Scheduling Facebook Posts in Advance

It’s important to maintain an active social media feed and Facebook is one of the most widely utilized social media platforms. It offers the ability to schedule posts in advance although just because the capability is there, there are potential downsides as well as benefits. In this blog, we explore the pros and cons of scheduling Facebook posts in advance for a Facebook business account.

The Pros of Scheduling Posts in Advance

  • It’s free
  • No additional social media software interface is required, it’s easy to do within Facebook
  • Marketers can schedule posts at an optimal time in the day – that may be when most viewers are online or it may be influenced by marketing across time zones (for instance, if a theme park in the US is being marketed to Europe then posting early in the day will reach US clients and also those in Europe about 7 hours ahead)
  • You needn’t be awake or available at the time you post (this could mean posting at an unconventional time or being in a meeting, or away on vacation)
  • Less pressure on maintaining a set number of posts per week or month
  • Even when set, they can be edited, rescheduled or deleted if you change your mind

The Cons of Scheduling Posts in Advance

  • It’s easy to forget special dates which you would normally want to mention specifically in your post eg Holidays, promotion end dates
  • News is very unpredictable and there are days when happy, upbeat posts will fall flat
  • It’s easy to get carried away and flood your feed, making viewers bored and less likely to engage
  • Posting to any social media channel is not a ‘set it and forget it’ interaction, even if posts are scheduled, the ongoing monitoring of the campaign and prompt answering of messages is essential

Scheduling Posts in Advance – How?

It’s really easy – instead of clicking Publish when you have prepared a post, click on the drop down arrow next to it, click on Schedule and then select a date and time and click on ‘Schedule’.

 

How to Check which Posts are Scheduled

From your Facebook page, scroll down to underneath the box where you can enter a new post. If posts are scheduled it will appear like this:

Scheduling Facebook Posts in Advance

Click on ‘See Posts’ to see each post listed with their scheduled publish times. (Posts can be edited, rescheduled or deleted from within this section)

How to Know Which Times of the Day are Popular with Viewers

 

Within Facebook, click on the Insights tab and then Posts on the left. A chart will form part of the data with times of the day vs traffic.

Here is an example:

Scheduling Facebook Posts in Advance

Publishing at the least popular time would mean that viewers may not see the post or may have to scroll to the bottom of their daily feed.

A Great Alternative

One way to do some of the work in advance but not commit to a publishing time is to create Drafts in your Facebook Page. This way you can do 95% of the work on your post and it is ready to go whenever you decide to publish it (or indeed, schedule it).

On your page you can save several variations or just keep a stockpile in case inspiration is running low one day.

Scheduling Facebook Posts in Advance

If you’re ready to engage more customers with a social media campaign, Trulium can help, contact us today for more information.

Change Control Principles

We all have to make changes to our websites from time to time. It could be a straightforward change to prices or text, or it could be a relaunch of a whole new site. There are some fundamental principles around how we do those changes which can

  • save time
  • save money
  • reduce stress
  • convey professionalism

Plan Ahead

Change Control PrinciplesPerhaps the most fundamental aspect in making a change is measuring the impact and taking enough time to plan ahead so that wherever possible the change is proactive and not reactive. Making changes ‘on the fly’ may affect other parts of your site or cause confusion with your own personnel or customers.

Document your Changes

Take note of what you do and when you do it. Later, when you are measuring the effectiveness of a change it is easy to confuse dates. This also effectively provides a ‘handover’ to colleagues if you are absent or leave your role.

Don’t make changes too frequently

If you are able to spread out changes, then it will be clear how each change independently impacts your business. This may not be possible if you want to present one ‘set’ of changes so that customers only see one design shift.

Schedule Changes Sensibly

This is certainly the case if your change is going to require some ‘downtime’ in the system or site. If your peak hours are 9-5 Mon-Fri, then try to schedule changes at the weekend or overnight.

Communicate Effectively

Within your own company and particularly to customers. You can promote the updates in advance so that regular visitors to your site will expect a different ‘look’ on your launch date. Effective communication will reduce the stress of getting to know a new process and will reduce the load on customer service afterwards. Use your social media accounts to create a buzz around new features or design. You could even ‘trail’ a sneak peak of the ‘new look’.

Provide Customer Service

change control blog contact details copyWhen making changes, update processes and procedures as well as Frequently Asked Questions (FAQs). When there is a potential for confusion or new education, ensure a helpline number or email support details are visible and easily accessed.

