a particular age group or gender, then hopefully the stats will reinforce what you already expect to see. For example:

Instagram Business Accounts

Note: Location bar graphs in the same format are also available showing where your audience are located.

 

‘Really nice to have’ data

Other metrics can help you plan your marketing campaign more effectively. These are valuable threads of information to make sure you aren’t posting at off peak times for the audience you are trying to reach. It’s a bit like marketing across time zones, if you’re in the US marketing to an audience in another part of the world, there is less value in posting in the middle of their nighttime. You want to place your posts at a time when they are fresh and you’re not expecting your audience to scroll back through the whole of the last 24 hours to see your content.

Instagram Business Accounts

 

Impressions, Reach & Engagement

Instagram gives the definition of these metrics for you, here is an example of a post. By comparing the statistics and relative popularity for a variety of posts, you will soon figure out which of your posts are more interesting to your viewers.

The impressions will not only be built up from your followers, but will show if you did a good job attracting views from other people (ie potential future clients or collaborators) by perhaps using trending hashtags or location centered hashtags.

A quick study of engagement over reach will show how instantly eye catching your post proved to be. The ultimate aim here is to catch attention and get a reaction. A new follower, a comment giving you feedback or a like showing your post is hitting the mark.

Instagram Business Accounts

The post below performed slightly worse than the engagement example above (41/145 = 28%) whereas the post above shows engagement/reach of 39/117 = 33%) even though more people were reached so there were more engagements in total. The details can be tricky to master but the more you look at the data, the clearer the picture becomes.

instagram business account blog

The nitty gritty data

Insights shows you how many clicks into your website instagram generates each week. This gives you an indication if the time you are spending on your marketing campaign is paying off. For some businesses, each new client may be worth thousands of dollars, each click could be valuable.

instagram business account blog

You can flip between your insights to get an overview

instagram business account blog instagram business account blog

This data is backed up within google analytics by studying Aquisition -> Social -> Overview which shows traffic generated from your social media feeds

instagram business account blog

Obviously, the social media channel that is working best for you should be your main focus, but why limit yourself to one interface if you can benefit from several?

 

Social Media is … Social!

When you get good feedback and comments, have a strategy to deal with them in a timely manner. It’s important to form the connection and trust to start a conversation and present your product.

Instagram Business Accounts

So how do you switch?

Within your account options, you’ll see ‘switch to business profile’. Be prepared to also be linked to your facebook page from the device you are accessing.

instagram business account blog

Note: Insights will only be available for posts after the transition to a business account. It will take time to build data to study.

 

What if you do want to promote and pay?

Within the business account setup there is the option to promote posts and then metrics on how well each promotion is doing.  When you go to your own ‘home’ feed and see posts from companies other than those you follow, they will be identified by ‘sponsored’ text on the top right of the post.

instagram business account blog

 

You are the expert in your business, if you want some help with your social media marketing campaign, let us help you with a plan. Contact us today  info@trulium.com

PPC Management – Quality Scores

When running a PPC campaign, you can actively check every day and still miss out on learning how to monitor your ‘quality scores’ to optimize your strategy.

That’s because if you look at the campaigns, the ad groups or indeed the ads, you can see the number of clicks and other important data like average cost per click (CPC), the number of impressions and the number of conversions but you have to dig a little deeper to see the quality scores that google assigns to each of your keywords.

How to check your PPC Quality Scores

When you are inside your PPC campaign, you must click on the ‘keywords’ tab. In the ‘status’ column there are rectangular white bubbles which reveal the quality score for each keyword as they are hovered over. The lowest value is 1/10 which indicates ‘below average’ performance in each of the following factors

  • Expected clickthrough rate
  • Ad relevance
  • Landing page experience

PPC management

At the opposite end of the scale, the best possible quality score is 10/10 where all of the factors record ‘above average’

PPC management

The resulting box will also show if your ads are currently being shown right now. Even with a perfect quality score, your ad may still be not being shown currently. In this example ‘another creative in the ad group was selected over this one’. Quality score is a good guide and tool to help you manage your keywords but should not exclusively determine your actions.

PPC management

My quality score is missing

It takes time for the campaign to gather enough data to assign a quality score to any keyword. Rather than assign an arbitrary 5/10 as a mid point, instead the quality score remains undetermined until it can be assessed. When hovering over the bubble in the keywords tab you may see this explanation:

PPC management

Does a better quality score matter?

