If you’re at an office and still using your personal email, it may be time for a rethink. There are many reasons to switch to a generic email address and making a change is always going to be hard, so if you recognize it should be done one day, then today is as good a day as any.
Here we look at a few reasons why it’s a good idea.
- Staff turnover
Employees at some time move on to another job or to retirement. As a business, you don’t want to lose leads which are no longer channeling into your office, and as an individual if you are no longer working at that job, you don’t need the overhead of deleting then or forwarding them back. On the same theme, once a member of staff does leave, it would be nice to still have access to the historical record and ongoing email interactions.
- Staff Vacation
It’s good to know that you can go away on vacation without always checking the inbox. It’s just as nice to keep staff time off (sick or planned) transparent to the client. It should never be the customer’s problem if a member of staff is unavailable.
- It looks professional
With so many businesses using generic email accounts like info@mybusiness or customersupport@wherewework, it is more or less expected and a personal account looks like perhaps a temporary workaround until a better solution is found.
- It is easier to spell!
No matter how easy you think it is to spell your name, when you are reading out an email address over the telephone or you want someone to remember the contact info easily, a generic name is always going to be easier, especially if the company name is part of it – that further reinforces your brand and helps it stick in the mind of your client or colleague.
- No personal clutter and better organization
A strictly business account is easier to keep streamlined with little (or preferably no) personal communication and a tried and tested filing system within the inbox for projects or delegation. When a new member of staff ‘inherits’ the account to manage, they can take over an ‘online filing cabinet’ which has already been developed. Things can always evolve over time, but it’s great not to have to reinvent the wheel and start from scratch.
There are no real cost implications so if you’ve been wondering about making the switch, why not move forwards now? The sooner you start, the sooner the new contact info will spread. Likewise, if you’re launching new business cards or new brochures shortly, that would be a great time to launch a new contact address. You don’t have to lose the emails you’re using now, over time they will naturally phase out as the new one propagates. Encourage staff to use the generic contact with new customers and commit to your new policy.