Break it Down

Change Control PrinciplesComplicated changes may be able to viewed as a series of small revisions. In this instance, even if one component fails, other parts of the change may still be on track. If you hoped to accomplish tasks A, B & C, would A & B alone be enough to move forwards? This analysis should all be a part of the planning process.

Have a backup plan

What happens if your changes don’t work or are not well received? Make sure you know how to either revert back or create a workaround. If personnel are key, ensure you have cover or on-call resources.

Measure Effectiveness

change control blogIf your change was designed to increase traffic to your site or increase calls to your business, measure the success. Take time beforehand to quantify your goal and then review after a reasonable time. You may be able to use analytics to help with this.

Be Flexible

When everything goes as planned, great! It takes experience and confidence to adapt when things go wrong. Bring in your experts, make sure you have done your research up front and then be prepared to improvise.

If you’re looking for help with Change Control Principles and adapting your website, why not contact us today  info@trulium.com

SMM – Practical Instagram Tips for a Small Business

Social Media Marketing can be an important tool for any small business and whilst money may not be a factor (for a change in a marketing campaign!) as posting is free, there are practical tips to using Instagram which really only become obvious once an account is up and running. Some are intuitive and others follow unpredictable paths as the audience grows and engagement increases.

Be Attentive

Posting is not meant to be a one-way ‘push’ of data. As a business looking to build a client base or strengthen the existing relationship with customers: monitor the posts, check for comments and then respond in a timely manner. Starting a dialog builds trust and shows that you care about your audience. This gives an opportunity to further showcase products and point potential customers towards the product which might best suit their needs.

Use an Instagram business account

Don’t cross over between personal accounts and business accounts. Keep the two separate to maintain a professional profile. In addition, it will be easier to contact you through the business account by clicking on the ‘contact’ button which appears when an account is changed from ‘personal’ to ‘business’.

instagram business account blog

Switch up the hashtags

If you are using hashtags to attract new potential customers, try new ones sometimes. Instead of throwing out all of the regular ones you use and totally reinventing the wheel, try out new #s sparingly so it takes less time to see which new tags are working for you. What are you looking for? Using a new hashtag could connect you with a new target audience and some of those people new to your content may like what they see. That will hopefully turn into new people following you so it may look like this:
instagram new followers

Remember that increasing the number of followers is only a tangible benefit if they are looking for a company like yours so keep new #s relevant and on point.

Be Inquisitive

When you get new followers and it isn’t clear how they found you, take a look at some of their posts to see what hashtags they use. Chances are you’ll find one of yours matches one of theirs. It could be relevant to one aspect of your business that you share. That is the perfect time to scope out the other hashtags they are using to see if it sparks any new ideas for you and your business.

Be Creative

There are so many filters and photo editing apps about that it can be hard to stand out in a crowd. Don’t be afraid to create an eye-catching visual that will grab a viewer’s attention.

PPC advertising blog

This example uses a color filter, a lens flare, ‘instafill’ and different types of text (a bubble and normal text).

Great pictures can be recycled over time or edited to bring a different ‘look and feel’ for instance, take a great product picture and convert it to a black and white image.

Location, location, location

If your business is looking to attract local clients or you know that potential clients are watching your location (think a popular beach resort or a newly opened restaurant), make sure to use the location when you post and perhaps even consider #placename in your post

 

Social Media Marketing is not magic, it can reach new prospects and can bolster your brand however it takes direction and purpose to steer it in the right direction. For companies looking to start (or improve) their SMM, Trulium has the experience to improve brand visibility and build awareness. For internet marketing strategies to take your business to the next level, contact us today.

 

 

SEO Competitor Analysis and Beyond

One of the components of a good SEO campaign is competitor analysis. It’s a common-sense approach to help find your own niche in any market where competition exists.

An example outside the online world may be the startup of a sandwich shop. Before opening for business, a potential location would be scouted and the nearby competitors would be identified. At the outset, if many similar establishments were found within a one-mile radius, it may seem like a deal-breaker – the marketplace is already outwardly overpopulated and it would be too difficult to make a good return. Closer inspection may turn this assumption around in many ways:

  • Nearby offices or schools bring a reliable source of hungry foot traffic
  • The very reason other establishments set up there is the high volume of passing traffic
  • Although there are many other vendors, nobody offers quite what you want to offer
  • The other products are at a higher price point

The same concept applies when setting up a website or launching a campaign to rank higher in the SERPs (Search Engine Results Pages). In an ideal world, this analysis would be done before designing your strategy, but the real world is constantly changing so even if a ‘gap in the market’ is identified, it could disappear in the time it takes to get a site up and running. For this same reason, even when a site ranks well and is attracting business, that platform can be undermined through the actions of others who encroach on your set of keywords. What follows is a constant shifting between companies in search engine results over time.