Yes! A higher quality score represents a ‘successful’ ad as measured by it’s history. The assumption is that if a click has performed well up to now, it will continue to do so and the system is set up to reward those interactions in which customers  look for something, choose to click in and then find relevant material at the resulting webpage. A lower cost and a higher ad position can result.

ppc management goals

How can you act on the information?

Make checking the quality scores a regular part of your PPC review strategy. Understand which keywords are seen to be performing well and see if they have something in common like particular wording or a specific landing page that is giving above average customer experience. Use that knowledge to help improve your keywords with poor quality scores or focus in on the best performing keywords by suspending some of the terms which are not performing well.

 

The bottom line

If you are measuring conversions in your campaign and they represent genuine leads then that rightly should take top priority in your strategy. Even if you are seeing a poor quality score, if a keyword is generating conversions then it makes sense to only make changes if your CPC is too high. A campaign with multiple keywords scoring 10/10 is not the goal – the goal is to connect with new customers. Quality score can guide your attention and efforts to improve the overall quality of your campaign but it is only one of the indicators you should be managing.

If you are looking to start a new PPC campaign, contact us today info@trulium.com

PPC Negative Keywords

PPC Negative Keywords are a way to exclude search terms or words which could cause your ad to show but are not relevant to your campaign. When running a Pay Per Click campaign the goal is to reach the optimal  target audience and connect with potential clients. If your ad is reaching a sector which you are not appealing to, it may be for a good reason. One reason could be ambiguity in your keywords. For example, perhaps you sell fishing nets and consumers looking for your product are searching for ‘nets’. Instead of fishing nets, they may be searching for soccer nets, the latest result for the Brooklyn Nets, mosquito nets or butterfly nets.

ppc negative keywords

This has a negative effect on your campaign for several reasons:

  • You are paying for each click
  • Every click is spending a portion of your daily budget and therefore potentially stopping the ad running to reach someone else
  • When someone clicks into your ad and doesn’t see what they expect, they are more likely to flag a reaction of a poor ‘landing page experience’ which will contribute to a lower quality score and therefore potentially a higher Cost Per Click (CPC) in the future.

There is a feature within ad words to help with this – negative keywords.

After spending so much time finding the keywords you need to reach your niche market, it’s important not to overlook this facet of the campaign.

If you have different ad groups under one campaign you have a choice:

  • Apply negative keywords to the entire campaign
  • Apply negative keywords at the ad group level

Negative Keyword formats

Broad Match Negative Keywords should be entered with synonyms, plurals and other variations – these are entered as words. Example:  soccer mosquito mosquitoes

Phrase Match Negative Keywords should be entered within quotation marks and will block the ad from showing if the exact term or a similar term is searched on. Example: “Mosquito nets” (which will block ‘mosquito nets’, ‘buy mosquito nets’, ‘mosquito net sale’).

Exact Match Negative Keywords should be entered within brackets and will cause the ad not to show if the exact term is entered. Example: [Butterfly Nets]

 

How to Find Negative Keywords

You know your good keywords and may already know some terms you want to add as ‘negative keywords’. If not, help is on hand.

Within your PPC campaign, click on Keywords and then the tab ‘negative keywords’. Here you will see  two columns – the first for ad group level and the second for campaign level. If the columns are empty then no negative keywords are currently set. When either column is empty, there is a clickable link to ‘find negative keywords now’ step by step. Clicking on this link will take you through the following process:

  • Click on the Search Terms tab – this shows the actual search strings entered by the people who then clicked into your ads
  • Scan through the list and select any terms which you know are not your potential clients – they are your unwanted search terms
  • Click on ‘add as negative keywords’
  • Click on ‘save’

As with all changes to your PPC campaign, you should carefully monitor the impact of adding negative keywords and amend the list as required. The ultimate aim is to maximize your ROI (return on investment) and focus the campaign to reach the right people at the right time.