For these reasons SEO analysis is an important component in researching your competitors but should not be taken in isolation.

SEO Analysis of a competitor could include:

  • Checking ranking results
  • Checking the number and quality of links
  • Checking the targeted audience
  • Check domain authority
  • Social Media Activity
  • Social Media Engagement
  • Keyword analysis
  • Content analysis

SEO Competitor Analysis

Valuable insights, although to get the complete picture, the following should also be considered. It’s impossible to program an online search to check off all the considerations a person takes into account when choosing one supplier over another. Some of these factors could include:

  • Customer Reviews & Testimonials
  • Quality and style of promotional material
  • Website design
  • Ease of navigating the website
  • Price check of product or services
  • Small print/refund policy
  • Rewards programs offered
  • Frequency and attractiveness of sales
  • Quality and style of images
  • Awards and recognition
  • Affiliations
  • Brand recognition
  • Community involvement

This list is much broader than SEO but ‘the big picture’ is valuable and sometimes being too technical overlooks the more aesthetic appeal or the value of trust conveyed by an A+ business rating.

When looking to attract more customers online or offline, competitor analysis makes sense and should be an ongoing process. Standing still and not considering this data may work for a while, but who is looking at you as their competitor and looking to jump ahead by analyzing your strategy?

We don’t claim to be able to help with everything, but we at Trulium can certainly help with the SEO competitor analysis. If you want to benchmark yourself and build from a starting point of solid data, contact us today.

SEO Rankings – is #1 your only goal?

Rankings are a big part of every SEO effort and it is great to see numbers change and watch SERPs display your site nearer to the top.
It’s widely understood that viewers tend to click on sites near the top of the page but here we take a closer look at the fickle world of rankings from a few different angles.

It’s more than a number

Discerning customers use the web so regularly now to shop for products and services that it only takes a glance at a page and a quick skim of the text to decide where the next click is being taken.
This means that the top choice is maybe first to be skimmed through but maybe doesn’t win the next action. Think about when you search the web yourself, do you scan the page first before clicking? So what other factors could be overriding the top position?
  • you recognize a brand name you like in a lower position
  • the title or description of the top ranked page doesn’t resonate with you or your particular search
  • a title or description of a lower ranked page grabs your attention
  • a site looks unprofessional (perhaps the title or description are truncated)
  • the site is not mobile friendly and you’re currently searching from a mobile device
  • the title or description are ambiguous and another ad sums up the service you need better
  • the site looks annoying because some of the text is in ALL CAPS
  • the text is clearly out of date – perhaps it has an old date displayed or is promoting an event which has already taken place.

seo rankings blog

All this scanning is done very quickly. The key takeaway is that first impressions count. If your keywords are showing great rankings but that is not converting into clicks there are a few things to check immediately
  • Are those keywords (or strings) still right for your business (in other words, are they still relevant enough to invest time in further investigation)
  • How popular are those keywords
  • Is your ranking analysis accurate
If your keywords are no longer relevant then a keyword review is long overdue. It’s better to start off with a new list and let go of the old reports with their months of historical data.
If the keywords are not popular then ranking at number 1 may sound nice but is not going to generate much interest. The logical step is to look for a new string which you can focus on in the rankings which maybe has a bigger share of the searches.
Double check your rankings and look at which search engine they are being recorded from. (Ranking #1 on Yahoo and bing is a good start but are those engines the main funnel into your site?)
It is normal for rankings to fluctuate so also look for a trend. In the absence of an SEO toolkit to report on rankings, just key in the searches on your own device and see how your business is presented on the search engine results page.

 

The aim for a business is not to rank highly for a string of 10 or 20 keywords. The aim is to attract new potential clients to your site, so when rankings are looking good but traffic isn’t being won, it’s time to dig deeper and understand the data. A good SEO agency will take the time to understand your business to tailor a plan for you. There is no ‘one size fits all’ and ongoing evaluation of the effectiveness of the keywords and their rankings should be a part of the discussion. If you are ready to explore a new SEO strategy and pin down the keywords which will work for your business, contact us today.