If you need help identifying negative keywords for your campaign or are looking to start a new PPC campaign, contact us today info@trulium.com

Social Media Posts – Look for the Anomalies

Keep the Ball Rolling

If you are working hard to provide new exciting content to engage visitors, that is a sound base for your marketing campaign. On a one-to-one level the most important thing with an individual who takes the time to interact with your page is responsiveness. That could be ‘liking’ a nice comment or replying to a positive review. Perhaps the most critical in terms of winning new business is answering messages asap. Leaving a question unanswered for even one hour during the working day could mean the difference between ‘being on the ball’ and losing that potential client to the next vendor on their list. (Expectations do vary – if you are messaged at 3am then nobody really expects an immediate reply, but if your business hours are ‘open’ then nowadays messaging a business is expected to be almost as immediate as picking up the phone). If you keep on top of your emails then an easy way to mange this is to set up email notifications – that way you can see messages through your inbox instead of constantly monitoring  your portfolio of social media accounts.

 

Statistics

Statistics can be wonderful – they can also be confusing and can be deliberately used to mislead. If you have an account and are hoping to see growth week on week then a 10% increase in followers sounds amazing. Boiling it down though. If you have 10 followers at the start of the week and 11 at the end, that is a 10% increase!

If however you see a 3% increase but you started at 700 followers, that translates to an extra 21 potential clients who are now taking a more active interest in your brand.

 

Look for the Anomalies

Over time, posts, engagement and reactions will generally even out.

Exceptions include:

  • Seasonal campaigns
  • Promotions
  • Paid advertising
  • Shorter months – February is here and 28 days can make a significant difference to monthly stats over the 31 days in January – expect to see lower overall traffic, especially if your traffic is primarily weekend or weekday based depending on where the weekends fall.

Even pages which are primarily viewed Monday – Friday will show standardized statistics week on week.

This sounds as though looking at statistics can always be explained by some factor or another – playing a video slideshow presents multiple images to viewers without them having to ‘click in’ to see them all, there was a holiday, there was bad weather .. the list goes on.

That’s why when you find an anomaly in your data, it reinforces all the times you doubted if the investment in time was worth it. If you look at a chart and even a cursory glance tells you something magical happened in your campaign, it’s worth investigating because what happened then can happen again. Learning from your successful posts helps create more engaging posts for the future.

Within Facebook, this data can be accessed within the Insights tab. On the left of the screen you can drill down into videos, posts, events etc and one of the choices is ‘reach’.

From this chart we can see a few spikes although nothing causes too much alarm.

facebook reach

The next chart shows reactions, comments and shares and now the data takes on a dramatic new insight.

data anomalies

Whereas most days are averaging out with some doing slightly better than others, it is clear that whatever was posted on Jan 9th (and was then again viewed many times on Jan 10th as people caught up with their Facebook feed) was special.

When you hover over the spikes, each day can be highlighted in turn. Clicking on any date will take you to the post so you can see which particular post garnered so many reactions.

facebook reactions

So yes, statistics can seem monotonous sometimes and generally may demonstrate only minor shifts or trends in your campaign. Sometimes however, by searching for the anomalies and by learning from what your audience truly appreciates, you are able to improve your connection and thereby improve your chances of success.

 

If you are looking for help with a social media marketing campaign or help interpreting the data you already have, we can help. Contact us at Trulium today.

SEO matters – is it time for a SWOT analysis?

A good way to break down competitor analysis also gives a solid platform for a review of your own business. When you sit down with a blank piece of paper to begin the review, it’s helpful to have a starting point – a grid to start scribbling in, on which you can ‘weigh’ positives and negatives. A simple 2 column list of ‘pros’ and ‘cons’ may suffice but another commonly used launching pad for this review is SWOT analysis. Looking at the SWOT analysis of a competitor alone wastes a chance to directly compare their SWOT characteristics with yours.

The analysis is an imperfect science as it’s unlikely you’ll have all the information you need to do an exhaustive study. Nor is it necessary to do so, if it triggers a new thought process or opens a new avenue for further investigation, then the time could be a good investment in your future. Keeping hold of them also gives you a great starting point when the next review comes around, as whilst some of the factors may have started off as strengths, over time they may become weaknesses and vice versa.

What is SWOT?

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The first thing to understand is that not all of the these are within your control and they could also change over time.

seo swot

 

 

For example, a company selling pine cone wreaths has a weakness that their offering is seasonal. The flip side is that in winter, their strength is that they focus on an item popular at that time of year.