 

SEO – Making the most of Impressions data

Search Console offers a treasure trove of information when running an SEO campaign. In this blog, we’re exploring the role of ‘impressions’ and how they can help steer your keyword strategy.

Where to find the Impressions data

Within Google search console, log in then

  • click on Search Traffic
  • click on Search Analytics
  • check the box next to ‘clicks’ for ‘impressions’ (the other data available from the same line is CTR (Click Through Rate) and Position

By default, the clicks should already be graphed so after checking ‘impressions’, the timeline should have 2 lines. Ensure ‘Queries’ is selected in the box immediately below.

What are Impressions – Why should I look at them?

Impressions are a count of the number of times your site appeared in a search result. The site may or may not have been in direct view. On some devices, the site may have been presented lower on a search page and the viewer would have had to actively scroll down to see it. Whereas initial keyword research at the onset of an SEO campaign takes an educated ‘best guess’ at the keywords your site may want to focus on, the impressions will show which words and strings are flagging as relevant to your content. If they are the terms which are predictable then the site is matching its content to the relevant searches. If they are unexpected, then it may be that the site is missing the niche market being aimed for or perhaps you are missing an opportunity to tap into a new keyword which is not part of your current SEO strategy.

 

Check your Sample Size

Depending on the popularity of your site and the frequency of the keyword searches being entered that your site attracts clicks from, the sample size of data could be small or large. If the site being studied gets hundreds of clicks per day then the default date range of the last 28 days is enough to give a representative range of information. If the number of clicks and impressions is low then consider changing the default date range to extend the analysis. This will extend the sample size so that anomalies are evened out and valuable insights are less likely to be overlooked.

Changing the data sample timeline

  • Click on the drop down arrow next to ‘Last 28 days’
  • Click on Set Date Range
  • Either select ‘Last 90 days’ for approximately 3 months’ data or enter a custom date range (this works particularly well if you have a seasonal window where searches are not typical of the entire year)

Looking at the chart, there will probably be a correlation between impressions and clicks. The higher the number of impressions, the higher the number of clicks. In the chart below, the blue line is ‘clicks’ and the red line is ‘impressions’.

clicks vs impressions

To display the queries in order of popularity (ie the words or strings which were entered into a Google search in which this site made an impression), simply click on ‘impressions’ and ensure the arrow is pointing down. (Clicking it again so that the arrow is pointing up will list the queries in order from the least popular to the most)

What to look for

An increase in the number of impressions over time means that your site is ‘on the radar’ of more searchers which is a good thing. The first step to getting a click is to be presented on a search engine results page.

Look for popular queries or phrases which you are missing from your current campaign. Should you switch out some of your lower volume terms for some of the more popular ones? This is a trade-off as it may be a very competitive market. Is it better to rank #6 in a high volume term than #2 in a lower volume term? Only time and experimenting will show how the balance works in your niche market. If you make changes, do so deliberately and record them so that you can revert if a change does not produce the results you hoped for.

If you are looking for customized search engine optimization that is tailored to your small or medium sized business, contact us today for a fresh look at your SEO.

 

SEO Keyword Strategy – Long tail vs Short Tail

How Long Should Your Keywords Be?

An ongoing debate for anyone choosing an SEO keyword strategy, what are the factors which can help you decide which keywords to use? One way to split out groups of keywords is by their length:

SEO keyword strategy

Examples include lifeboat, chocolate, chicken soup, gold necklace,  garden soil, hot cross buns, navy blue dress.

seo keyword strategy

Examples include chicken noodle soup recipe, Australian fire opal silver ring, search and rescue urban search techniques.

What do long tail keywords offer?

Most obviously the long tail keywords are much more specific. If there is a clear way to define your niche in the marketplace, and you can put into words the likely search terms that your ideal customer would use to find your business, long tail keywords offer several advantages:

  1. The visitors to your site are more likely to find what they are looking for as their search was more detailed.
  2. Your site is likely to rank higher as there is less competition in specific searches.
  3. Visitors who find your site are ALREADY looking for exactly what you offer so they are more likely to be ready to make a purchasing decision.
  4. If you decide to kickstart your marketing with a Pay-Per-Click (PPC) campaign, the long tail keywords are likely to cost less per click than broad targeting, short tail keywords which many others will also be trying to win.