Another theoretical example is that a shopping center has no vendors selling snacks. There is a clear opportunity for a business opportunity but also a threat that someone else wins that opening first.

The two easiest approaches are:

  • Build one matrix for your company and a separate one for your competitor(s)
  • Build one matrix which compares the business aspects directly

The common way to fill in the matrix is with bullet points of one or two words rather than expand on them. This process is similar to a ‘brainstorming’ session in the office where a ‘big picture’ is painted and the details can be drilled into later.

seo swot matrix

Over-thinking the analysis is easy and trying to predict the future  is impossible. The SWOT analysis does however give a framework to start discussion and has been used successfully by countless teams globally.

Analyzing the weaknesses of a competitor can jump start the thought process on an opportunity for your own business.

It’s also important to realistically assess your potential. If a rival is so strong in one niche of the marketplace that you know you will not be able to bring in the revenue you need, you can learn from their business strategy and look at how you must differentiate yourself enough to attract customers. It’s always best to be authentic to your own vision than to merely copy and take influence from others.

When you have an online component to your marketing, SEO competitor analysis can feed directly into a SWOT matrix to illustrate areas which are opportunities for your business, they can help in decision making and can weigh likely results against investment.

If you are trying to boost your rankings and are looking for an SEO team to support your analysis, contact Trulium today and let’s start planning.

Missing vital feedback from your Social Media Campaign?

A social media campaign should not be a one way street, trying to engage viewers should always be a focus. For a business, user generated content is like gold dust. For potential clients to hear about you from a genuine customer is worth more than any material you can write for your website. That’s when it’s positive of course, but are you missing an opportunity to improve by missing vital feedback?

Social media engagement and reviews give clients an easy mechanism to post comments and ‘sound-bites’ but unless you are reviewing the material, you probably know less about the perception of your business than the potential clients checking out your site for the first time. That’s why it’s good practice to act like a client sometimes and search on “your business name reviews”, then you will see the same. If you have a bad review, you then have the chance to at least respond, so that future readers will not only see the negatives but also your comments. Maybe there were circumstances beyond your control or maybe you have changed suppliers since the issue. The bad review may remain but if someone is interested enough to look you up, they are more than likely to read the full story.

With social media, it’s important not just to ‘push’ content out and look busy, but to respond in a timely manner and engage any potential client who sees you on that platform first and wants to find out more. If you are using pinterest or instagram to promote your business, there is a reasonable chance the person liking your content or commenting has never seen your main online shop window – your website. What does ‘a timely manner’ really mean? Well, depending on your business and how competitive your field is, a delay of one hour could be all the time they need to find the next provider in line. The easiest way to manage that is to allow pop up notifications on your phone or desktop, that way you needn’t constantly check in to find nothing of interest.

The other aspect to bad reviews and negative feedback is that maybe there weren’t circumstances beyond your control, maybe you gave your best and the product or service was still badly received. These interactions give an amazing opportunity to reconnect with your customer base today and find out if your offering is now considered out of date or overpriced. By engaging those people you have the chance to re-earn their business all over again. That may sound like a lot of work, but a customer won back after a disappointment is more likely to relate how hard you worked to re-establish that contact – those testimonials are arguably even better than a full deck of 5 star reviews.

Social media campaign

If you collaborate with other businesses, do you ever ask what they think of your business, do they recommend you? If not, why not. These conversations may seem awkward at first but networking is critical to ongoing success and they may welcome hearing feedback about their own reputation, online or in the conversations around the water cooler. Some misconceptions are the result of mishearing or exaggeration, in which case it’s best to find out as soon as possible and set the record straight.

social media campaign blog

One more source for vital feedback is your own staff. Often they pick up on a new competitor, a new product or an unhappy account first. Foster an ‘open door’ policy where you welcome any and all conversations.

Lastly, when you do get great reviews and comments, remember to leverage that content on your website and in your promotions.

social media campaign blog

If you’re ready to start a social media campaign or want to reassess your online presence, contact us today,   info@trulium.com

Does my Website need a Responsive Design?

Despite everything you hear, the answer at the moment is a (hanging on by its fingertips) ‘no’. There are still a few instances where a website without responsive design could still meet your requirements. First things first, what are we talking about with ‘responsive design?’. We’re talking about a website which adapts and can be easily viewed and navigated from a desktop OR a mobile device like a tablet or a ‘phone. If you browse on your own mobile device, you may have stumbled across a site which seemed to have impossibly small text or the frame simply didn’t fit the graphics. Chances are that website did not have a responsive design. Does it matter? Maybe – there are a few instances when the investment in a new site can be questionable.

  • Viewers are only looking for contact information and all you need to display is a ‘phone number or an address
  • Nobody really visits your website because everyone ‘drops by’ or sales are exclusively by word of mouth or restricted to existing customers
  • Your business customers work standard office hours in an environment where employees all routinely use desktops
  • Your traffic is not being driven by social media links which are primarily accessed from mobile devices
  • It isn’t an important factor to the success of your business if you don’t rank well on search engine results pages

The trouble with painting all websites with the same brush is that every business is unique. If what you already have is working for you, then why invest in a new design? If your business is already thriving and shows no signs of slowing down, then having a responsive design for your website needn’t keep you awake at night! If you are wondering if it may be making a difference to your bottom line, then there is an easy way to see how traffic from varying devices ‘rate’ your site. Assuming you have a few pages at least and that you have content to read, google analytics shows you a breakdown of which devices your viewers are accessing your site from, the bounce rate (how many people who land on your site don’t interact further with your site), how many pages on average they view, and how long they spend on your site. There are no hard and fast rules because maybe 90% of people visiting your site get the information they need on that first page, but when you check the analytics and see a discrepancy between the engagement for viewers from a desktop and viewers from a mobile device, it might be time to find out more about responsive design.

be responsive and mobile readyThe undeniable truth is that the use of mobile devices shows no signs of slowing down. If you feel you can ‘get away with it for now’, re-assess every few months to make sure your business is not missing out on a mobile audience.

 

If you are ready to venture into the world with responsive design, our team at Trulium can help you plan a new site and transition to offer a better experience for viewers on mobile devices. Ready for a change? Contact us today!

New Year Resolutions Reinvented for a Modern Website

This could be a deliberately misleading title but we’re not thinking about the definition of your monitor, we’re thinking about the resolutions linked to this time of year – New Year!

When it’s ‘out with the old and in with the new’, January prompts a fresh look at old habits so why not apply the same thinking to your website? If your website is looking ‘so 2016′ (or 2010!) then here are a few pointers to revamp your online storefront.

Out with the Old

A common resolution – on your website it could be compared to renewing your images. Did you take some great promotional shots in 2016 but haven’t got around to uploading them yet?  It’s easy to put things on the back burner and before you know it, December is history and your customers are thinking of spring. Make sure when a new potential client clicks in to look at your products or service, they are seeing the best you have to offer.

Lose weight

Oh – that does sound like a common New Year’s Resolution. On a website that could translate into cutting down on clutter. Re-reading your content and editing out the fillers. Visitors to your site often will skim the text blocks so make sure the text you carry is direct and represents your message.

modern website

Get Organized

If your site has organically grown over the years and now covers many pages, ask a colleague or a new employee to  give them your opinion on how easy it is to navigate. Would the site benefit from a new menu structure? Would it be more intuitive or look more inviting?

Stop Procrastinating

If you have plans to develop or redesign your site, there is no time like the present! If you have been mulling over ideas for a while then maybe it is time to take action.

Spend less time on Facebook

(yes, that is really one of the top resolutions for many people!)

If you worry about how much time you (or your employees) spend on Facebook, then at least make sure your business has a presence and you are using social media to help with your marketing strategy. Social media marketing is a valuable tool in business today.

Keep up with the times

Does your site have a copyright date on the footer? If so, does it need to be updated soon…

Modern website

Don’t get left behind

For some business types, this time of year is the busiest of all, no time to relax and maybe even a bigger team working seasonal hours. Once the rush turns into a trickle you may want to cut prices and sell the rest of your inventory (especially if it is stenciled with 2016!). That’s a prime opportunity to put a banner on your site as well as promoting your bargain across your social media profile. If you expect the promotion to be relatively short term then let it ‘take over’ your graphics so you can draw attention instantly.

Do you have a thoroughly modern website? If not then Trulium can help you next year. Contact us today if you resolve to make a change: info@trulium.com

Happy New Year!