The major downside – and it is a big disadvantage – is the volume of searches being done. Although you are likely to win a higher click through rate and connect with the right prospects, the overall number of searches being done for that particular (long tail) keyword will be lower than a broader search. For example, there might be 1000 searches for jewelry, 400 for gold jewelry and only 25 searches for gold jewelry necklace Figaro chain. Working the numbers: if your site converted 100% which matched that long tail keyword, it would be the same as converting   2.5% of the top level (jewelry) search but that may be difficult if you are ranking significantly lower – maybe pages lower than your competition.

What do short tail keywords offer?

They basically offer the flipside of all the points mentioned above – the biggest advantage being the sheer volume of searches being done. The bad news is that it can be difficult to rank highly and the field is competitive, leading to a high CPC (cost per click) if you decide to try PPC and a potentially long struggle to improve rankings to get anywhere near page 1, let alone position 1.

When a very specific search is entered (a long tail keyword), the viewer knows EXACTLY what they are looking for. That’s precisely why they are more likely to convert into a buyer after they reach a site. When a potential customer doesn’t know exactly what they want, they are more likely to enter a short tail keyword and may stumble across your site and then start to hone in on your product. It’s like an almost ‘accidental’ acquisition because your site has the chance to convert a general search into a specific interest in your product or service.

seo keyword strategy

SEO Keyword Strategy is a fine tuning exercise which has to be ongoing. Experimenting with long tail keywords could unlock a new marketing opportunity. If you’re looking for an SEO agency to help identify new keywords, contact us today.

If Only My Website Had Responsive Design

It can be a dilemma.
  • You love your website
  • You are getting visitors to your site
  • It represents your brand perfectly
  • Your business is doing OK
What’s the problem? If you like everything about your site but it is not responsive in design, be prepared to make a change or pay the price in reduced traffic.
There are exceptions. If your site is visited exclusively by clients using a desktop, it may not matter. If your client base is broad and your new orders are triggered by existing customers, chances are they are only looking you up to check prices or submit a new transaction. In those cases, investment in a new site may not be worthwhile.

How do you know who accesses your site?

It’s easy within Google Analytics to see a breakdown of how clients are interacting with your website. The ‘Mobile’ overview breaks down the percentage (and actual session number) split between desktop vs mobile vs tablet. On the same screen, you can check the bounce rate – the percentage of people who clicked into the site and then didn’t explore further or clicked away. The lower the bounce rate, the better the chances that your visitor found your site engaging and interesting – good indicators when you are looking to promote your product or service.
 bounce rates1

Is the writing on the wall? (or in analytics?)

When you see a bounce rate that varies across devices then it can be an indicator that you are losing potential clients by not having a responsive site. What would that look like numerically? It may be a bounce rate of 50% from desktops and a bounce rate of 70% from mobile devices. If the sample size is large enough to make the data compelling, then chances are the experience viewers are having from mobile devices is offputting.
If in doubt, look at your site from a variety of devices and see how it appears when you use it. This is a good idea anyway so you can relate to the experience in a similar fashion to that of your customer.

Will things change?

Yes – the world of search engines and search habits are always evolving, however, the bad news in this scenario is that the swing is towards even more people searching from mobile devices so maybe it is a good time to make a change now.

Don’t want a new website design?

It’s not unusual to love your current site, after all, you probably helped design it, it serves a useful purpose, you’re familiar with it, it has evolved to be your perfect virtual storefront. Here’s the good news… there is no need to stress over a whole new website design and the costs which are typically incurred. If you like your content and don’t want changes made, the chances are it can be copied across to responsive design with minimal compromise. It might mean that some boxes appear bigger or smaller, there might be a slight shift in the overall aesthetic but a good designer will be able to lay out potential changes up front so you can decide if a switch is worthwhile.
It’s something to mull over as there are potential benefits to taking your current site over to responsive design without redesigning
  • it could be cheaper
  • it could be quicker than a redesign
  • it sets you up for the future with more and more people using mobile devices
  • there is no large investment of your time
  • website appeal will remain the same for desktop users but should improve for mobile users
If you love your site but it is not responsive, it may be time for an upgrade. You needn’t lose the features and design you like, it can be tweaked slightly to make it more friendly across all devices. If you’re looking for help with a new website or want to find out more about how a lack of responsive design may be affecting your online experience for clients, contact us today.

How Often Should I Post To Social Media?

It’s impossible to give a blanket answer to such a broad question as every business is different, but there are factors to consider in helping you find the right balance for you.

Time Requirement

It’s fine deciding to launch a social media marketing campaign and obviously, the hope is to reach new prospects, engage with current clients and promote your brand.That’s easy to say although the time commitment involved may be more than you anticipated. There are ways to mitigate the time outlay, one is to choose a single social media platform only – ideally the one favored by your customer demographic – and focus on doing one campaign well. This could be a better strategy than spreading your time too thinly across multiple platforms, being unable to do a really good job on any. Another way is to hire a social media marketing agency to action the posts on your behalf.
The time commitment is not merely in creating content for social media as a good campaign should be interactive – this means in addition to posting, time needs to be scheduled to monitor feedback and engage with any customer comments or questions.

How much do you have to say?

It’s difficult to rework posts with little or no new content to share. Conversely, when you have exciting news or are frequently launching new products, this lends itself to being able to post more frequently. If you’re lucky enough to have news to share maybe twice a month or more, posting will form its own natural schedule and you needn’t try to bolster the post numbers.

Don’t be over zealous

We all have one (or more!) friends on social media who share everything, it can be exhausting trying to keep up! In the world of social media, quality posts will beat out quantity any day. Raising brand awareness is most effectively done by creating interesting content rather than creating an overwhelming barrage of posts.

Use insights to drive strategy

Check out the data available within the social media accounts to see what are the most popular times of the day or days of the week to post. Tailor your plan to optimize the time you post. If in doubt, switch up your schedules and then record the results. Maybe posting at the weekend is better, maybe posting at 6 pm is your perfect time. Take a mix of the data already available to you and then periodically review your strategy and fine tune your schedule.
 instagram business account blog

Drip feed over time

Maybe your jewelry business has just started selling a new line of necklaces. You have beautiful promotional shots and want to share them on Pinterest. You have an established following who eagerly await new pins for inspiration. You could stretch or drip feed your new material over time to fill your social media posting schedule rather than pinning 50 images and then having nothing new to pin for a few months.

 

If you’re ready to start your own social media marketing journey, Trulium can help. Contact us today to get started.

How to choose Hashtags

If you’re active on social media you’ve probably seen hashtags even if you aren’t using them. A post may end with words or phrases prefixed with the # symbol.

It might seem like a fad but there are real benefits for a business to jump in and adopt a hashtag strategy. On certain social media platforms (like Twitter, Facebook, Google Plus, Pinterest, and Instagram), the hashtags are a great way to extend your reach and present your content to new potential clients.

Hashtags basically act as a filing cabinet across the social media world, they pull together similar posts so that they can be searched for and seen together. Think of a big file with all the #food posts, then each file can be subdivided further to make it more specific eg. #donut or #cake

It’s, therefore, important to stay on track and relevant to the use of hashtags. It would be pointless to post a picture of a waterfall with #delicious, but there are many options which would be more appropriate like #nature #scenic #scenery

There is no need to separate hashtags with commas, just a space, and if you want to use a phrase, run the words together like #naturephotography

It’s best not to get too long and complicated, as it can be difficult to read and it’s very unlikely someone will find your content through a search.

Choose hashtags that reinforce your brand or the quality of your product. For example #businessname #bestnatureshots

One way to find popular hashtags is to click on the magnifying glass within Instagram, click on tags and start to enter one of the words you want to use. A list will come up showing some of the most utilized terms. Here is an example:

instagram hashtags

It’s important to think about the audience you are trying to connect with, reaching thousands of people may not deliver one lead. The secret is to hashtag to hone in on your target demographic. If you are selling honeymoon packages, a good hashtag may be #futureMrs for instance.

As a business, it is likely you will not only connect with potential clients but will also build a network of like-minded professionals who may follow your feed or ‘like’ your posts. If you see a business similar to your own and like their content, click on their profile and look at a couple of posts to see how they are targeting their audience. Are they using a hashtag strategy that could also work well for you? Your inspiration may come from the other side of the world as the searches yield international results. If your business is multilingual, use hashtags in different languages.

Actively searching the hashtags you are using also demonstrates how your posts compare to the competition out there. Are your posts of the best quality? Are others using filters and editing to create more original content?

Taking the first step is the most daunting. Once you get started, experiment with new hashtags, see what works for you. There are many who say don’t use more than 1 or 2 hashtags but every business is unique and your hashtag journey is yours alone.

If you want help planning a social media marketing campaign or want to explore a new internet marketing strategy, contact us today.